100 Marketing Management models for powerpoint presentations - PowerPoint PPT Presentation


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100 Marketing Management models for powerpoint presentations


100 Marketing Management models, diagrams and graphs for powerful business presentations. Content: Market Structure, Market Forces, Marketing Concepts, Customer Added Value, Relationship Marketing, Profitability Analysis, Stakeholder Analysis, Threat Matrix, Value Creation, Marketing Mix, Hierarchy of Needs, Demand Measurement, Market Definition, Segment Rivalry, Target Market, Product Development, Demand-Life-Cycle, Market-Space Diagram, Marketing Strategies, Market Entry, Promotions, Marketing Communication, Service Quality Model, 3 C’s Model, Hybrid Grid, Distribution Management, Consumer Brands, Control Chart Model, Multichannel Marketing, Demand Elasticity, Strategic Planning Gap, AIDA Model

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Updated: 9 February 2011
Slides: 105
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Title: 100 Marketing Management models for powerpoint presentations

1 marketing management 100
2 key words market structure market forces marketing concepts customer added value relationship marketing profitability analysis stakeholder analysis threat matrix value creation marketing mix hierarchy of needs demand measurement market definition segment rivalry target market product development demandlifecycle marketspace diagram marketing strategies market entry promotions marketing communication service quality model 3 cs model hybrid grid distribution management consumer brands control chart model multichannel marketing demand elasticity strategic planning gap aida model
3 markets and structure of flow
4 main actors and forces in the market
5 the selling and marketing concepts
6 the chart company organization
7 marketings role in the company
8 determinants of customer added value
9 the generic value chain
10 0 levels of relationship marketing
11 1 customerproduct profitability analysis
12 2 the strategic planning implementation and control process
13 3 relationships among stakeholders
14 4 the bcg growthshare matrix
15 5 market attractiveness portfolio classification and strategies i
16 6 market attractiveness portfolio classification and strategies ii
17 7 the strategicplanning gap
18 8 ansoffs productmarket expansion grid
19 9 the business strategicplanning process
20 0 opportunity matrix
21 1 threat matrix
22 2 mckinsey 7s mckinsey 7s framework
23 3 two views two views of views of creating of creating value
24 the productpositioning map 4 the productpositioning
25 the marketing mix 5 the four four ps of ps of the of the marketing the four ps
26 6 marketingmix strategy
27 influencing marketing strategy factors influencing marketing 7 factors influencing
28 8 the marketing the marketing information marketing information system
29 of buyer behavior model of buyer 9 model of
30 of factors influencing model of factors factors influencing behavior 0 model of
31 1 maslows hierarchy maslows hierarchy of hierarchy of needs
32 2 how customers customers handle dissatisfaction how customers handle
33 or dispose of use or dispose dispose of product 3 customers use customers use or
34 model of industrial 4 model of industrial organization analysis of industrial organization
35 shifting company orientations 5 shifting company
36 types of demand of demand measurement 5 x 3 measurement 6 x x 5 x 6 x 5 90 types of 6 90 types demand measurement 6
37 of market definition levels of market 7 levels of
38 8 segmentation targeting segmentation targeting positioning
39 9 different segmentation segmentation of a different segmentation of of a market
40 0 basic marketpreference basic marketpreference patterns
41 1 five forces five forces determining segment structural attractiveness determining segment structural forces determining segment
42 barriers of profitability 2 barriers of
43 of target market 3 five patterns five patterns of patterns of target target market selection
44 three alternative market 4 three alternative alternative market selection market selection strategies
45 segments and supersegments 5 segments and
46 the new bcg 6 the new new bcg matrix
47 brandquality strategies and 7 brandquality strategies strategies and profitability
48 a market opportunity 8 evaluating a evaluating a market
49 9 product and and brand positioning product and brand
50 0 the newproductdevelopment newproductdevelopment decision process the newproductdevelopment decision
51 time of adoption 1 adopter categorization adoption of innovation categorization on the adopter categorization on basis of relative of adoption of the basis of on the basis relative time of of relative time
52 2 demandtechnologyproduct life demandtechnologyproduct life cycles
53 and profit life 3 sales and profit life cycles sales and profit
54 four marketing strategies 4 four marketing marketing strategies price
55 5 stages of stages of the the competitive cycle of the competitive
56 in a mature companies in a 6 companies in a mature industry
57 7 marketspace diagrams
58 and market reconsolidation market fragmentation and market reconsolidation stages 8 market fragmentation fragmentation and market
59 hypothetical market structure 9 hypothetical market
60 0 defense strategies
61 1 market share share and profitability market share and
62 2 attack strategies
63 major decisions in in international marketing 3 major decisions decisions in international
64 4 evaluating which markets to enter evaluating which markets which markets to
65 of entry into into foreign markets entry into foreign 5 five modes modes of entry five modes of
66 international product and product and promotion and promotion strategies five international product 6 five international
67 7 wholechannel concept
68 8 five product five product levels
69 of branding decisions overview of branding 9 overview of
70 0 four brand four brand strategies
71 in a service 1 elements in elements in a a service encounter
72 marketing in service types of marketing 2 three types of marketing in in service industries three types of
73 for different types 3 evaluation for different types of evaluation for different types of products
74 4 servicequality model
75 nine pricequality strategies 5 nine pricequality
76 market share and 6 price revenue price revenue market revenue market share share and profits
77 and elastic demand inelastic and elastic 7 inelastic and
78 model for price 8 the three cs model for three cs model the three cs for price setting
79 9 breakeven chart
80 distributor effects an 0 how a effects an economy a distributor effects an economy of how a distributor economy of effort
81 industrial marketing channels and industrial marketing consumer and industrial 1 consumer and
82 2 the hybrid the hybrid grid
83 3 the downside the downside of of multichannel marketing downside of multichannel
84 nature of physical 4 nature of of physical distribution
85 optimal order quantity 5 optimal order
86 response hierarchy models 6 response hierarchy
87 promotional tools in tools in consumervs 7 promotional tools consumervs industrial markets in consumervs industrial
88 vs pull strategy push vs pull 8 push vs
89 9 cost effectiveness effectiveness of differentpromotional cost effectiveness of of differentpromotional tools
90 0 current consumer consumer states for current consumer states states for two for two brands
91 in advertising management decisions in advertising 1 major decisions major decisions in
92 2 classification of classification of advertising advertising timing patterns of advertising timing
93 in designing and steps in designing managing the salesforce designing and managing 3 steps in and managing the
94 major steps in in effective selling 4 major steps steps in effective
95 5 stages in the evolution of evolution of themarketing of themarketing department stages in the in the evolution
96 6 functional organization
97 product managers interactions the product managers 7 the product
98 8 three types types of product of product teams three types of
99 the controlchart model 9 the controlchart
100 financial model of model of return of return on on net worth return on net 00 financial model
101 dynamic interactions between sales orders and between sales orders and distribution efficiency orders and distribution interactions between sales 01 dynamic interactions
102 major marketing decision legal or ethical areas posing legal 02 major marketing decision areas posing marketing decision areas or ethical questions posing legal or
103 and professionals around can send these their personal use around the globe the globe for enjoy these business these business diagrams premium business diagrams drawpackcom offers premium students and professionals diagrams you can drawpack diagrams drawpackcom for their personal business diagrams you offers premium business please enjoy these 03 drawpack diagrams business diagrams for diagrams drawpackcom offers professionals around the you can send use please enjoy globe for their personal use please diagrams for students for students and
104 the service products rights will lead websites with public on internet servers providing identical or charge the customer download against payment all rights are commercial use3 the customer is prohibited area of audio right to use are reserved to with the services to use the levels in the allows the customer customer an unlimited for their personal diagrams5 any infringements is prohibited providing edited saved and download levels in prohibited from providing can be copied personal and commercial services to those that the customer the area of usage rights will the customer is will lead to use the provided diagrams that the identical or similar against payment or transmission this includes servers or on and diagrams2 the on websites with service products and the services products the provided services free of charge diagrams via download the services products the customer is and diagrams on and diagrams via prohibited providing identical on wwwdrawpackcom with saved and used professional download levels products and diagrams5 rights 1 drawpackcom and used by public access 4 services products and and software transmission via download against the customer for products and diagrams by the customer used by the the above usage drawpackcom allows the services products and and diagrams that of charge the lead to legal but not exclusive and diagrams5 any products and diagrams2 in the area on professional download to legal action above usage rights exclusive right to provided services products from providing the and diagrams on 04 usage rights access 4 the unlimited but not not exclusive right this includes providing diagrams2 the services their personal and the customer is diagrams on professional has received can the customer an payment or free 4 the customer against the above use3 the customer includes providing the diagrams on internet customer is prohibited or free of an unlimited but customer has received video and software those provided on similar services to legal action all infringements against the providing the service is prohibited from the services products usage rights 1 of audio video or similar services providing the services internet servers or providing the services reserved to wwwdrawpackcom software transmission this services products and products and diagrams is prohibited providing the services products services products and customer is prohibited or on websites received can be be copied edited any infringements against to those provided action all rights services products and provided on wwwdrawpackcom products and diagrams 1 drawpackcom allows customer for their rights are reserved products and diagrams prohibited providing the audio video and wwwdrawpackcom with the and commercial use3 the customer has with public access copied edited saved
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