Today in Adv 486

1
Today in Adv 486

• TCM Marketing prex. followup
• Main event Plans I have loved
• Bruskin Goldring
• Friday/Tuesday group meeting preview
• The last picture show

2
TCM marketing follow-up

• Questions that you had answered
• Questions that you wished you had asked
• Final presentation dates?
• Nov 15, 16, 19, 20?

3
Advertising/Promo/PRPlans

• Agency introduction
• Overview
• Research
• Strategy
• Creative
• Media
• PR
• Calendar
• Budget

4
Some previous plans

• Organization
• Focus
• Appearance

5
Bruskin-Goldring follow-up

• Survey
• Habit 40 of choices
• Last minute decision 43 of choices
• Most influential source TV promos
• Genre most often selected via listings
• movies

6
Friday-Tuesday group meeting

• Location Engineering 1208
• Schedule
• Friday 1240 Erica Lelli co.
• Friday 120 Kristan Abraham co.
• Friday 200 Lisa Brady co.

7
Group meetings, continued

• Location Engineering 1208
• Schedule
• Tues. 1240 Lisa Farone co.
• Friday 105 Jason McDonald co.
• Friday 130 Charles Taylor co.

8
Group meeting goals

• Begin dialog on project
• Learn videoconference

9
How it works

• MSU
• Classroom
• 3 videocameras, 4 monitors
• Technicians to handle audio, video
• TCM
• Conference room
• All in one machine

10
How it doesnt work

• Picture quality
• Audio delay
• Eye contact
• Production value

11
How well make it work

• Understanding
• Preparation
• Technique
• Re-arrange room
• Introductions

12
The last picture show

• Patrick Gonyeau
• Andrea Liebart
• Laura Cleveland
• Tanner Tacey
• Jason McDonald
• Melissa Norrod
• Erika Sprout
• Jason Pietras
• Nathan Castiglione
• Jeff Hernandez
• and anyone else who wants a re-shoot.