Social entrepreneurship as a tool to social innovation and combating roots and consequences of addic

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Social entrepreneurship as a tool to social
innovation and combating roots and consequences
of addiction

• Dicussion points for WS prepared by
• Zdenka Kovac,M.Sc.
• Senior Lecturer GEA College of Entrepreneurship
• CLUB HEALTH INTERNATIONAL CONFERENCE
• Piran, 21st September 2006

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• Shortly about GEA College
• First private based,
• under public concession, educational Institute on
  entrepreneurship in CEI

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• GEA College Mission
• To assist development of creative and
  entrepreneurial spirit among individuals, groups,
  communities and to develop competencies for
  successfull enterprising!
• To assist development of entrepreneurial culture
  in all its aspects! Culture which to constantly
  innovate to solve different problems in its
  social and economic development!

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• How this is linked to problem of growing
  addiction culture?

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• Lets try to think not about external indicators
  or consequences of the problem, lets try to look
  for reasons (roots) of the problem!
• Which common features of different groups of
  addicted and environments where they are living
  one could identify?

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Some sources of addiction

• Here some
• Social environment
• Alienated culture
• Lack of trust
• Destroyed or too one-sided values and principles
• Different types of violence in primary family
• To rigid school system
• Lack of positive challenges for youth

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Some sources of addiction

• Personal
• Lack of values
• Lack of self-esteem
• Lack of feeling of acceptance
• Lack of self-confidence
• Lack of motivation
• Lack of positive challenges

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Have been so far real reasons for addiction
tackled enough?

• In order to cure real roots of addiction
  oriented society and individuals therefore to our
  opinion, not only classic treatments are enough,
  but there is an emergency need for social
  innovation!

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Cross-science and multilevel cross-sectoral
cooperation needed in looking for significant
social-economic improvements!

• On community level to
• Building culture of partnership, human
  solidarity, inter-dependence and trust
• Building the understanding of inter-dependency of
  economic and social aspects for long term
  sustainable development of society
• For individuals to ensure
• Access to permanent building skills and
  knowledge for all and in particular for people
  with different abilities,
• Access to assistance in personal development, and
  improving self-esteem, self-respect and
  self-reliance
• Assistance in improving workmanship,
• Assistance in building sustainable community and
  feeling of acceptance
• Assistance in building economically sustainable
  enterprises with specific social focus

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WE ARE TALKING ABOUT A NEED FOR SOCIAL
ENTREPRENEURSHIP AS HEALING CONCEPT !

• Globally looking there are numerous good
  practices which confirm the statement i.e.
  Social cooperatives, Healing communities
• There are even more numerous self-reliable
  communities.. like AA and similar, which
  undertaken first step, but would need further
  steps to enable participants to grow further,
  to combine personal development, community
  development, with skills development and ability
  to create economic activities ( profit or non for
  profit based), which only could in reality ensure
  new sustainable solutions to growing problems!
• THIS COULD BE DONE ONLY IF TARGETED GROUPS ARE
  ENABLED TO BECOME CO-CREATORS OF NEW SLUTIONS AND
  IF NEW SKILLS AND KNOWLEDGE DEVELOPED!

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• Why specific research and education needed?

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Bridging the science gap developing socionomy

• To overcome gaps of so far too parallel-rather
  closed sciences, such as economy, sociology,
  psychology and health!
• Through integration to search for more holistic,
  more innovative solutions to the growing problems!

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New Education to stimulate Social
Entrepreneurship and creating new sustainable
opportunities for addicted

• To look for new combinations of curricula to
  overcome the gap
• To train trainers and educators integrators,
  which to understand holistic nature of social
  entrepreneurship
• To increase awareness and improve specific
  missing skills and competences of all actors
  needed to be integrated into social innovation
• To build advocacy skills to positively
  influence Policy makers
• To develop new organizational forms- combination
  of work and training, which to better integrate
  various target groups with different abilities
  and needs

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New type of trainers and educators

• To bring new added value in education new type of
  Lecturers needed
• They MUST COME from professionals with
  backgrounds ,

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To stimulate social innovation

• Educators to transfer specific knowledge to
  external stakeholders -the driving engines of the
  Social Innovation,
• Educators to transfer specific missing
  knowledge, tools and techniques to existing
  social service providers who have the role to
  adapt and apply to generate better high social
  impact services/income with lower waste of
  resources and more sustainable results

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To improve specific skills and competences

• Social Entrepreneurship applies and adapt
  tools and techniques of modern entrepreneurial
  and management sciences in provision of social
  services and generating social enterprises
• If to respond to real needs of customers
  (targeted groups) - they should become market
  based (reflected innovative responds to real
  customer needs), they should apply all
  entrepreneurial and management tools to ensure
  efficiency and efficacy
• the social side refers to the way of
  delivering of services and the redistribution of
  the ethic profit and not to lower efficacy and
  efficiency in generating of the delivering
  process
• managerial racio to be improved with the hart
  and social orientatition, not the opposite,
  like practice many times so far..

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To advocate Policy makers

• The research which a part of social impacts
  will take into account long-term economic
  impacts, research which social service costs
  will present as social investments to
  successfully advocate policy makers
• the disseminations of long term positive
  economic and social impacts, positive impacts on
  welfare and State Budget problems by applying
  social innovations in terms of new tools and
  techniques and organizations, given by Social
  Entrepreneurship Concept is needed
• the policy makers to become active partners of
  social entrepreneurs in the process of boosting
  up Social Entrepreneurship and thus supporting
  the Social Change

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To educate and skill-up next generations

• When system is implemented, the new generations,
  the ones at higher risk of drug and alchol abuse,
  but usually most sensitive to social related
  issues, will be additionally educated and
  trained, as next grounds for future development
  of Social Entrepreneurship as a way out of
  growing problem
• It is impressive how high interest for new
  topic expressed by young generations which
  through school systems introduced with new
  concepts
• Italy and some other countries with the amazing
  growth of such type of activities and young
  people involved through so called small Social
  Cooperatives is one of the good examples which
  in the future with a broaden international
  cooperation could be spread as a new healing
  tool to many problems linked to addiction

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To spread the spirit and competences

• .as young generations tend to imitate themselves
  more then adults, those seeds would grow
  faster if already succefull groups would be
  stimulated to spread ideas and competences to
  other environments
• This is one of the idea behind creating EU
  Leonardo initiative leaded by GEA College and
  with eminent partners such as CID-University of
  Bologna, Liverpool John Moores University (UK)
  and Lod University (Poland)

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Social innovation through new networking among
classic profit based enterprises and social
enterprises

• When stimulated, the socio-economic system
  develops new organizational forms to increase
  efficiency and efficacy by networking and
  synergy
• the Gruppo Cooperativo Paritetico (ITA) (or
  Social Holding), is the most advanced example
  of formalized social organizational form where
  social enterprises, cooperatives, commercial
  enterprises and public/private institutions
  related to different abilities groups, are part
  of the same Social Holding,
• even if different legislations, profits o non
  profit generation and redistribution, labour
  legislation and so forth live together, but all
  member oriented to transfer high social impact
• THE BEST EXAMPLE OF HOW NEW EU STANDARDS
  CORPORATE SOCIAL RESPONSIBILITY COULD BECOME
  REALITY!!

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• What is the difference between education on
• Entrepreneurship
• and on
• Social Entrepreneurship?

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Which differences?

• Purposes, not tools and techniques
• 
  Those are similar
• Benefits, not efficiency and efficacy
• Those are similar
• Stakeholders, not skills and competences
• 
  Those are similar
• Methodology, not topics and approaches
• 
  Those are similar

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Where are the differences?

• Purposes to transfer modern knowledge, tools
  and techniques, to fill the social and human gap
  generated by modern economies thus not
  neglecting economic laws
• to ensure long term sustainability by putting
  the Human at the Centre of the System, not the
  high Capital-gains
• to ensure corporate social responsibility and
  thus create wellbeing society for a difference
  welfare state

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• Benefits to increase quality and quantity of
  opportunities for competence bulding and work
  for people with different abilities, not
  neglecting basic market economy principles,
  efficiency and efficacy in social enterprising.

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• Developing Stakeholders instead Shareholders
  communities all the People, all the Civil
  Society, because everyone is affected directly or
  indirectly by the social-economic environments
  discrepancies and everyone can sooner or later
  became part of disadvantaged group, pushed at
  the edges of mainstream

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• Methodology strongly focused on combining cold
  tools and techniques to improve efficiency and
  efficacy with warm human values, environmental
  care and human rights personal development
  growth, social capital growth, etc.
• to adapt those tools and techniques to specific
  Country/Region/Ethnic Group characteristics
  (social structure, economic structure,
  environment, demographic structure, geography.)

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• THANKS FOR YOUR ATTENTION AND I HOPE THAT ABOVE
  STATEMENT CHALLENGED YOUR CREATIVE POTENTIAL
  ENOUGH TO STIMULATE FURTHER ACTIVE DISCUISSION!