Online Business Model|Business Models

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Online Business Model|Business Models

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The online business model you choose will dictate how you manage and grow you business going forward so make sure and choose the business model best suited to your vision – PowerPoint PPT presentation

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Title: Online Business Model|Business Models


1
BUSINESS MODELS
A business model describes the rationale of how
an organization creates, delivers, and captures
value www.TheWestProgram.com
2
Types of Business Models...
Advertising Model
Affiliates Model Brokerage Model
Merchant Model Subscription Model
Information Model Community Model
www.TheWestProgram.com
3
Advertising Model
Most widely used model online Cost per
impression Cost per click Fixed cost ad placement
www.TheWestProgram.com
4
Affiliates Model
Sell other people's products Get paid when actual
sale is made You concentrate 100 on product
sales Product owner handles refunds and support
www.TheWestProgram.com
5
Brokerage Model
Brings sellers and buyers together Usually these
are transaction brokers Charge a fee for
transactions processed Control only technology
and not products sold
www.TheWestProgram.com
6
Merchant Model
Online wholesalers and retailers Control over the
prices and margins Keep the biggest portion of
profits Provides product support and delivery
www.TheWestProgram.com
7
Subscription Model
Charge a weekly, monthly or annual fee Used to
deliver web content and applications Common
membership sites, blogs and forums Owner earns
ongoing---Customer can cancel
www.TheWestProgram.com
8
Information Model
Earn money by charging for information Most
popular are digital products---eBooks Delivered
to the buyer with a download Expenses involved
are virtually non-existent
www.TheWestProgram.com
9
Community Model
Users interacting with each other Donations to
help pay expenses Fee for certain premium
features Users invest a high level of time and
emotion
www.TheWestProgram.com
10
Learn Advanced Online Business Building Skills -
Latest Internet Marketing Strategies... and Much
More!
www.TheWestProgram.com