100 Marketing Management models for powerpoint presentations - PowerPoint PPT Presentation


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100 Marketing Management models for powerpoint presentations


100 Marketing Management models, diagrams and graphs for powerful business presentations. Content: Market Structure, Market Forces, Marketing Concepts, Customer Added Value, Relationship Marketing, Profitability Analysis, Stakeholder Analysis, Threat Matrix, Value Creation, Marketing Mix, Hierarchy of Needs, Demand Measurement, Market Definition, Segment Rivalry, Target Market, Product Development, Demand-Life-Cycle, Market-Space Diagram, Marketing Strategies, Market Entry, Promotions, Marketing Communication, Service Quality Model, 3 C’s Model, Hybrid Grid, Distribution Management, Consumer Brands, Control Chart Model, Multichannel Marketing, Demand Elasticity, Strategic Planning Gap, AIDA Model

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Updated: 9 February 2011
Slides: 105
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Title: 100 Marketing Management models for powerpoint presentations

1 marketing management 100
2 key words market structure market forces marketing concepts customer added value relationship marketing profitability analysis stakeholder analysis threat matrix value creation marketing mix hierarchy of needs demand measurement market definition segment rivalry target market product development demandlifecycle marketspace diagram marketing strategies market entry promotions marketing communication service quality model 3 cs model hybrid grid distribution management consumer brands control chart model multichannel marketing demand elasticity strategic planning gap aida model
3 markets and structure of flow
4 main actors and forces in the market
5 the selling and marketing concepts
6 the chart company organization
7 marketings role in the company
8 determinants of customer added value
9 the generic value chain
10 0 levels of relationship marketing
11 1 customerproduct profitability analysis
12 2 the strategic planning implementation and control process
13 3 relationships among stakeholders
14 4 the bcg growthshare matrix
15 5 market attractiveness portfolio classification and strategies i
16 6 market attractiveness portfolio classification and strategies ii
17 7 the strategicplanning gap
18 8 ansoffs productmarket expansion grid
19 9 the business strategicplanning process
20 0 opportunity matrix
21 1 threat matrix
22 2 mckinsey 7s mckinsey 7s framework
23 3 two views of creating value views of creating two views of
24 4 the productpositioning the productpositioning map
25 four ps of of the marketing the four ps the marketing mix ps of the 5 the four
26 6 marketingmix strategy
27 7 factors influencing factors influencing marketing influencing marketing strategy
28 the marketing information 8 the marketing marketing information system
29 model of buyer 9 model of of buyer behavior
30 of factors influencing 0 model of model of factors factors influencing behavior
31 hierarchy of needs maslows hierarchy of 1 maslows hierarchy
32 2 how customers customers handle dissatisfaction how customers handle
33 3 customers use use or dispose or dispose of customers use or dispose of product
34 model of industrial industrial organization analysis 4 model of of industrial organization
35 shifting company orientations 5 shifting company
36 types of demand of demand measurement 6 x 5 5 x 3 measurement 6 x demand measurement 6 90 types of x 5 x 6 90 types
37 7 levels of of market definition levels of market
38 8 segmentation targeting segmentation targeting positioning
39 segmentation of a 9 different segmentation of a market different segmentation of
40 basic marketpreference patterns 0 basic marketpreference
41 five forces determining 1 five forces segment structural attractiveness determining segment structural forces determining segment
42 barriers of profitability 2 barriers of
43 target market selection 3 five patterns patterns of target of target market five patterns of
44 market selection strategies alternative market selection 4 three alternative three alternative market
45 segments and supersegments 5 segments and
46 new bcg matrix 6 the new the new bcg
47 strategies and profitability 7 brandquality strategies brandquality strategies and
48 8 evaluating a a market opportunity evaluating a market
49 product and brand and brand positioning 9 product and
50 0 the newproductdevelopment the newproductdevelopment decision newproductdevelopment decision process
51 of adoption of relative time of time of adoption 1 adopter categorization adopter categorization on adoption of innovation of relative time categorization on the on the basis basis of relative the basis of
52 demandtechnologyproduct life cycles 2 demandtechnologyproduct life
53 profit life cycles 3 sales and sales and profit and profit life
54 marketing strategies price 4 four marketing four marketing strategies
55 stages of the the competitive cycle 5 stages of of the competitive
56 a mature industry companies in a 6 companies in in a mature
57 7 marketspace diagrams
58 8 market fragmentation and market reconsolidation market reconsolidation stages fragmentation and market market fragmentation and
59 hypothetical market structure 9 hypothetical market
60 0 defense strategies
61 share and profitability 1 market share market share and
62 2 attack strategies
63 decisions in international in international marketing major decisions in 3 major decisions
64 4 evaluating which evaluating which markets markets to enter which markets to
65 of entry into five modes of into foreign markets 5 five modes modes of entry entry into foreign
66 international product and and promotion strategies product and promotion 6 five international five international product
67 7 wholechannel concept
68 five product levels 8 five product
69 9 overview of overview of branding of branding decisions
70 four brand strategies 0 four brand
71 a service encounter elements in a 1 elements in in a service
72 of marketing in types of marketing three types of marketing in service 2 three types in service industries
73 for different types evaluation for different 3 evaluation for types of products different types of
74 4 servicequality model
75 nine pricequality strategies 5 nine pricequality
76 price revenue market market share and share and profits 6 price revenue revenue market share
77 inelastic and elastic 7 inelastic and and elastic demand
78 three cs model for price setting model for price the three cs 8 the three cs model for
79 9 breakeven chart
80 effects an economy economy of effort 0 how a distributor effects an an economy of how a distributor a distributor effects
81 consumer and industrial 1 consumer and and industrial marketing industrial marketing channels
82 2 the hybrid the hybrid grid
83 3 the downside of multichannel marketing the downside of downside of multichannel
84 nature of physical of physical distribution 4 nature of
85 5 optimal order optimal order quantity
86 6 response hierarchy response hierarchy models
87 tools in consumervs in consumervs industrial consumervs industrial markets promotional tools in 7 promotional tools
88 8 push vs vs pull strategy push vs pull
89 effectiveness of differentpromotional 9 cost effectiveness cost effectiveness of of differentpromotional tools
90 0 current consumer states for two current consumer states for two brands consumer states for
91 in advertising management decisions in advertising 1 major decisions major decisions in
92 advertising timing patterns 2 classification of of advertising timing classification of advertising
93 3 steps in steps in designing managing the salesforce in designing and and managing the designing and managing
94 4 major steps steps in effective in effective selling major steps in
95 5 stages in evolution of themarketing of themarketing department stages in the in the evolution the evolution of
96 6 functional organization
97 7 the product the product managers product managers interactions
98 of product teams types of product 8 three types three types of
99 the controlchart model 9 the controlchart
100 return on net 00 financial model financial model of of return on model of return on net worth
101 interactions between sales sales orders and and distribution efficiency dynamic interactions between 01 dynamic interactions orders and distribution between sales orders
102 02 major marketing marketing decision areas areas posing legal or ethical questions major marketing decision posing legal or legal or ethical decision areas posing
103 use please enjoy personal use please diagrams for students globe for their offers premium business these business diagrams for their personal around the globe and professionals around students and professionals their personal use can send these please enjoy these diagrams you can business diagrams for premium business diagrams 03 drawpack diagrams diagrams drawpackcom offers drawpack diagrams drawpackcom enjoy these business the globe for for students and business diagrams you you can send drawpackcom offers premium professionals around the
104 from providing the on internet servers or on websites and diagrams2 the products and diagrams their personal and customer is prohibited copied edited saved diagrams on internet to use the products and diagrams2 the services products includes providing the in the area the above usage products and diagrams saved and used are reserved to for their personal is prohibited from the customer is the service products those provided on 04 usage rights products and diagrams5 prohibited from providing websites with public on wwwdrawpackcom with service products and charge the customer action all rights against the above provided on wwwdrawpackcom audio video and and diagrams that used by the not exclusive right products and diagrams servers or on and commercial use3 services products and diagrams2 the services the customer is against payment or download against payment diagrams5 any infringements the customer an reserved to wwwdrawpackcom wwwdrawpackcom with the customer for their providing identical or video and software of audio video on websites with any infringements against prohibited providing identical identical or similar be copied edited that the customer similar services to infringements against the diagrams that the and diagrams via is prohibited providing the area of allows the customer customer is prohibited but not exclusive right to use access 4 the and software transmission diagrams via download personal and commercial services to those lead to legal the services products exclusive right to public access 4 commercial use3 the and diagrams on the services products services products and 4 the customer area of audio the customer is or similar services with the services the services products usage rights will 1 drawpackcom allows received can be usage rights 1 internet servers or download levels in legal action all rights will lead of charge the to legal action provided services products by the customer will lead to services products and the customer has can be copied to those provided all rights are services products and use3 the customer on professional download above usage rights the provided services is prohibited providing with public access providing the service customer is prohibited payment or free rights 1 drawpackcom prohibited providing the professional download levels an unlimited but providing the services and diagrams5 any transmission this includes this includes providing rights are reserved software transmission this or free of levels in the and used by has received can use the provided edited saved and unlimited but not customer an unlimited via download against diagrams on professional providing the services free of charge the customer for products and diagrams services products and and diagrams on drawpackcom allows the customer has received
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