Get Ready for HDMI Dont just Plug and Pray

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Get Ready for HDMIDont just Plug and Pray

• CEDIA
• Product Training Session
• Sept 2006
• Sponsored by Acoustics Research

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Agenda

• HDMI Technology Description
• HD Device Compatibility
• Our Solution SimplayHD

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How Does This Affect You?

• The digital transition is complicated the more
  you know, the more you can help your customers
• Over 50 of HDTV owners dont know that they need
  HD service to get HD
• Over 50 of consumer returns are due to product
  complexity Stan Glasgow, President of Sony
  Electronics (HDTV forum 2006)

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What Do Consumers Want?
Easy Set-up 3
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Why Digital?

• Access to Content
• Viewing premium HD content requires digital
  interface with content protection
• Not possible to truly encrypt analog
  (authenticate, encrypt revoke)
• Better Quality
• Content (DVD, satellite, digital cable, ATSC,
  etc.) is natively digital
• Digital interface maintains perfect fidelity all
  the way to the display audio DAC
• Also best quality video audio processing
• Simple Lower Cost
• Single cable with automatic plug play
  experience
• Costly analog conversion electronics not required

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Introducing

• HDMI High-Definition Multimedia Interface
• The first and only digital interface for Consumer
  Electronics that can carry
• Uncompressed high-definition video (support for
  1080p since inception)
• Compressed or uncompressed multi-channel audio
• Smaller connector
• YUV color space support
• Intelligent format command data

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HDMI Overview

• HDMI has become the de facto digital connectivity
  standard for consumer electronics products.
• HDMI delivers the highest-quality audio and video
  signal over a single cable
• Over 450 manufacturers have adopted the
  technology and analysts expect nearly 60 million
  HDMI-enabled devices to ship in 2006, growing at
  nearly 120 per year
• HDMI continues to evolve to meet the changing
  market needs
• Version 1.3 of the HDMI specification doubles
  overall bandwidth to deliver even higher quality
  video and audio signals.

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1.3 - Next Gen HDMI Performance

• Specification released June 2006
• First 1.3 enabled products (Sony PS3) will begin
  shipping in November
• Maximum Bandwidth Increased by Over 2x
• From 165 MHz (4.95 Gbps) to 340 MHz (10.2 Gbps)
• Benefits of Greater Bandwidth
• Higher resolution, greater DPI displays
• Higher refresh/frame rates
• Increased color depth (up to 48 bit/pixel RGB)

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1.3 Next Gen HDMI Performance

• Maximum Audio Performance
• 1.3 adds support for Dolby TrueHD DTS-HD Master
  audio formats
• Approved formats for Blu-ray HD-DVD
• Lossless formats brings exact same digital
  surround experience as original theater movies
• Automatic Lip Sync timing compensation
• 1.3 enables automatic correction for most common
  audio/video sync issues
• Mini connector option for portable devices
• Camcorders, digital-still cameras, etc.

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BluRay and HD-DVD

• Do I need HDMI 1.3 to get native 1080p support?
• No- HDMI 1.0 supports 1080p. HDMI 1.3 is needed
  for deep color (ex. 36 bit/pixel) support.
• Do I need HDMI 1.3 to get Dolby True HD or DTS-HD
  Master support?
• No- players can perform decoding and send over
  HDMI 1.x as uncompressed multi-channel PCM audio
  to AV receiver.
• But- expect next gen AV receivers to add Dolby
  TrueHD and DTS-HD decoding for greater
  flexibility.
• HDMI is specifically designed to be backwards
  compatible
• Look for the feature, not the spec revision!

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Video Control and Configuration

• Video Discovery EDID
• Source knows Sinks supported video formats,
  aspect ratios of DTV
• User does not have to setup DVD player, Set-top
  box
• Active Video Stream Info AVI InfoFrame
• DTV knows what video format, aspect ratio it is
  receiving
• User does not have to change DTV aspect
  ratio/picture size

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HDMI IntelligenceCEC One-touch Play
Press Playon DVD
AutomaticallyTurns on TV
And thenPlays DVD
AutomaticallyTurns on A/V Receiver
AutomaticallySwitches to correct input(from
A/V Receiver)
AutomaticallySwitches to correct input(from
DVD player)
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Agenda

• HDMI Technology Description
• HD Device Compatibility
• Our Solution SimplayHD

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HDMI Compliance Testing

• Compliance Testing Mandated by HDMI Adopters
  Agreement
• Checks compliance with HDMI specification
• Required for a product to bear the HDMI logo
• Promotes compatibility between devices
• Does not include HDCP testing
• Authorized Testing Center (ATC)
• Initial product testing must be done at ATC
• First product in a category (sink, source,
  repeater, cable) from each company
• Subsequent products can be self-tested by
  manufacturer

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HDMI A High Performance CE Technology

• HDMI specification has potential for excellent
  performance
• Perfect digital transmission of high resolution,
  uncompressed audio video on single cable
• Capability of true plug play experience
• Evolving innovations to meet market needs
• As an open industry standard, HDMI enables
  manufacturers to differentiate through quality
  designs
• Like any technology, not all products are created
  equally
• Following are examples of incompatibility due to
  lesser product design and inability of some
  manufacturers to fully test validate their
  products

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HDCP How does it work?
A/V Receiver
DVD Player
Source Authenticates Downstream devices
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Common HDMI ProblemRepeater Support

• Consumer plugs HD set top box into HDTV via HDMI
  Ok

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Adding an A/V Receiver

• Consumer uses HDMI A/V Receiver (available today
  

• Common result No sound in receiver, no picture
  on TV

Error
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Problem Analysis

• Customer assumes HDMI A/V Receiver is bad since
  system worked before
• Results in returns, support calls, and customer
  dissatisfaction
• Actual Root Cause
• HDMI source does not support HDCP repeater
  function, resulting in HDCP authentication
  failure
• Proper Solution
• Often a simple change to source firmware

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Another Common HDMI ProblemSource Switching
Support

• User toggles TV input to HDMI input

• but sees no picture

DTV
Set Top Box
Error
DVD Player
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Problem Analysis

• Root Cause
• Some TVs will not respond to HDCP authentication
  unless the HDMI input is selected
• Some HDMI sources will attempt HDCP
  authentication for limited time, then give up and
  disable HDMI output
• Such source will disable HDMI if TV does not
  switch to HDMI input within timeout period
• Proper Solution
• Revise source firmware to perform HDCP
  authentication forever with no timeout

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Other Problem 480i support
AV Receiver A
AV Receiver B
AV Receiver C
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Good NewsThese Issues are Easy to Resolve

• Simplay HD Spec gives detailed design guidelines
  for manufacturers
• Available on website (www.simplayhd.com)
• Simplay Labs provides comprehensive testing
  consulting services
• Available as independent test, or low cost
  upgrade to Silicon Image HDMI ATC service
• Members receive detailed test report and optional
  technical support
• Simplay HD logo is free to use
• Mark of quality for competitive differentiation
• Easy for retailer consumers to identify quality
  products
• Flexible logo usage (on package, instruction
  manual, or even online marketing page ok)

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HDMI Cable Issues

• Some HDMI cables will fail with 1080p
  transmission
• Most common with longer (5m) lengths
• Why?
• Most HDMI cables are only tested to 720p/1080i
• Devices do not automatically downshift
  resolution if cable transmission fails
• SimplayHD cables are full 1080p verified
• Tests with worst case source signal
• Verifies signal integrity up to 1080p, exceeding
  HDMIs strictest Category 2 cable requirements
• Spend your cable budget wisely on interconnects
  that are 1080p-ready

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Challenge of 1080p Signal
1080p eye diagram (150 MHz)
720p/1080i eye diagram (75 MHz)
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Whats Really 1080p?

• Wheres the 1080p content?
• PlayStation3 1080p, 36 bit/pixel color
• Most BluRay and HD-DVD movies are native
  1080p/24fps
• Samsung BD-P1000 Blu-ray player
• Toshiba HD-E1 HD-DVD player
• HTPCs support 1080p now
• First 1080p TV sets only accepted 720p/1080i HDMI
  input and upscale it internally
• 720p scaled up to 1080p
• 1080i de-interlaced for 1080p
• HDMI cable is only running 75MHz, longer cables
  ok
• More and more 1080p TVs are supporting full 1080p
  native input on HDMI
• Must read the TV spec carefully (expect future
  Simplay HD program to make it easy to identify)
• HDMI cable is more critical, especially 5m and
  longer

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Simplay Certified Cables

• 1080p Performance Verified
• Acoustics Research HDMI cables
• PR184BP (3 feet), 79.99
• PR185BP (6 feet), 99.99
• PR186BP (12 feet), 119.99
• These are installer cables, retail models will
  also be certified.
• TTE 1 meter cables
• Freeport 1 and 2 meter cables

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What If I Need a Longer Cable Run?

• Cable equalizing/amplifying devices are available
  on the market, and typically work well
• Some HDMI switch boxes (ex. Radiient) act as
  boosters as well
• If you use these
• Put the booster closer to the display than the
  video source if you have different length cables
• New products that convert HDMI to CAT6 wiring,
  useful for pre-wiring in new construction
  (Gefen, Extron)
• There are also optical cables that work convert
  electrical signals to light pulses
• Very long, but expensive

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Other Cable Issues

• Make sure your cable vendor uses connectors from
  the approved list
• HDMI website lists tested approved connectors
• http//www.hdmi.org/manufacturer/approved_connecto
  rs.asp
• Some cables with large plug overmold are not
  compliant
• May not fit in devices with side-by-side HDMI
  connectors
• Interferes with screwheads that attach connector
  to backplate
• HDMI LLC is cracking down on violations

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Agenda

• HDMI Technology Description
• HD Device Compatibility
• Our Solution SimplayHD

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Why Simplay HD?

• HDMI specification has potential for a great
  experience if implemented correctly, but
• Not all HDMI devices are designed equally
• Just one bad device can break interoperability of
  the entire system
• Consumers retailers need easy way to identify
  products verified to be fully compatible

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SimplayHD Program

• Testing and branding program for HDMI devices
• Supplements HDMI testing with more stringent
  testing of HDMI, HDCP and interoperability
• Provides logo use and website listing to identify
  and list devices
• Educational program for manufacturers, retailers,
  and consumers
• Training
• Newsletters
• Dr. HD
• Launched at CES 2006

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Who Benefits from SimplayHD?

• Consumers
• SimplayHD logo easily identifies high quality,
  consistently interoperable HD devices
• Manufacturers
• Simplay Labs tests critical functions not tested
  by other facilities to help manufacturers fix
  design problems before shipping
• Retailers Installers
• Working products fewer returns, less time
  debugging, more return business

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Comprehensive Product Testing
Audio/Video Sink
Audio/Video Source
Systems Software
HDCP Content Protection
HDMI Receiver
Systems Software
HDCP Content Protection
HDMI Transmitter
ATC
AUTHORIZED TEST CENTER
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Simplay Test Coverage

• 368 total tests defined currently
• Detailed comprehensive coverage
• Covers items not currently tested by
• HDMI CTS and ATC
• Is a superset of recent HDCP CTS, and available
  now
• Simplay HD Specification also adds
• User experience enhancements
• Clarifications to help interoperability

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Example of Simplay Test Matrix
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Consumer Website www.simplayhd.com

• Consumer education of HD CE products and
  interoperability
• Features include
• HD technology primer and updates
• Simplay HD certified products and retailers
• CE Buying Guide

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Industry Support for SimplayHD

• Over 30 leading CE companies
• Over 130 products certified

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Industry Support for Simplay HD
Stephen H. Wildstrom / April 17, 2006
http//www.businessweek.com/magazine/content/06_16
/b3980033.htm?campaign_idsearch

• NEEDED COMMON SENSE. There's one glimmer of
  hope for consumers. Silicon Image (SIMG), a
  company that helped develop the HDMI standard,
  has set up a subsidiary called Simplay to test
  compatibility. Its system should be in place by
  the time high-def DVDs are available. Then you'll
  know that a DVD player will work with an HDTV set
  as long as both bear the Simplay logo.
• Simplay should be a big step forward. But for
  HDTV to succeed in the mass market, content
  owners, service providers, and equipment makers
  need to impose a sanity check on content
  protection. If preventing piracy trumps all other
  considerations and makes it too hard for people
  to use these expensive new systems, the market
  will never reach its potential.

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Rely on SimplayHD

• Marty Zanfino, Director of Product Development,
  Mitsubishi Digital Electronics America
• Mitsubishi has decided to have all of its
  products with HDMI inputs and/or outputs to be
  SimplayHD certified. We felt that, being a
  premium brand, this added assurance is the type
  of due diligence that our customers expect from
  us, and is well worth the effort.
• Steve Samson, VP of design and engineering for
  Tweeter (a high-end US CE retailer)
• The compatibility testing that Simplay Labs
  offers gives us confidence that SimplayHD
  verified products will work seamlessly together
  for our customers

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• The executive summary is that the Toshiba player
  appears to be able to handle only two of the many
  different allowed TV power-on/active states 1)
  when TV is fully on with the HDMI input selected
  and fully active, 2) when HDMI signals
  effectively indicate the cable has been
  physically disconnected. The player goes into the
  Error state whenever it sees the TV's HDMI port
  in any other kind of standby or interrupted
  state, which unfortunately, are states seen in
  the majority of the TVs on the market.
• A big thanks to SimplayHD for sharing its test
  results with us.

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Simplay HD Test Centers
Europe Q4/2006
China Shenzhen Opened Q4/2005 Shanghai Opened
Q2/2006
Silicon Valley Opened Q1/2005
Centers also planned for Taiwan Japan by end of
Q1/2007
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Summary

• Supplemental compliance testing of CE devices
  helps consumers, retailers manufacturers
• HDMI devices must yield consistent plug n play
  experience to ease consumer transition to secure
  digital interface
• Simplay HD compliments HDMI testing program
• Low cost testing of additional functions related
  to compatibility
• Simplay logo easily identifies compatible
  products
• Focused retailer consumer education efforts

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Want to learn more?

• Come visit us this week
• HDMI Booth 2315
• Simplay Booth 313 (in Acoustics Research)

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Thank You!

• CEDIA
• Sept 2006