B2B Internet Marketing Is Not Just Your Website Anymore

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B2B Internet Marketing Is Not Just Your Website
AnymoreB2B Internet marketing is on a very
exciting growth pattern. Where just a few years
ago it was centered on having a great website and
working on SEO and spreading your name, now it
encompasses a wide variety of technologies which
have changed the business world forever.The
Many Faces of B2B Internet MarketingEverywhere
you turn today you can see great examples of
methods to bring your story to existing and
potential business clients. Your website today
plays a crucial role but has become a tiny sliver
of a complete strategic plan. How many of these
technologies do you use in your B2B Internet
marketing today?Your Primary WebsiteA Company
BlogExecutive BlogsTraining BlogsFacebook
PagesTwitterYouTube and other Video
outletsLinkedInWebinar SoftwareInternet Video
ConferencingInstant Messaging SoftwareSkype or
other Internet calling programs.PPC
AdvertisingPPV AdvertisingThis is just a start
to the list of technologies and ideas which
companies are using to enhance brand awareness
and to engage with their business partners. Let
us examine a few of the critical items in the
list.
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The Power of VideoVideo is playing an important
role in B2B Internet marketing today. You can
explain products, processes, and engage clients
at a deeper level when they can actually see a
product in use or view an explanation in
comparison to only seeing the written word.
Video can take two distinct forms. The most
commonly thought of form is in recorded videos
hosted on the company website, YouTube, or other
video platform. The second use of video is live
streaming video used in video calls,
conferencing, and live webinars.The impact you
can have on your business partners by conducting
virtual meetings where they can actually see your
face, hear your voice, and view your computer
screen is amazing. Suddenly points of contention
melt away as everyone is seeing the same data and
can share their views instantly instead of
through protracted phone calls and
emails.Empowering Your Employees to Create
Deeper BondsOne of the most powerful examples of
using B2B internet marketing today comes from
Google. Examine the numerous blogs, video
channels, and other outlets they allow their
employees to use to educate business partners.
They have created an impressive library of
training material and information which engages
clients and brings them business at a very low
cost.Another example comes from another leader
in the industry. You can browse through hundreds
of blogs, videos, and training sessions which
have been created by Microsoft employees. They
conduct live training sessions which bring in
hundreds of people and give them deeper insights
into their customers opinions and needs.Where
Do You Stand in Your B2B Internet Marketing
Strategy?How many of these technologies does
your company currently use? Which ones are
important for your employees and your customers?
It is time to closely evaluate your B2B Internet
marketing plans and start using these amazing
resources to grow your business. One thing you
can be sure of this is only the beginning. The
Internet is a breeding ground for amazing
innovation you need to watch.