Homes Overseas Magazine

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Homes Overseas Magazine

• Background
• Over the last 15 years, the UK has seen a huge
  rise in demand for holiday and investment
  property
  
• Along with increased wealth, driving forces
  behind the demand include the rise of low-cost
  airlines and a greater understanding of overseas
  investment potential
• In 2003, over 190,000 Britons emigrated.
  Furthermore, a recent independent survey
  estimated that six million Britons are expected
  to retire or be working abroad by the year 2020
• Media interest in this market has reached
  unprecedented levels, with many national
  newspapers now producing regular sections
  dedicated to overseas property

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Homes Overseas Magazine

• Background (cont.)
• In 1997, having seen a rapidly increasing demand
  for independent overseas property information
  from the British public, Blendon Communications
  re-launched Homes Overseas a title originally
  established in 1965.
• 1997 also saw the first Homes Overseas Magazine
  property exhibition, allowing overseas property
  agents and developers to meet the British public
  under one roof
• Homes Overseas offers a keen insight into where,
  what and how to buy. Each month, editorial
  features tackle the key issues as they emerge,
  while the magazines 30 dedicated exhibitions,
  and prestigious annual awards contribute to the
  growth and credibility of the industry

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Reason for Buying Property Abroad
Research conducted by external agency at, and on
behalf of, Homes Overseas Exhibitions in
September 2004 at Earls Court London, SECC
Glasgow and the NEC Birmingham. Total of 1024
respondents
4
Country of Purchase
Research conducted by external agency at, and on
behalf of, Homes Overseas Exhibitions in
September 2004 at Earls Court London, SECC
Glasgow and the NEC Birmingham. Total of 1024
respondents
5
Type of property
Research conducted by external agency at, and on
behalf of, Homes Overseas Exhibitions in
September 2004 at Earls Court London, SECC
Glasgow and the NEC Birmingham. Total of 1024
respondents
6
Maximum Price
Research conducted by external agency at, and on
behalf of, Homes Overseas Exhibitions in
September 2004 at Earls Court London, SECC
Glasgow and the NEC Birmingham. Total of 1024
respondents
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Financing your property
Research conducted by external agency at, and on
behalf of, Homes Overseas Exhibitions in
September 2004 at Earls Court London, SECC
Glasgow and the NEC Birmingham. Total of 1024
respondents
8
Financing your property cont
Research conducted by external agency at, and on
behalf of, Homes Overseas Exhibitions in
September 2004 at Earls Court London, SECC
Glasgow and the NEC Birmingham. Total of 1024
respondents
9
What age of property
Research conducted by external agency at, and on
behalf of, Homes Overseas Exhibitions in
September 2004 at Earls Court London, SECC
Glasgow and the NEC Birmingham. Total of 1024
respondents
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Homes Overseas Magazine

• Commercial Partners
• Over the last 10 years we have had the good
  fortune to work with many UK based corporate
  companies with an interest in the overseas
  property market
• Previously sponsored by the The Sunday Times for
  9 years, we are now with The Telegraph
  -sponsoring many elements of our activity and
  knowledge sharing for mutual benefit

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Homes Overseas Magazine

• Commercial Partners
• We are also particularly active with financial,
  healthcare, legal, travel, airline
  international removals companies. Working
  together to provide a professional service to our
  clients
• We very much regard our client base of
  advertisers and exhibitors as partners too. We
  are in regular contact with over 400 companies,
  listening to their marketing needs. Backed by our
  own research programmes, we are constantly
  leading and shaping the market