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More Choices, More Contacts, More Confusion

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Attractions, Hotels, Centers, Air Routes, Beautification. Mega events ... Continued supply growth in Las Vegas, Boyd Gaming recently announced plans to ... – PowerPoint PPT presentation

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Title: More Choices, More Contacts, More Confusion


1
LIVE!
More Choices, More Contacts, More Confusion?
2
Total U.S. Canadian Convention Center and
Exhibition Hall Supply 1999 to 2005
3
Convention Visitors Bureaus DMAI Membership
1999 - 2005
4
Convention Facility Ownership
5
Convention Facility Management
6
Role of the CVB
  • Product development
  • Attractions, Hotels, Centers, Air Routes,
    Beautification
  • Mega events
  • Market the entire destination
  • Experts on national issues
  • Not just center focused
  • Perceived as partners
  • Marketing support to boost attendance

7
CVB Models
  • CVB Center Merge
  • San Jose
  • CVB Authority Merge
  • Charlotte
  • Center takes over all sales, marketing
    services
  • San Diego
  • 3rd Party Management Co. takes over
    sales/marketing for the center
  • Hawaii

8
Booking Guideline Criteria
  • Rooms per night
  • Amount of space
  • Revenue Streams
  • Rental, FB, Ancillary Charges
  • Length of stay
  • Booking cycle how far out
  • Seasonality - holiday
  • Pattern of week
  • Available inventory
  • Future pace deficits

9
Booking Guideline Model(1st Option Status)
  • 500 rooms
  • inside 12 months..any available space
  • 500-1,000 rooms
  • inside 24 months.up to 100,000 sq. feet
  • 33 of meeting space
  • 1,000-1,500 rooms
  • inside 3 yearsup to 150,000 sq. feet
  • 50 of meeting space
  • 1,500-2,200 rooms
  • inside 5 yearsup to 200,000 sq. feet
  • 75 of meeting space
  • 2,200 rooms anytime.all space

10
What research is done?
  • Site Inspections 82
  • Call CVB 74
  • Visit CVB, Center or Hotel Website 60
  • Send RFP 47
  • Source EXPO Magazine

11
Top 10 Site Selection Drivers
  • Hotel Room Prices Quality 67
  • Finding Open Dates 48
  • Hotel Block/Rates/Availability Issues 48
  • Labor Costs Services Issues 42
  • Number of Hotel Rooms/Capacity 41
  • Source TSW Research

12
Top 10 Site Selection Drivers
  • Quality of Area near Venue 39
  • Regional Professional Demographics 36
  • Airport Capacity 26
  • CVB City Marketing 26
  • Restaurants Quality, etc 23
  • Source TSW Research

13
Attendance Builders
  • Destination Collateral
  • Videos
  • Pre-Promotes for major groups
  • Calendar of events
  • Customized maps
  • Specific convention micro-websites
  • Marketing support Highlights Unique
  • Sponsorships
  • International attendance
  • Demographics Drive quality attendance!

14
Venue CVB Trends
  • Continued venue building boom, over 70 new
    buildings and expansion projects in development
    to add over 7 MIL sq. ft.
  • Continued supply growth in Las Vegas, Boyd Gaming
    recently announced plans to build a 1 MIL sq. ft.
    convention center

15
Venue CVB Trends
  • Moderately strong show attendance growth
    expected, but few mid- to large-sized conventions
    will be launched
  • Downward pressure on facility rates will continue
  • Continued focus on branding for both cities and
    venues

16
Venue CVB Trends
  • Convention centers have evolved to a very high
    level of design and fit and finish the quality
    bar has been raised what is the next version of
    convention centers?
  • Hotel capacity and quality is the key
    site-selection driver
  • Show producers are looking harder at how
    attendance may be impacted when shows are held in
    different cities

17
Venue CVB Trends
  • CVBs and venues need to sell benefits more than
    specifications
  • Key Question
  • How can CVBs and venues provide new services and
    help event producers, exhibitors and attendees be
    more efficient and successful?

18
LIVE!
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