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Image of Nursing

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Nurses can use a variety of techniques to get rid of the negative stereotypes ... I mean, no one believes nurses really. dress like that. ... – PowerPoint PPT presentation

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Title: Image of Nursing


1
Image of Nursing
By Mike Leung Sharon Pandher
2
Whats the Big Deal?
  • The global media's relentless linking of sexual
    images to the profession of nursing reinforces
    long-standing stereotypes. Even though those
    images are often "jokes" or "fantasies," the
    stereotypes they promote discourage practicing
    and potential nurses, foster sexual violence in
    the workplace, and contribute to a general
    atmosphere of disrespect. Even humor and fantasy
    images affect how people act. That's why
    advertisers spend billions on them. Desexualizing
    the nursing image is a key part of building the
    strength the profession needs to overcome the
    current shortage, which is taking lives
    worldwide, and to meet the challenges of modern
    health care (The Center for Nursing Advocacy,
    2007)

3
Nursing Stereotypes
  • Nurses need to define the scope of their own
    profession Kalisch and Kalisch identify six
    images of nursing
  • 1. Angel of Mercy--Self-sacrificing, moral, noble
  • 2. Girl Friday--Subservient, physician handmaiden
  • 3. Heroine--Brave, dedicated
  • 4. Wife/Mother--Maternal, passive, domestic
  • 5. Sex Object--Sensual, romantic, promiscuous
  • 6. Careerist--Knowledgeable, intelligent,
    respected professional
  • 7. Bureaucratic--Does anything necessary,
    emphasis on structure
  • 8. Battle Ax bossy, scary, inflicts pain and
    humiliates into compliance
  • and another longstanding image that is not often
    acknowledge
  • 9. Technology Expert operates, problem solves
    machinery and equipment
  • teaches and convinces patients to comply with
    positioning, acceptance, etc.
  • 10. Perhaps the biggest Stereotype is Nurses are
    WOMEN.

4
Now Lets Take a Look at the Different Images of
Nursing Throughout the Decades.
5
Angel of Mercy
http//www.nursepostcard.com/nurse_1.jpg
6
Battle Axe Nurse
http//www.supergreetingcards.com/cgi-bin/page_1.c
gi?cid00829
7
Naughty Nurse
http//www.nursingadvocacy.org/faq/naughty_nurse.h
tml
8
Naughty Nurse
http//www.blink-182.org/pictures/albums/thumbs/en
ema_front.jpg http//www.nursingadvocacy.org/news/
2004nov/night_shift_nurse_150.gif http//www.nursi
ngadvocacy.org/news/2004nov/nurse_naughty_150.gif
9
Heroine Image
http//www.army.mil/cmh/art/Posters/WWI/Your_End.j
pg
10
Girl Friday
(Nursing Stereotypes, n.d.)
11
Maternal Image
http//www.rainfall.com/posters/images/WWI/3g09020
u.jpg
12
Homosexual Male Image
http//www.popentertainment.com/WillGrace.jpg
http//www.mvps.org/st-software/Movie_Collection/i
mages/2781f.jpg
13
What Influences Negative Stereotypes
Advertisements
Music Videos
Society
Movies
Internet
Television Programs
14
So Lets Make A Change
15
Unfreezing
  • Before any change can occur nurses themselves
    need to recognize and accept the fact that a
    change needs to be made.
  • When they have accepted that then they can begin
    to unfreeze the societies and medias
    stereotypes on nursing.

16
Making the Change
  • Nurses can use a variety of techniques to get rid
    of the negative stereotypes some of these
    techniques include
  • -Teaching
  • -Job Shadowing
  • -Nurses Advocating for Positive Image
  • -Parents
  • -Guest Speakers
  • -Focus Groups
  • -Union Involvements
  • -Monitoring Environmental Influences
  • -Involvement of Physicians and other Health Care
    Professionals
  • -Prevention
  • -Empowerment

17
(No Transcript)
18
References
  • Nursing Stereotypes Handout. (n.d.). Nursing
    Stereotypes. Retrieved on March 17, 2007
    from http//www.nursinginformatics.com/N4111/stere
    otypes.pdf
  • The Center for Nursing Advocacy. (2006). What's
    the big deal about "naughty
  • nurse" images in the media? I mean, no one
    believes nurses really
  • dress like that. Retrieved on March 17, 2007
    from http//www.nursingadvocacy.org/faq/naughty_n
    urse.html
  • The ZNA Postcard Gallery. (n.d.). Postcards of
    nursing a worldwide tribute. Retrieved on March
    17, 2007 from http//www.nursepostcard.com/galler
    y.html
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