PRESENTATION TITLE PRESENTATION TITLE PRESENTATION TITLE

1
18th Annual Susan G. Komen for the Cure Detroit
Race for the Cure May 30, 2009
Our Promise To save lives and end breast cancer
forever by empowering people, ensuring quality
care for all and energizing science to find the
cures. Our Vision a world without breast cancer
TIMES ARE TOUGH. SO IS BREAST CANCER.
Komen Detroit Race for the Cure
2

• Welcome
• Introductions

3
Looking back

• 2008 Race Video

4
How Race Funds are Used

• 25 net income supports the Komen for the Cure
  Award and Research Grant Programs, which fund
  groundbreaking breast cancer research,
  meritorious awards and educational and scientific
  conferences around the world.
• 376,648 300K
• 75 net income funds local breast cancer
  screening treatment and education projects.
• 1.58 million

5
Economic Impact

• Cancer research funded by Komen is estimated to
  save an estimated 4,555 persons in 2007
• Resulting in 296 million added to the US economy
  through the efforts of life saving research
  (65K/year/productive adult)

6
Economic Impact
7
Times are tough. So is breast cancer.
We are fortunate to work for an organization that
saves lives, yet we have so much work to do.
There is not a day that goes by that we should
not all feel truly inspired to go to work for the
millions of survivors and activists who are
counting on us to find and deliver the cures.
Susan G. Komen for the Cure Leadership
8

• 2.3 Million Raised!

9

• Friends for the Cure

• Team Fundraising
• Online Fundraising

10
Friends for the Cure Fundraising

• The single largest
• revenue-generating category accounting for over
  ???
• of the total revenue

11
Why are teams important to Friends for the Cure
?
12
In 2008 the Komen Detroit Race for the Cure
team members raised
Friends for the Cure

• 853,318
• 33 vs. 2007
• Thats 78 of our total fundraising dollars

13
Team Captains You have the power!Set a team
goal!
14
Online Fundraising

• Every registered walker/runner receives an online
  personal donation page.
• Team Captains use YOUR personal page not the
  team page when asking for funds.
• Emailed to you after YOUR registration.
• Donate to your page AFTER you register.

15
Creative Fundraising

• Example
• To Your Health Wine Cheese Party
• Monday, March 2 at 700 p.m.
• Variations Salon
• 23520 Michigan Avenue
• Dearborn
•  
•    www.variations-salon.com

16
Team Newsletter Example from Glow Team Glow!
17
Sponsorship
18
The Katie Clark Story
The walk gave me strength and confirmed that I
fought this and I am going to survive.
19

Breakout Sessions 730 830 p.m.
Komen Detroit Race for the Cure
20

Breakout Session 1
Komen Detroit Race for the Cure
21

• Our Promise

To save lives and end breast cancer forever by
empowering people, ensuring quality care for all
and energizing science to find the cures.
22

• Komen Global Impact

• Susan G. Komen for the Cure is the Global Leader
  in
• Life-Saving Research
• Awareness and Education
• Addressing Disparities
• Advocacy
• Economic Impact

23
15.4 Million since 1992!
24

• Breast Cancer Statistics and Talking Points

25
Team Captain Resources

• Race Web site www.karmanos.org/detroitraceforthec
  ure
• Team Captains Kit
• Team Committee
• Sandy Jessop and Jan Tebelman, Team Co-Chairs
• Bob and Chris Fontichiaro, Vicky Galper and Helen
  Townes

26
Deadlines

• Online Registration Tuesday, May 12 at 600
  p.m.
• Manual/Offline Registration Friday, May 1 at
  600 p.m.
• Team T-Shirt Competition Thursday, May 28
• Friends for the Cure - July 1

27
Important Dates

• Early Bird Packet Packup and Pickup Saturday,
  May 16
• Team Packet Pickup
• Friday, May 22, 1000 a.m. 800 p.m.
• Saturday, May 23, 1000 a.m. 300 p.m.

28
Team T-Shirt Competition

• New Balance Favorite Design An independent
  group from New Balance will pick their favorite
  design. The winners receive -
• First Place - 400 in New Balance Gift
  Certificates
• Runner Up - 200 in New Balance Gift Certificates
• The Publics Choice - Thousands will vote for
  their favorite t-shirt by dropping dollars in a
  voting bin. The team with the largest amount of
  votes (dollars) wins -
• First Place - 400 in New Balance Gift
  Certificates
• Runner Up - 200 in New Balance Gift Certificates
• New Balance Favorite Design and Publics Choice
  winners will be announced at the Closing
  Ceremony.

29
Team Awards

• Ford Largest Team Awards
• Detroit Shock Pretty in Pink Award
• Detroit Tigers Wives Rookie of the Year Award
• Visions Spa Salon Spirit Award
• Panera Bread Grow Getters Award
• Co-Survivor Award

30
Team Fundraising Awards

• New Balance Team Challenge Awards-
• Two main team awards continue
• Top Fundraising Team Dollars
• Top Fundraising Team Participation

31
New Balance Team Fundraising Awards

• The FIVE top fundraising teams by category will
  each receive New Balance Lace up for the Cure
  merchandise gift certificates.
• Category 1 10 to 25 members 500 Gift
  Certificate
• Category 2 26 to 50 members 750 Gift
  Certificate
• Category 3 51 to 100 members 1000 Gift
  Certificate
• Category 4 101 to 300 members 1200 Gift
  Certificate
• Category 5 300 1500 Gift Certificate

32
Online Registration
www.karmanos.org/detroitraceforthecure
33
Team Fundraising by the Numbers
34
In 2008 the Komen Detroit Race for the Cure team
members raised
Friends for the Cure

• 853,318
• 33 vs. 2007
• Thats 78 of our total fundraising dollars

35
In 2008, the Komen Detroit Race for the Cure had

• 15,765 team members registered on teams (crowd
  estimate 30K) --
• Thats 61 of our
• participants on teams!

36
In 2008 the Komen Detroit Race for the Cure had

• 2335 team members raising funds
• 6 vs. 2007
• Thats 14.8 of our
• team members raising funds!
• -.5 vs. 2007

37
Even with all of our gains we still have

• 28 of our teams not raising any funds.
• 85 of team members not raising any funds

38
Offline Donation Tools

• Friends for the Cure donation form to every
  walker/runner in Race packets.
• Step-by-step instructions on how to fundraise
  online in every Race packet and captain kit.
• Printable donation forms and cash receipts
  available online.
• Offline donations will be added to online totals
  as they are received at the Race office.
• Matching funds list online.

39
Race Website ScrollingMonitor your team results.
. .

• Real-time team online fundraising totals.
• Real-time individual online fundraising totals.
• Online and offline donations will be captured.

40
Individual IncentivesRemain!

• All team members who raise funds
• Earn individual incentives and awards
• And, help the team qualify for team awards

41
Individual Fundraising Incentives

• Raise 350 Receive the 12th edition Komen
  Detroit Friends for the Cure hat.
• Raise 500 Receive a 50 New Balance Lace up for
  the Cure gift certificate. (additional 50 for
  every 500 up to 2,500)
• Raise 1,000 Invitation to the exclusive
  post-race celebration.
• Raise 3,000 Membership in the exclusive Friends
  for the Cure Platinum Club.

42
Individual Fundraising Awards

• 1st Place Top fundraiser (min. 5,000) earns one
  American Airlines ticket to any destination in
  contiguous U.S. 1st place plaque.
• 2nd Place Gift Basket. 2nd place plaque.
• 3rd Place Gift Basket. 3rd place plaque.

43
The most IMPORTANT fundraising idea of all

• ASK!
• If everyone just asks
• Well have
• More people raising More funds for the Cure

44

Questions?
Komen Detroit Race for the Cure
45

Breakout Session 2
Komen Detroit Race for the Cure
46

• Our Promise

To save lives and end breast cancer forever by
empowering people, ensuring quality care for all
and energizing science to find the cures.
47
15.4 Million since 1992!
48

• Whats New?

• Suspension of Expo
• Team minimum lowered to 10
• Team Committee members Bob and Chris
  Fontichiaro, Vicky Galper and Helen Townes

49
Deadlines

• Online Registration Tuesday, May 12 at 600
  p.m.
• Manual/Offline Registration Friday, May 1 at
  600 p.m.
• Team T-Shirt Competition Thursday, May 28
• Friends for the Cure - July 1

50
Important Dates

• Early Bird Packet Packup and Pickup Saturday,
  May 16
• Team Packet Pickup
• Friday, May 22, 1000 a.m. 800 p.m.
• Saturday, May 23, 1000 a.m. 300 p.m.

51
Team Awards

• Ford Largest Team Awards
• Detroit Shock Pretty in Pink Award
• Detroit Tigers Wives Rookie of the Year Award
• Visions Spa Salon "Spirit Award
• Panera Bread Grow Getters Award
• Co-Survivor Award

52
Team T-Shirt Competition

• New Balance Favorite Design An independent
  group from New Balance will pick their favorite
  design. The winners receive -
• First Place - 400 in New Balance Gift
  Certificates
• Runner Up - 200 in New Balance Gift Certificates
• The Publics Choice - Thousands will vote for
  their favorite t-shirt by dropping dollars in a
  voting bin. The team with the largest amount of
  votes (dollars) wins -
• First Place - 400 in New Balance Gift
  Certificates
• Runner Up - 200 in New Balance Gift Certificates
• New Balance Favorite Design and Publics Choice
  winners will be announced at the Closing
  Ceremony.

53
Online Registration
www.karmanos.org/detroitraceforthecure
54
Help for your Teammates!Step by step
instructions on the website under Teams
www.karmanos.org/detroitraceforthecure
55
Registration from your team site can lead to
problems
Register for this Event  Join This Fundraising
Team!  Invite Others To Contribute   View
Team Fundraising Pages   Hope for the Flowers
Fundraising Page. Make a Contribution
.25.00 50.00 100.00 150.00 250.00
500.00 1,000.00 Other Total Donations 0
Never select this
Sample Team Page
56
Team Fundraising by the Numbers
57
In 2008, the Komen Detroit Race for the Cure had

• 15,765 team members registered on teams (crowd
  estimate 30K) --
• Thats 61 of our
• participants on teams!

58
In 2008 the Komen Detroit Race for the Cure had

• 2335 team members raising funds
• 6 vs. 2007
• Thats 14.8 of our
• team members raising funds!

59
Even with all of our gains we still have

• 28 of our teams not raising any funds.
• 85 of team members not raising any funds

60
Online Fundraising

• Every registered walker/runner receives an online
  personal donation page.
• Team Captains use YOUR personal page not the
  team page when asking for funds.
• Emailed to you after YOUR registration.
• Donate to your page AFTER you register.

61
Offline Donation Tools

• Friends for the Cure donation form to every
  walker/runner in Race packets.
• Step-by-step instructions on how to fundraise
  online in every Race packet and captain kit.
• Printable donation forms and cash receipts
  available online.
• Offline donations will be added to online totals
  as they are received at the Race office.
• Matching funds list online.

62
Race Website ScrollingMonitor your team results.
. .

• Real-time team online fundraising totals.
• Real-time individual online fundraising totals.
• Online and offline donations will be captured.

63
Team Fundraising Awards

• New Balance Team Challenge Awards-
• Two main team awards continue
• Top Fundraising Team Dollars
• Top Fundraising Team Participation

64
New Balance Team Fundraising Awards

• The FIVE top fundraising teams by category will
  each receive New Balance Lace up for the Cure
  merchandise gift certificates.
• Category 1 10 to 25 members 500 Gift
  Certificate
• Category 2 26 to 50 members 750 Gift
  Certificate
• Category 3 51 to 100 members 1000 Gift
  Certificate
• Category 4 101 to 300 members 1200 Gift
  Certificate
• Category 5 300 1500 Gift Certificate

65
Individual IncentivesRemain!

• All team members who raise funds
• Earn individual incentives and awards
• And, help the team qualify for team awards

66
Individual Fundraising Incentives

• Raise 350 Receive the 12th edition Komen
  Detroit Friends for the Cure hat.
• Raise 500 Receive a 50 New Balance Lace up for
  the Cure gift certificate. (additional 50 for
  every 500 up to 2,500)
• Raise 1,000 Invitation to the exclusive
  post-race celebration.
• Raise 3,000 Membership in the exclusive Friends
  for the Cure Platinum Club.

67
Individual Fundraising Awards

• 1st Place Top fundraiser (min. 5,000) earns one
  American Airlines ticket to any destination in
  contiguous U.S. 1st place plaque.
• 2nd Place Gift. 2nd place plaque.
• 3rd Place Gift Basket. 3rd place plaque.

68
The most IMPORTANT fundraising idea of all

• ASK!
• If everyone just asks
• Well have
• More people raising More funds for the Cure

69

Questions?
Komen Detroit Race for the Cure