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Journalism in the Web

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Title: Journalism in the Web


1
Journalism in the Web
  • Marja Heinonen
  • 2.9.-7.10.2008

2
  • ... to give the students an insight about the
    history, principles and practices of net
    journalism in Finland and abroad. It covers
    conceptual and technological histories, new
    features in journalism and discusses about the
    relationship between "old" and "new" media.

3
The players
4
The players
Sales Houses
Consumers
Media
Brands
Specialists
Media agency
Ad agency
initiators
shapers
transmitters
allowers
5
Broadcast
Hypergene.net
6
Intercast
Hypergene.net
7
The Person _at_ the center
LogicEmotion
8
(No Transcript)
9
The newcast
LogicEmotion
10
The New Media Ecosystem
Source Morgan Stanley October 2004 report
Update from the Digital World by Mary Meeker
et. al.
11
Long tail
Large audience mainstream
Small audience influentials
12
Tomorrow
13
Stages in Internet use
Becoming a lead contributor to an online
community (e.g., regular posts, moderator)
Creating your own TV channel
Creating your own IM / chat room avatar
Making posts to an online message board
Writing your own blog/newsletter
Setting up email forwarding group for joke
emails
Posting your profile on a community site
IM
Visiting an Internet chat room
Setting up personal news views/alerts
Building your own website
Signing up for email newsletter
Browsing dating / friends sites
Email
Uploading photos to album site
Regularly reading news online
Communication / Community
Sharing iTunes playlists
Using Google to research
Selling something on Ebay
Web surfing
Listening to Internet radio
Buying something on Ebay
Entertainment / Personal Expression
Information / Research / Everyday Tasks
Playing viral games that were emailed
Buying a book/CD from Amazon
Watching streaming video
Video chat/Webcams
Booking a flight online
Regularly shopping for groceries online
Visiting websites others have recommended
Internet banking
Joining an online RPG community (e.g., SimsOnline)
Downloading music
Joining an Internet payment service (e.g., Paypal)
Bookmarking your own library of favourite sites
Downloading games
Basic
Subscribing to online movie service
Experienced
Enthusiast
Source Isobar
14
Future of Media
Future Exploration Network
15
The landscape
16
Online penetration evolution
Source BIM 15
17
Coverage per age sex
Source BIM 15
18
Internet connections
Source ISPA 2005
19
European perspective 2010
Source JupiterResearch Broadband in Europe
20
Media consumption
Hours spent on each medium on an average week
Increase in time spent online 2004 vs. 2005 11
Source EIAA, Belgium results 2005
21
Media investments
Source IAB/CIM 2005
22
Belgium vs. USA media mix
Source IAB Future Media Report
23
A day in the life...
Base All Respondents in Belgium using each type
of media
Source EIAA, Belgium results 2005
24
Multi-tasking reality
When Mainly Watching TV
When Mainly Using the Internet
Base All Belgium internet users
Base All Belgium TV Viewers
Source EIAA, Belgium results 2005
25
Access usage on 12
Accessing the internet from
Source Cyberscan 11
26
Europe Online vs. Offline
(in billions)
Percentage of Total Ad Spending
Total Online Ad Spending
Source JupiterResearch Internet Advertising
Model, 8/05 (Western Europe only)
27
European online ad market
(in millions)
Compound Annual Growth Rate, 2005 to 2010
Total Online Ad Spending in 2010
Source JupiterResearch Internet Advertising
Model, 8/05 (Western Europe only)
28
(No Transcript)
29
Convergence
LähdeIC World/Siemens
30
Divergence
Contents
Situation
Tool
31
Storytelling or Presentation Convergence
  • New ways of telling the story are emerging
  • Use more than just audio, video or text
  • Readers/Viewers can participate
  • Unlimited space to tell the story
  • Non-linear structure

32
Read-only vs. Read-write
33
Trends in Online Journalism
34
Online Journalism
  • One of the biggest growth opportunities is online
    journalism
  • Web Editors often make more money than their
    print editor counterparts
  • Expectations include writing AND technical skills

35
Recent Survey Results
  • Highest valued Editing and Copyediting Skills
    among New Media Content Producers
  • News judgment
  • Grammar and style
  • Headline writing for the Web
  • Story combining/shortening

36
Recent Survey Results
  • Highest valued Content Editing Skills among New
    Media Content Producers
  • Photo editing
  • Reporting and writing original stories
  • Alternative story forms (polls, quizzes, etc.)
  • Audio production
  • Video production

37
Recent Survey Results
  • Highest valued attitude and intangible skills
    in New Media Content Producers
  • Multitasking ability
  • Attention to detail
  • Communication skills
  • Ability to work under time pressure

38
Reading Habits
  • Reading online is typically 25 slower than print
  • Some tricks to keep a reader interested
  • Layout with bullet points and bold subheads
  • Break longer stories into chunks
  • Include multimedia elements
  • Polls
  • Slideshows
  • Audio/Video

39
Web Journalism
  • What works online?
  • Breaking news
  • Links to credible sources
  • Instant archives
  • Interactivity
  • Multimedia

40
Example
  • Being A Black Man in The Washington Post

41
Backpack Journalism
  • Online journalists need to know how to write,
    shoot and record
  • They also have technology skills for
    posting/uploading stories online
  • Backpack Journalism All the tools for
    reporting fit in your backpack
  • Self-contained reporter from story creation to
    distribution

42
Backpack Journalist
  • Employers want to hire someone that can do it all
  • Write an accurate story fast
  • Use new media tools to tell the story

43
Journalists Moving Online
  • Some established journalists are moving online to
    have more control over their reporting
  • Example
  • CNNs Daryn Kagan
  • Walter Cronkite blog

44
Welcome to Web 2.0
45
Journalism 2.0The future of news
46
Citizen Journalism/ Citizens Media Dan Gillmor
- former San Jose Mercury News The former
audience
47
(No Transcript)
48
1990s Web 1.0
49
Washington Post goes 2.0
50
Text
51
(No Transcript)
52
(No Transcript)
53
New York Times website
54
Feeds from NYT
55
NYT feed in Google Reader
56
Citizen Journalism
57
Web 2.0
  • Content power shift to the masses rather than the
    mass media
  • Mass media is de-massed
  • Its all about YOU

58
Web 2.0 Journalism
  • Architecture of participation
  • User-generated content
  • Blogs
  • Wikis
  • Crowdsourcing
  • Social networking sites

59
Blogging Is it Journalism?
  • Most bloggers do not think of what they do as
    journalism.
  • 34 of bloggers consider their blog a form of
    journalism, and 65 of bloggers do not.

SOURCE PEW INSTITUTE 2006 SURVEY
60
Blogging Is It Journalism?
  • Most have not trained to be journalists
  • 57 of bloggers include links to original sources
    either sometimes or often.
  • 56 of bloggers spend extra time trying to verify
    facts they want to include in a post either
    sometimes or often.

SOURCE PEW INSTITUTE 2006 SURVEY
61
CONCEPTS USERS TECHNOLOGY MEDIA FEATURES
62
THANK YOU! marja.heinonen_at_ilonaconsulting.com
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