Introduction to Windows Media 9 Series Powering the Next Wave of Digital Media

1
Introduction to Windows Media 9 SeriesPowering
the Next Wave of Digital Media

• ???
• Product Manager
• Windows Media Technology

2
Windows Digital Media DivisionMission

• Ensure Windows provides the best music and video
  experience of any O/S
• Enable anytime, anywhere access to digital
  media
• On the PC on the go around the home
• Build the most complete end-to-end digital media
  platform Windows Media
• Create opportunities for third party products and
  services

3
Industry NeedsDigital media technologies
solutions must

• Enable better economics for the entire value
  chain
• Satisfy consumer requirements while protecting
  valuable assets and respecting IP
• Provide quality that satisfies users -
  economically
• Maximize the value of broadband access
• Be extensible and customizable for ICPs, ISVs,
  developers and IT professionals
• Build a platform that works for today and tomorrow

4
Consumer Needs

• Provide great audio and video quality
• Make it easy to use, fast and flexible
• Put all their common media tasks at their
  fingertips
• Get out of their way when they want to focus on
  other activities
• Take the work out of managing media collections
• Make it easy to take media with them
• Respect their wishes regarding privacy
• Enable access to favorite music and video content
  anytime, anywhere

5
Enterprise Needs

• BDM use digital media to improve productivity
  and gain competitive advantage
• Streamline 1-to-many communications
• Empower, inform and train staff throughout the
  company
• Better engage partners and customers
• IT Pro easily deploy technology and integrate
  into solutions
• All Save money, increase revenues, gain rapid ROI

6
Windows Media 9 SeriesDesign Goals

• Build the next generation digital media platform
  enabling
• Complete platform extensibility end-to-end
• A broad range of media-related ISV tools,
  Corporate and Solutions scenarios
• Lower cost of deploying digital media content and
  services
• ICP platform that removes barriers to ICP
  business models
• Advertising and branding
• Flexible content delivery
• Break-through end-to-end experience
• Dramatically enhance streaming infrastructure
• Highest possible quality audio and video
• Compelling new player that drives consumer
  usage/excitement
• Remove corporate adoption barriers
• Easier deployment and management

7
Windows Media 9 SeriesPlatform Components
8
Windows Media 9 Series Powering the Next Wave of
Digital Media
9
Windows Media 9 SeriesDelivering on the Design
Goals
UltimatePlayback Experience

• Fast Streaming provides instant-on/always-on
  experience
• Intelligent Streaming optimizes the experience
• Fast flexible player with industrys first
  Smart Jukebox

UnmatchedAudio/VideoQuality

• 20 better compression across the board extends
  industry lead
• New codec innovations, video smoothing boost
  dial-up quality
• New HD video 5.1 audio delivers home-theater
  experiences

MostComprehensivePlatform

• Industrys best scalability, reliability
  manageability
• End-to-end extensible architecture
• Enhanced DRM, compression, advertising improve
  economics

10

• Fast Streaming
• Windows Media HD and 5.1 Content

11
Windows Media 9 Series Delivering Value for
Every Audience
Consumer

• Easy to use, with fast performance flexible
  features
• New Smart Jukebox features save time
• Highest quality audio and video at any speed

Enterprise

• TV-quality experience to the desktop
• Low- cost implementation, leading to rapid ROI
• Easy administration and integration into solutions

ICP

• Easily upgrade your digital media website to TV
  quality
• Increase revenue via lower bandwidth costs, as
  support DRM
• Better control over your end-to-end digital media
  platform

Developer

• Enables content developers to produce highest
  quality A/V
• Enables Web developers to create customized user
  experiences
• Enables product developers to integrate extend
  the platform

IT Pro

• Doubles todays industry-leading scalability
• Rich easy administration with broad set of
  tools
• Easily integrate and deploy into your network
  infrastructure

12
Powering Digital Media in Many Places
Web-based

• Streaming
• Local Playback

Devices

• Wired
• Wireless

Physical Format
SD Memory Secure CDs Next Gen DVDs
Future Delivery
Satellite
DCinema
13
Partners
Placeholder Logos
14
(No Transcript)
15
Digital Media Usage Growth
of US Internet Households
Source WDMD consumer survey