Virtual ERaceing through Digital Discoveries: Using New Media for Liberating Education

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Virtual E-Race-ingthrough Digital
DiscoveriesUsing New Mediafor Liberating
Education

• Melda Yildiz
• February 22, 2006
• Part III
• sponsored by the WPU Race Gender Project

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Main Questions

• Who produces it? Originator, creator, or author
• Who are the stories intended for? Target Audience
• What is missing?
• Whose point of view is being presented?

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Circle of Life
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Mickey Mouse Monopoly

• http//www.mediaed.org/videos/CommercialismPolitic
  sAndMedia/MickeyMouseMonopoly

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Yeh- Shen A Cinderella Story From China
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Construction of Meaning
Sign
Context/ place
Time/ era
Meaning Construction
Experience
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The factors that create meaning

• The meaning of signs or representations is
  dependent on social, cultural, and historical
  contexts
• Time/ era you live in
• Context/ place it occurs
• Previous personal and cultural experience
• The physical appearance

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• The discipline studying everything which can be
  used in order to lie, . Semiotics is concerned
  with everything that can be taken as a sign. A
  sign is everything which can be taken as
  significantly substituting for something else.
  Umberto Eco

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Statistics

• In political Washington, Statistics are weapons
  of war. Thats why they get manipulated,
  massaged, and twisted until any connection to
  reality is strictly coincidental.
• Peter Carlson

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• CNN.com posted misleading graph showing poll
  results on Schiavo case
• http//mediamatters.org/items/200503220005

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The Truth but not the Whole Truth
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The V Sign
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V for Victory
Winston Churchill gives the victory sign at a
political rally, Liverpool, 1951
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The "V" for victory that Winston Churchill used
(with the palm facing outward, same as the
American sign for "peace"), when the palm is
reversed, it means something else... If a person
used two fingers to order two beers in a British
pub.. it has insulting connotations
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the two fingers in a 1st grade math class may
refer to the number "two"
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OK (okay) vs. 0K (zero kilobyte)
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This sign might mean

• "OK" in the United States
• "money" in Japan
• "sex" in Mexico
• "homosexual" in Ethiopia
• an obscenity in Brazil
• Zero in Southern France

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James Mangan, 1981Learning through pictures
Yogi Bear
Tsimshian Bear
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Marguerite de Valois Queen Margot1553-1615
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Advantages of semiotics

• Allows us to break down a message into its
  component parts and examine them separately and
  in relationship to one another.
• Allows us to look for patterns across different
  forms of communication.
• Helps us understand how our cultural and social
  conventions relate to the communication we create
  and consume.
• Helps us get beyond the obvious, which may not
  be all that obvious after all.

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commutation

• Pronunciation (kom"yu-tA'shun),
• 1. the act of substituting one thing for another
  substitution exchange. 2. the substitution of
  one kind of payment for another. 3. Also called
  commuta'tion test". Ling.the technique, esp. in
  phonological analysis, of substituting one
  linguistic item for another while keeping the
  surrounding elements constant, used as a means of
  determining the constituent units in a sequence
  and their contrasts with other units.

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Corporate Flag
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L.A. Times Photographer Fired Over Altered Image

• http//www.poynter.org/resource/28082/asdf.swf
• http//www.poynter.org/content/content_view.asp?id
  28082sid29

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http//www.ncrel.org/
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• Learn about computers
• Learn from computers
• Learn with computers
• Create with new media and technologies

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• Video (TV) is helping or hurting education?
• Can school video production efforts compete with
  commercial endeavors?
• Are teachers using video effectively?
• Can students learn anything from planning or
  producing their own videos? (Valmont 1995, p.1)

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In schools, Media (video) production is
considered to be time consuming

• Reasons not to have production in the curriculum.
  Lack of
• equipment
• technical knowledge to be able to use the
  equipment
• support department
• interest
• time allocated in the curriculum

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Production is crucial because

• Students need variety ways to present their
  ideas.
• Different learning styles demands different ways
  to present a project besides essays. (Gardner,
  1993)
• Teaches Media Literacy skills
• Gives students different perspectives and point
  of view to look at the world/ surroundings-
  Multiculturalism

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Bloom's Taxonomy and Critical Thinking The goal
is to go beyond Knowledge/ Comprehension
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"I learned how to deconstruct commercials, how to
use the camera equipment, and how to create a
public service announcement. Most importantly, I
experienced that every message can be interpreted
differently. Depending on the era, personal
experience, each sign makes different meaning to
different people. Prior to taking this course, I
simply watched a commercial at face value. I
never really looked at the details or asked
myself what target audience the advertising
company was aiming for. Since class, I have been
a commercial-analyzing junkie. I look at the
color scheme, the logo, the endorser (if there is
one), choice of music, and the intended target
audience.
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• I am happy to have met you, because you have
  given me much more to think about than just the
  content of this class.
• More than learning video production, this
  course gave me the chance to reflect on my own
  viewing habits and I learned something about
  myself.

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• A democratic civilization will save itself only
  if it makes the language of the image into a
  stimulus for critical reflection, not an
  invitation to hypnosis.
• Umberto Eco (l979)

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Teachers Role

• Education must begin with the solution of the
  teacher-student contradiction, by reconciling the
  poles of the contradiction so that both are
  simultaneously teachers and students.
• Paulo Freire

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• Media Production is an essential component in
  education
• Teachers education needs to include media
  production techniques and pedagogy
• Media Literacy skills are important component for
  multicultural education