The Interactive Aging Network on Optimizing Your Website for Older Adults and Caregivers

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Sponsored by The National Council on the Aging
and CareSource
Healthy Aging Briefing Series
The Interactive Aging Network onOptimizing Your
Website for Older Adults and Caregivers
WELCOME
This session will begin promptly at 130pm
ESTPlease mute your phonePersonal
introductions are not necessaryThe moderator
will be on the line shortly
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Overview

• How a well designed website supports the work of
  a senior services organization
• Six key elements of senior-friendly web design
• How to measure your websites effectiveness
• Available resources for designing and evaluating
  your website

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Why senior-friendly sites matter

• Large number of potential users
• Fragmented system needs organization trusted
  information sources
• Care increasingly complex, need additional
  information to understand
• Need to automate services in order to meet the
  demand for care/services

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Benefits of Good Design

• Provides consistent messaging
• Makes services information accessible
• Strengthens engagement
• Expands fundraising opportunities
• Creates service-delivery platform
• Emphasizes Key Differentiators

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Accessible Site Design

• Type face (san serif) adjustable size
• Good spacing High color contrasts
• Concise, straightforward phrasing
• Consistent, single action navigation
• Self-Evident processes

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Key Ingredients to Senior-Friendly Sites

• Design
• Accessibility
• Content
• Navigation
• Functionality
• Interactivity

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Resources

• Making Websites Senior-Friendly a Checklist
• www.nlm.nih.gov/pubs/checklist.pdf
• Information Tools to Make the Web More
  Accessiblewww.accessible.org
• Jacob Neilsens (Usability Guru) Website
  www.useit.com
• Consumer Reports on Website Credibilitywww.consum
  erwebwatch.org/dynamic/web-credibility-reports-eva
  luate-abstract.cfm
• Information about Seniors online by
  AARPwww.aarp.org/olderwiserwired
• Seniors The Internet by Pew Internet American
  Life Projecthttp//www.pewinternet.org/PPF/r/83/p
  resentation_display.asp

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Resources Cont

• Better Business Bureau Seal for Wise
  Givingwww.bbb.org/charity
• Overview of Online Security (Secure Socket
  Layer)www.verisign.com/ssl/secured-seal/index.htm
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• Good Examples of Senior-Friendly Web
  Designwww.caresource.com
• Dont Make Me Think Common Sense Web
  Designwww.sensible.com/buythebook.html
• Is your website senior friendly?http//www.blinki
  nteractive.com/ourexperience/essays/2007/09/unders
  tanding_older_users_is_y.php
• SeniorNet www.seniornet.org
• ThirdAgeMedia www.thirdage.com

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QUESTIONS?
If your question is not answered during this
session, you may send an email to David at
dave_at_ianet.org
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Dont Forget Your Free Copy of Aging in Stride
NCOA and Caresource are pleased to offer
first-time registrants for this Healthy Aging
Briefing Series a complimentary copy of the book,
Aging in Stride, which includes the new
supplement Just In Case Emergency Readiness for
Older Adults and Caregivers. To receive your
copy, please visit www.AgingInStride.org/NCOAoffer
. Or just email service_at_caresource.com with your
name, title, organization, mailing address, phone
number, and date of the Briefing you participated
in. One free copy per registrant, please.