Bed Bath

1
Bed Bath Beyond

• Retail Marketing
• BA 495
• Greg Muller Laura Buccafurni

2
Company Profile

• Bed Bath Beyond (BBB) has everything you need
  to play "house" for real. It's the 1 superstore
  domestics retailer in the US (ahead of Linens
  and Things), with more than 740 BBB stores in 46
  states and Puerto Rico. - CEO Steven H. Temares
• Revenue in Millions 5,147.7
• NASDAQ 100
• How many locations
• In Oregon there are 9
• Beaverton, Bend, Corvallis,
• Eugene, Gresham, Tanasbourne,
• Keizer, Portland (Mall 205), Tigard 

3
Target Market

• Who they target
• All income level, Corvallis and Philomath
  residents.
• Most frequent customer (YOU!!!) The college
  student!
• Why? Because we love to decorate our new
  residences with pictures, and supplies for our
  new kitchens and baths.
• One of their strengths is to advertise
• before incoming freshman start
• moving in to resident halls,
• apartments, etc.

4
Competitors

• Linens and Things
• Fred Meyers
• Ross
• Target
• Kmart
• The Ink Well

5
How they advertise

• One of their strengths is
• they send out flyers to incoming/
• returning students over the
• summer.
• BBB relies exclusively
• on circulars, mailings, coupons
• and word-of-mouth for
• advertising.

6
Store Design

• Loop layout
• Store path is designed to make you travel in a
  loop formation.
• At the end of the loop are cash registers.
• One entrance and one exit.
• Merchandise Displays
• -Vertical stacking
• The stores' floor-to-ceiling shelves stock brand
  name goods in two main categories
• Domestic bed linens, bathroom and kitchen items
• Home Furnishings cookware and cutlery, small
  household appliances, picture frames, and more

7
Dump display. (literally)

• ?check out the crushed can for
  sale!!!

8
Vertical stacking
9
Aisle displays
10
Signage..
11
Store Atmosphere

• Wandering eye
• Your eye wanders around and is attracted to
  different areas in the store due to vivid colors,
  sounds, smell and demos.
• Aroma smell
• There is a warm holiday smell in the store of
  cinnamon candles and baked sugar cookies.
• Sound
• Holiday music is being played as a stimulant for
  the mind to get you to relax, take time to look
  around and think of who you still need to shop
  for on your list.
• Employees
• Staff is courteous and helpful but not
  overbearing.

12
References

• www.bedbathandbeyond.com
• www.google.com
• www.youtube.com
• http//www.masonrypromotion.com/project-focus/fred
  -meyer.jpg