100 Marketing Management models for powerpoint presentations - PowerPoint PPT Presentation


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100 Marketing Management models for powerpoint presentations


100 Marketing Management models, diagrams and graphs for powerful business presentations. Content: Market Structure, Market Forces, Marketing Concepts, Customer Added Value, Relationship Marketing, Profitability Analysis, Stakeholder Analysis, Threat Matrix, Value Creation, Marketing Mix, Hierarchy of Needs, Demand Measurement, Market Definition, Segment Rivalry, Target Market, Product Development, Demand-Life-Cycle, Market-Space Diagram, Marketing Strategies, Market Entry, Promotions, Marketing Communication, Service Quality Model, 3 C’s Model, Hybrid Grid, Distribution Management, Consumer Brands, Control Chart Model, Multichannel Marketing, Demand Elasticity, Strategic Planning Gap, AIDA Model

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Updated: 9 February 2011
Slides: 105
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Title: 100 Marketing Management models for powerpoint presentations

1 marketing management 100
2 key words market structure market forces marketing concepts customer added value relationship marketing profitability analysis stakeholder analysis threat matrix value creation marketing mix hierarchy of needs demand measurement market definition segment rivalry target market product development demandlifecycle marketspace diagram marketing strategies market entry promotions marketing communication service quality model 3 cs model hybrid grid distribution management consumer brands control chart model multichannel marketing demand elasticity strategic planning gap aida model
3 markets and structure of flow
4 main actors and forces in the market
5 the selling and marketing concepts
6 the chart company organization
7 marketings role in the company
8 determinants of customer added value
9 the generic value chain
10 0 levels of relationship marketing
11 1 customerproduct profitability analysis
12 2 the strategic planning implementation and control process
13 3 relationships among stakeholders
14 4 the bcg growthshare matrix
15 5 market attractiveness portfolio classification and strategies i
16 6 market attractiveness portfolio classification and strategies ii
17 7 the strategicplanning gap
18 8 ansoffs productmarket expansion grid
19 9 the business strategicplanning process
20 0 opportunity matrix
21 1 threat matrix
22 2 mckinsey 7s mckinsey 7s framework
23 of creating value two views of views of creating 3 two views
24 the productpositioning map 4 the productpositioning
25 the marketing mix ps of the the four ps 5 the four of the marketing four ps of
26 6 marketingmix strategy
27 7 factors influencing influencing marketing strategy factors influencing marketing
28 marketing information system 8 the marketing the marketing information
29 of buyer behavior model of buyer 9 model of
30 0 model of factors influencing behavior of factors influencing model of factors
31 maslows hierarchy of hierarchy of needs 1 maslows hierarchy
32 customers handle dissatisfaction how customers handle 2 how customers
33 3 customers use use or dispose dispose of product or dispose of customers use or
34 of industrial organization 4 model of industrial organization analysis model of industrial
35 shifting company orientations 5 shifting company
36 x 5 x 90 types of types of demand 6 90 types of demand measurement 6 x 5 measurement 6 x demand measurement 6 5 x 3
37 levels of market 7 levels of of market definition
38 segmentation targeting positioning 8 segmentation targeting
39 of a market 9 different segmentation different segmentation of segmentation of a
40 0 basic marketpreference basic marketpreference patterns
41 forces determining segment 1 five forces segment structural attractiveness determining segment structural five forces determining
42 barriers of profitability 2 barriers of
43 3 five patterns five patterns of of target market target market selection patterns of target
44 4 three alternative alternative market selection market selection strategies three alternative market
45 5 segments and segments and supersegments
46 the new bcg 6 the new new bcg matrix
47 7 brandquality strategies brandquality strategies and strategies and profitability
48 8 evaluating a a market opportunity evaluating a market
49 product and brand 9 product and and brand positioning
50 the newproductdevelopment decision 0 the newproductdevelopment newproductdevelopment decision process
51 basis of relative relative time of of relative time time of adoption of adoption of 1 adopter categorization adopter categorization on categorization on the on the basis the basis of adoption of innovation
52 demandtechnologyproduct life cycles 2 demandtechnologyproduct life
53 3 sales and sales and profit profit life cycles and profit life
54 marketing strategies price four marketing strategies 4 four marketing
55 the competitive cycle 5 stages of stages of the of the competitive
56 companies in a in a mature a mature industry 6 companies in
57 7 marketspace diagrams
58 and market reconsolidation market reconsolidation stages fragmentation and market 8 market fragmentation market fragmentation and
59 9 hypothetical market hypothetical market structure
60 0 defense strategies
61 1 market share share and profitability market share and
62 2 attack strategies
63 3 major decisions in international marketing decisions in international major decisions in
64 evaluating which markets which markets to 4 evaluating which markets to enter
65 of entry into entry into foreign modes of entry into foreign markets five modes of 5 five modes
66 6 five international international product and and promotion strategies five international product product and promotion
67 7 wholechannel concept
68 five product levels 8 five product
69 of branding decisions 9 overview of overview of branding
70 0 four brand four brand strategies
71 a service encounter in a service elements in a 1 elements in
72 in service industries marketing in service three types of 2 three types of marketing in types of marketing
73 for different types evaluation for different different types of 3 evaluation for types of products
74 4 servicequality model
75 nine pricequality strategies 5 nine pricequality
76 price revenue market market share and 6 price revenue revenue market share share and profits
77 inelastic and elastic 7 inelastic and and elastic demand
78 for price setting three cs model the three cs model for price 8 the three cs model for
79 9 breakeven chart
80 0 how a distributor effects an how a distributor an economy of a distributor effects economy of effort effects an economy
81 1 consumer and and industrial marketing industrial marketing channels consumer and industrial
82 the hybrid grid 2 the hybrid
83 the downside of downside of multichannel 3 the downside of multichannel marketing
84 of physical distribution nature of physical 4 nature of
85 optimal order quantity 5 optimal order
86 response hierarchy models 6 response hierarchy
87 in consumervs industrial promotional tools in tools in consumervs 7 promotional tools consumervs industrial markets
88 8 push vs push vs pull vs pull strategy
89 cost effectiveness of of differentpromotional tools effectiveness of differentpromotional 9 cost effectiveness
90 consumer states for 0 current consumer current consumer states for two brands states for two
91 in advertising management major decisions in 1 major decisions decisions in advertising
92 classification of advertising advertising timing patterns of advertising timing 2 classification of
93 steps in designing and managing the designing and managing in designing and managing the salesforce 3 steps in
94 4 major steps major steps in in effective selling steps in effective
95 in the evolution stages in the of themarketing department 5 stages in the evolution of evolution of themarketing
96 6 functional organization
97 product managers interactions the product managers 7 the product
98 types of product of product teams 8 three types three types of
99 the controlchart model 9 the controlchart
100 return on net financial model of model of return of return on 00 financial model on net worth
101 orders and distribution and distribution efficiency dynamic interactions between sales orders and between sales orders interactions between sales 01 dynamic interactions
102 legal or ethical 02 major marketing posing legal or major marketing decision decision areas posing marketing decision areas areas posing legal or ethical questions
103 their personal use enjoy these business students and professionals for students and offers premium business around the globe can send these please enjoy these diagrams for students premium business diagrams personal use please the globe for professionals around the diagrams drawpackcom offers for their personal these business diagrams globe for their drawpack diagrams drawpackcom 03 drawpack diagrams and professionals around drawpackcom offers premium you can send business diagrams you diagrams you can use please enjoy business diagrams for
104 and diagrams on are reserved to is prohibited providing to use the the customer is or on websites rights will lead products and diagrams5 products and diagrams2 and used by software transmission this customer is prohibited levels in the the customer for usage rights 1 rights are reserved use the provided the above usage transmission this includes can be copied audio video and the customer has public access 4 drawpackcom allows the prohibited providing identical will lead to the services products action all rights services products and prohibited from providing services to those diagrams on professional on websites with download levels in professional download levels of charge the area of audio edited saved and allows the customer payment or free customer for their to legal action customer an unlimited commercial use3 the all rights are diagrams on internet on wwwdrawpackcom with and diagrams on rights 1 drawpackcom this includes providing and software transmission services products and providing the services websites with public prohibited providing the legal action all and diagrams2 the any infringements against or free of the customer an identical or similar the services products an unlimited but unlimited but not service products and has received can includes providing the video and software copied edited saved infringements against the not exclusive right diagrams that the products and diagrams on professional download lead to legal the services products free of charge with the services providing identical or is prohibited providing providing the service the service products from providing the against the above the customer is services products and against payment or diagrams2 the services similar services to use3 the customer services products and and commercial use3 is prohibited from in the area or similar services on internet servers providing the services provided services products be copied edited right to use and diagrams that saved and used wwwdrawpackcom with the the provided services above usage rights of audio video the area of diagrams via download products and diagrams reserved to wwwdrawpackcom access 4 the products and diagrams download against payment by the customer products and diagrams via download against personal and commercial customer is prohibited received can be the customer is provided on wwwdrawpackcom used by the customer has received services products and customer is prohibited but not exclusive 04 usage rights with public access those provided on diagrams5 any infringements usage rights will exclusive right to to those provided internet servers or the services products servers or on and diagrams5 any and diagrams via 4 the customer that the customer their personal and charge the customer for their personal 1 drawpackcom allows
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