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Chapter 6 Prototyping is the Shorthand of Innovation

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'Golden Gate National Recreational Area' to Golden Gate National Parks. ... Michael Schwab created new icon Golden Gate Bridge and parklands on either side. ... – PowerPoint PPT presentation

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Title: Chapter 6 Prototyping is the Shorthand of Innovation


1
Chapter 6Prototyping is theShorthand of
Innovation
  • James Phillips

2
Intro page
  • In order to test ski goggles for fogging up, IDEO
    had to use them in a cold, windy place, but
    couldnt afford to travel to a remote location.
  • The problem was solved by testing the goggles in
    an industrial freezer of a local ice cream
    factory.

3
The waters rising
  • In the movie, The Abyss , the set was actually an
    unfinished nuclear power plant.
  • IDEO members working on this movie were required
    to be scuba-certified, but couldnt afford to
    take three weeks for the training. By cutting a
    deal they were able to be certified in a couple
    of days.

4
Kid Stuff
  • As a kid, the authors brother David built the
    mother off all snowforts.
  • By trying new techniques David was able to come
    up with a system of making snowbricks.
  • keep trying out new techniquesmake dramatic
    improvements.

5
Build To Learn
  • Boyles Law-Never go into a meeting without a
    prototype.
  • Theres no limit on the amount of prototypes a
    person can have. Its alright to have more than
    one.
  • By prototyping, several unknown variables can be
    filled in and potential problems and solutions
    appear.

6
How Amazon Did It
  • Quick prototyping is about acting before youve
    got the answers.
  • Jeff Bezos packed and started heading west
    without yet deciding which state he was to be the
    home of his new business.
  • Bezos was able to get to market before his
    competition because he acted on the run.

7
Conclusion
  • More of chapter six

8
Chapter 6 Contd Prototyping Is The Shorthand Of
Innovation
  • This presentation will probably involve audience
    discussion, which will create action items. Use
    PowerPoint to keep track of these action items
    during your presentation
  • In Slide Show, click on the right mouse button
  • Select Meeting Minder
  • Select the Action Items tab
  • Type in action items as they come up
  • Click OK to dismiss this box
  • This will automatically create an Action Item
    slide at the end of your presentation with your
    points entered.
  • Douglas M. Schmitt

9
Make Your Luck
  • Drawing or making things opens up new
    possibilities of discovery, even accidental ones
  • Backbone models led to the discovery of the
    structure of DNA
  • Using a bullet as the first prototype led to the
    Bell X-1 aircraft
  • Trying to make a self-teeing football, the
    Aerobie football was born
  • Field table

10
Prototypes Beat Pictures
  • Prototypes are tangible, making it easier to
    change your mind or accept new ideas
  • If a picture is worth a thousand words, a good
    prototype is worth a thousand pictures
  • Good prototypes dont just communicate, they
    persuade

11
Bit By Bit
  • Accomplish projects and/or presentations in
    stages to keep the momentum going
  • Prototyping can remind you that sometimes the
    most obvious, simplest solution is the best
  • Ex 1.80 fish-eye mirror

12
Shoot The Bad Ideas First
  • Innovation grinds to a halt when prototypes stop
    being built
  • Prototyping a bad idea is better than no idea at
    all
  • The bad idea may show you what doesnt work or
    lead to a new discovery

13
Chapter 6 Continues
14
Prototyping Is The Shorthand of Innovation
15
How Apple Did It
  • The docking systems for Apples Powerbook Duo
    computers.
  • 3-year-old figured out how to pop a video into a
    VCR.

16
How Apple Did It
  • How about Pop the Duo into the Dock like a video?
  • Toy motor cost 1.25.
  • Software controlled, oil-filled damper to soften
    the movement.
  • More than a dozen different prototypes were made.
  • A Total success!

17
Forget Congress
  • Golden Gate National Recreational Area to
    Golden Gate National Parks.
  • Rich Silverstein brainstormed to change the name.
  • Michael Schwab created new icon Golden Gate
    Bridge and parklands on either side.
  • 26 million contribution and profitable retail
    stores a great success story.

18
Forget Congress
19
The Art of Innovation
  • This presentation will probably involve audience
    discussion, which will create action items. Use
    PowerPoint to keep track of these action items
    during your presentation
  • In Slide Show, click on the right mouse button
  • Select Meeting Minder
  • Select the Action Items tab
  • Type in action items as they come up
  • Click OK to dismiss this box
  • This will automatically create an Action Item
    slide at the end of your presentation with your
    points entered.
  • Build Your Greenhouse
  • Derek Guerin

20
Building Neighborhoods
  • IDEOers are encouraged to display work and design
    their neighborhoods around their personality.
  • They are encouraged to incorporate grand
    architectural structures

21
Think Project, Think Personal
  • IDEO encourages workers to add any personal
    touches to their workspace
  • Ex. Tiki Hut, childs bedroom

22
Building Blocks
  • They are part of your companys toolbox.
  • They were originally used for noise reduction
  • Over 800 in the Boston office
  • Entertainment, Dividers, Furniture, and Innovation

23
The Art of Innovation
  • This presentation will probably involve audience
    discussion, which will create action items. Use
    PowerPoint to keep track of these action items
    during your presentation
  • In Slide Show, click on the right mouse button
  • Select Meeting Minder
  • Select the Action Items tab
  • Type in action items as they come up
  • Click OK to dismiss this box
  • This will automatically create an Action Item
    slide at the end of your presentation with your
    points entered.
  • Build your Greenhouse
  • -Parag Pathak

24
Inspiration From Adversity
  • Encourage people to solve their own space
    problems
  • -ExampleHanging up bikes from the
  • ceilings.

25
Prototype Your Space
  • Space inspires and amuses
  • ExampleBuilding up a prototype as big as the
    model.

26
Create a Team Icon
  • Generate Team Innovation
  • ExampleA vintage Air-craft wing as a centerpiece
    symbol for space.Later wing was used to build a
    prototype to test forces the real wing would
    exert.

27
Building Your Greenhouse
  • This presentation will probably involve audience
    discussion, which will create action items. Use
    PowerPoint to keep track of these action items
    during your presentation
  • In Slide Show, click on the right mouse button
  • Select Meeting Minder
  • Select the Action Items tab
  • Type in action items as they come up
  • Click OK to dismiss this box
  • This will automatically create an Action Item
    slide at the end of your presentation with your
    points entered.
  • Fauzia Khatkhatay

28
Watch Your Body Language
  • What does your body language say?
  • Is your company sending the right signals?
  • First impressions

29
Simple Team Space
  • Keep it simple
  • Changes in the workplace
  • Creating a workplace
  • Density yields

30
HierarchyEnemy of Cool Space
  • Office spaces based on rank
  • Inequality in allocation
  • Changes in the attitude of the leadership

31
Build Your Own Greenhouse Give your workers a view
  • Remove physical/corporate dividers.
  • Give desired spaces to the group, not just the
    CEO.
  • Altered space can
  • support innovation,
  • make resources handy, and
  • open views up for everyone.

32
Build Your Own Greenhouse Tell Stories
  • Hewlett-Packards museum vs.
  • IDEOs Exploratorium
  • - no glass
  • - low technology display
  • - central location
  • - worker expression

33
Build Your Own Greenhouse Make Your Junk Sing
  • The Magic Box
  • - a display of junk ranging from circuits, to
    unusual glass, to oddly molded parts.
  • - a physical diary of thoughts and ideas
  • - a tool of inspiration, weapon against
    brainstorming block.
  • - now located at every IDEO office worldwide.
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