Search Engine Marketing Must For Online Business Growth - PowerPoint PPT Presentation

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Search Engine Marketing Must For Online Business Growth


To be on top of the world, it is necessary to have a prominent online presence. And only Search Engine Marketing can lift the position of any business to the TOP. Valuable information is available at – PowerPoint PPT presentation

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Title: Search Engine Marketing Must For Online Business Growth

WorldClass Brand Management
  • Search Engine Marketing (SEM) Search Engine
    Optimization (SEO) and Social Media
    Optimization (SMO) Presentation

The Question is
Can Your Customers Find Your WebSite?
Why Search Engines?
  • With over 85 of all new visitors to a web site
    originating from search engines such as Yahoo,
    AOL, Google and others, it is essential that
    business owners ensure that they are ranked where
    their customers can find them.
  • Our company, WorldClass, has developed and
    utilized these services for our core business of
    developing enterprise software applications that
    benefit the customer by reducing production time
    and substantially decreasing cost.
  • We use what we sell!

The Importance of Search Engines
  • Search engines now account for over 85 of all
    new visitors to a web site (GVU Users Survey).
  • Only 7 of Internet users will surf beyond the
    first 20 listings of a search engine.
  • Over 87 of search engine users would rather
    switch to a different search engine, than browse
    beyond the first 20 positions (NEC Research

Consider these Stats
  • - 70 of surfers use 2-3 keywords to find what
    they are looking for...
  • - 60 of buying surfers know what they are
    looking for before they start...
  • - 82 of click-thrus take place in the first 30
    listings of major engines...
  • - 10 of click-thrus take place in listings 31 -
  • - 4 of click-thrus in listings 41- 4,000,000...

Strategic Marketing
  • A Forrester Research Report outlining how people
    find Websites Search Engines 87 Email
    Messages 38 Web Sites 35 Word of Mouth
    28 Magazine Ads 25 TV Commercials
    14 Periodical Articles 11 Vendor Catalogs
    11 Newspaper Ads 9 Banner Ads 7
    Radio Ads 3 Mail Ads 3

SEO Leading to Success
Search Engine Optimization Process
Proposed Account Structure
Client Base Website
SEO Promotion
Social Media Promotion
On-Site Factors and On-Page Optimization
Off-Site Factors and Off-Page Promotion
On Page Optimization
On Page works are very important for a website to
be SEO optimized. On Page changes are the
changes that needs to be done to the code base of
a given web site to improve its ranking within
search engines to make it more SEO compliant.
On Page WorkDetails
  • We need to work on various on page factors to
    make the website more SEO friendly.
  • On Page work Details
  • Need more keyword rich contents
  • Need keyword optimized meta tags for the new
  • Regular SEO maintenance work

Keyword Selection
  • 25 business target specific keywords chosen -
    that can bring targeted visitors
  • Some of them are
  • Root Keywords
  • Stem Keywords
  • Keyword Phrases
  • Short-tail
  • Long-tail

Off Page Optimization
Search engines like Google, Bing, Yahoo always
show the most relevant and most trusted popular
website in their search results. To be on top 10
a website have to earn the popularity on the web
world. Without the quality links a website cannot
rank higher in this Hyper-Competitive market.
Off Page Work Details
  • Every month we will perform all the off-page
    activities to make the website popular and earn
    trust from Search Engines.
  • Monthly Off Page Activities
  • Directory Submission
  • Article Submission
  • Social Bookmarking
  • Social Media Interaction
  • Classified submission
  • Search engine submission
  • Press Release submission
  • Continued to Next

Off Page activities
  • Forum Posts
  • Blog comment
  • Links from Blogs
  • Free blog (maintained by us)
  • Web 2.0 promotion
  • Link Exchange(3 way)
  • RSS feed Submission
  • Yahoo Answers
  • Local Business listing review submission/Testimon
  • Blog Promotion
  • Social Media Promotion
  • Video Promotion

Expected Results
All the On page Off page activities will lead
us to the top 10 ranking with all the keywords
within 6 months. we will be among the top players
in the industries and ready to prove ourselves as
more competent than others.
Visitor Trend
When we reach the first page of Google search
engine, then our clients will have more targeted
visitors from Search Engines. With every passing
day the visitors and customers will increase and
give boost to your brand value and conversion
Visitors in each interval
We can have quantified visitors in the 3rd Month,
more in the 6th and maximum visitors in the 9th
SEO - Return On Investment
  • SEO is a kind of marketing savings account. The
    SEO work will generate compound interest and this
    effort will give long lasting benefit. SEO has
    the cascading effect. Most of the work we do for
    organic SEO - content creation, site performance
    improvements and link building via outreach -
    also improve conversion, growing the overall
    brand and strengthen other marketing efforts.
  • We work with our clients to determine the average
    order value per customer, so that we can predict
    the ROI correctly.

Return on Investment
  • We can predict ROI in the following way assuming
  • Average Order Value 50
  • Conversion rate(approx.) 10
  • After 3rd month if we can get 400 visitors then
    we can get total online order of (400 / 10
    50) 2000/month
  • On the same way at the end of 6th month we can
    get total online order of (800 / 10 50)
  • Similarly at the end of 9th months when we get
    visitor of 1200/month, we can get total online
    order of (approx.) (1200 / 10 50)
  • Note This ROI calculation is summarizing only
    online sales, the sales generated due to SEO
    branding activities on offline market have not
    been included for simplification of calculation.
  • Please keep in mind that its just a
    sample ROI calculation and is based on certain

Call Us Now!
  • Following SEO quality practices we can
    assure rapid growth in the branding as well as
    visitors, online as well as offline sales.Call
    WorldClass Now!866.347.3321
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