Media literacy

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Media literacy

• Frank Baker media educator
• Fbaker1346_at_aol.com
• Media Literacy Clearinghouse
• www.frankwbaker.com

May 19, 2008
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21st Century World

• Our students, among the youngest members of
  this graphics world are surrounded by myriad of
  images on billboards, in magazines, on TV, in
  films, and in computer gameswhich they also
  often passively absorb.

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Its an audio book report.
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• Just because they ARE media/technology savvy
  does NOT mean they are media/technology literate.

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What students need to do

• to judge the validity of information coming
  in, decipher context, determine the source, and
  separate opinion from fact.

Eric KlopferDirectorTeacher Education Program
MIT
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What Every Fifth-GraderShould Know Be Able to
Do

• Use digital tools effectively/safely
• Think critically
• Understand key principles about how complex
  systems work
• Know about other countries/cultures
• Invent, design and create
• Find wholeness in a remix world

Children, Digital Media Our Nations
Future
May 9, 2008
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What students need to do

• pose essential questions

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Media Literacys purpose

• is to help develop the habits of inquiry
  and skills of expression..to be critical
  thinkers, effective communicators and active
  citizens in todays world.

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Media literacy

• Pay no attention to the man behind the curtain

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Media literacy

• Literacy/text (in 2008) means more than just
  printed words on a pageWe must acknowledge the
  powerful force that visual media play
• in the lives of our students

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Source Partnership for 21st Century Skills
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Media literacy

• Revised ELA Standards
  Guiding Principle 8 An effective English
  language arts curriculum provides for literacy in
  all forms of media.

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Revised ELA Standards

• Non-print media
• Radio
• Television
• Film
• Internet
• Digital media
• These are ALSO texts each designed with a
  purpose and audience in mind.

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Media literacy
Multi-tasking digital natives
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Media literacy

• Our students are growing up in a world
  saturated with media messagesyet, they (and
  their teachers) receive little or no training in
  the skills of analyzing or re-evaluating these
  messages, many of which make use of language,
  moving images, music, sound effects.
  R.Hobbs, Journal Adult Adolescent Literacy,
  February 2004

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Media literacy

• So what is media literacy?

video
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Media literacy

• Media literacy is concerned with helping
  students develop an informed and critical
  understanding of the nature of mass media, the
  techniques used by them, and the impact of these
  techniques. More specifically, it is education
  that aims to increase the students' understanding
  and enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products.  Media Literacy Resource
  Guide, Ministry of Education Ontario, 1997

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Media literacy is

• Set of skills, knowledge, abilities
• Awareness of personal media habits
• Understanding of how media works
• Appreciation of medias power/influence
• Ability to discern critically question/view
• How meaning is created in media
• Healthy skepticism
• Access to media
• Ability to produce create media

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Media literacy key concepts

• All media are constructed
• Media use unique languages
• Media convey values and points of view
• Audiences negotiate meaning
• Media power and profit
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  Source
  Center for Media Literacy

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Media literacy questions

• Who produced/created the message?
• For what purpose was it produced?
• Who is the target audience?
• What techniques are used to attract attention
  increase believability?

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Media literacy questions

• Who or what is left out why?
• Who benefits from the message being communicated
  in this way?
• What lifestyle is promoted?
• How do you know what it means?
• Where can you go to verify the info?

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Media literacy my approach

• Visual literacy Media incorporating
  imagesMoving images ( TV, film)

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Visual literacy

• Take a look at some images

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Advertising (using images)

• Understanding techniques of persuasion

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http//pbskids.org/dontbuyit
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Toy Advertising
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Toy Advertising

• Most of us, including our students, watch
• TV (and movies) passively
• Media literacyusing questioning skills
• is designed to get us to be active listeners
• and viewers

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Before we watch a toy ad

• Camera
• Lights
• Sound (including music)
• Editing (post production)
• Set design
• Costumes
• Actors performance (e.g. expression)

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Toy advertising
Cinderellas Magical Talking Vanity
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Stereotypes

• AFRICA

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This is Africa, too
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Food Packaging

• Do you think
• this cereal
• contains
• blueberries ?

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Understanding signs

• What are signs?What are their purposes? What
  do they say?
• How is color used? Why are they
  here?

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Moving images ( TV film)

• Languages of TV Film
• Camera
• Lights
• Sound (including music)
• Editing (post production)
• Set design
• Costumes
• Actors expressions

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Viewing Listening

• The cell phone commercial
• Close your eyes and listenAfter it concludes,
  make a list of
• everything you heard

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Camera angles/positions

• Where is the camera?
• Why is it there?
• What does its angle
• communicate to the
• audience?

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Using popular films to teachpoint-of-view

• Over the Hedge

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Teaching with movies

• "If video is how we are communicating and
  persuading in this new century, why aren't more
  students writing screenplays as part of their
  schoolwork?

Heidi Hayes Jacobs
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What is your favorite movie?

• Before you answer, think deeply
• about the SCENE in that film--

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Introducing scripts terms

• Every script includesAUDIO (everything you
  hear)
• VIDEO (everything you see)

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The Screenplay
Source Writing Magazine March/April 2007
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• Grocery Store scene

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Actual Film Storyboards
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Media literacy

• Please complete Franks evaluation
• Frank W. BakerMedia Literacy Clearinghouse
• www.frankwbaker.com