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HFT 4755: Theme Park and Attraction Management

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HFT 4755: Theme Park and Attraction Management. The Future of Fun. Today. What are the forces that influence the future of theme parks and attractions? Your ... – PowerPoint PPT presentation

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Title: HFT 4755: Theme Park and Attraction Management


1
HFT 4755 Theme Park and Attraction Management
  • The Future of Fun

2
Today
  • What are the forces that influence the future of
    theme parks and attractions?
  • Your expectations

3
Impact of Changes on the
  • Supply side
  • Technology
  • Gaming, Entertainment, Military, Aerospace
  • Expectations by customers
  • Demand Side
  • The people demographic patterns
  • The physical environment
  • The political and social environment
  • The economy

4
The Milman Study
  • The goal of the study was to survey decision
    makers in the theme park and attraction industry
    and solicit their vision regarding future trends
    (Milman, 2001, 139)

5
The Milman Study
  • Surveys sent to 191 GMs in US and Canada
  • Managers at 122 (63.9) theme parks and
    attractions responded to the survey
  • 30.3 Amusement parks
  • 23.5 Theme parks
  • 15.1 Zoological parks
  • 9.2 Water parks
  • 21.9 Others

6
The Milman Study
  • Profile of the respondents
  • On average open 239 days
  • Median annual attendance 500,001-750,000 pax
  • 51.5 permanent employees
  • 200 seasonal employees
  • Median age of facility 30 years

7
External Constituencies that will impact future
operations
  • Customers
  • Economic forces
  • Employees
  • Demographic forces
  • Competitors

8
Likely Future Themes
  • Interactive adventure
  • Fantasy and mystery
  • Movies and TV shows
  • Science fiction/futuristic
  • Space

9
Changes in the community
  • Diversity
  • Aging of the population
  • Consumption by upscale travelers
  • Social consciousness
  • Changes in technology
  • Environmental sensitivity

10
Attractions of the future will be
  • More intimate
  • Ethnically and culturally sensitive
  • More exotic theming
  • Expand ex. NA
  • Cater to older people
  • Nature oriented parks
  • Museums will adopt more theming
  • Safety and security
  • Shared values
  • Evolving technology
  • Story telling

11
Concluding thoughts
  • Excitement and challenges will continue!!!
  • Your expectations
  • At the beginning of the semester you told me

12
Final Exam
  • Time and date
  • Thank you
  • Watch myUCFgrades for postings!
  • Good luck HAVE A WONDERFUL CHRISTMAS BREAK
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