Sephora Freedom, beauty and pleasure

1
Sephora Freedom, beauty and
pleasure

• MRK224 VV
• By Crystal Park
• Echo Bao
• Jennifer Park

2
Overview

• A bit about Sephora
• Hundreds to choose from
• Shopping meets simplicity
• A comfortable shopping experience
• Conclusion

3
A bit about Sephora

• France based (LVMH)
• Sephora.com since 1993
• Entering the Canadian market
• ?

4
Hundreds to choose from (1)

• A comprehensive line
• of products
• From beauty, hair, body, smile to fragrance

5
Hundreds to choose from (2)

• Sephora caters to all
• Sephoras unique list
• of brands

6
Shopping meets simplicity(1)

• Double Click ?
• - more selection
• - faster, easier and
• saves time

7
Shopping meets simplicity(2)

• Drive
• - product testers
• - beauty consulting

8
Shopping meets simplicity(3)

• Dial ?
• - people who dont
• shop on-line

9
A comfortable shopping experience(1)

• Help is offered only
• on request
• Provides services
• according to
• customers needs

10
A comfortable shopping experience(2)

• Special Personal
• assistance
• Store Events
• Return Policy

11
Conclusion

• Freedom
• Exploration
• Discovery
• Personal definition

12

• Thanks