Introduction to Social software and Web 2.0 platforms to leverage and share knowledge

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Introduction to Social software and Web 2.0
platforms to leverage and share knowledge

• Roxanne Hiltz Cathy Dwyer
• NJIT Pace University
  Newark, NJ New York, NY

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Todays planned schedule

• Session 1 9 am - 1015 am
• Welcome and Brief tutorial and demo of major
  socialware applications(Roxanne Hiltz Cathy
  Dwyer) 45 mins
• Introduction to "back channel" technologies use
  during rest of tutorial.(Todd Richmond)   10
  mins
• 30- 45 second introductions- (name,
  organization, 1 sentence on main research
  interests related to social software- to
  facilitate networking).
• Coffee Break 1015 am 1045 am

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Session 2 1045- noon

• Tools Folksonomies, syndication, etc. (Chris
  Lott, 20 mins)
• Web based social networking systems for the
  general public (e.g., MySpace, Facebook, etc) 
  (Cathy Dwyer)  (30 mins)  
• Interactive activity
• Lunch break, noon- 1 pm ("on your own" but let's
  make plans for those who want to eat together?)

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Session 3 1 pm- 215 pm

• SocialWare in Education "Enhancing the Claremont
  Conversation in the 21st Century"   (Lorne
  Olfman) (30 minutes) 
• Geotemporal aware, mobile networking systems The
  example of SmartCampus (Roxanne Hiltz) (30 mins) 
    
• Case study or interactive activity- 15 mins
• Coffee break 215- 245

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Session 4 245 pm - 4 pm

• Commmunity building around information and
  documents with wikis, blogs, social annotation
  tools like Diigo, etc. (Chris Lott, 25 mins)
• Backchannel systems   A debriefing, Todd
  Richmond ( 20 mins)
• General discussion of future scenarios and
  implications of SocialWare (Lorne, moderator) (20
  mins)
• END at 4 pm

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This Introduction will

• Define social software
• Overview some of the main examples/ systems now
  in use, and the kinds of social issues they raise
• Review todays planned agenda

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What is Social Software? (SocialWare)

• Social software enables people to rendezvous,
  connect or collaborate through computer-mediated
  communication and to form online communities.
• (From Wikipedia, December 2006)

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Social software definition, cont.

• Broadly conceived, this term could encompass
  older media such as mailing lists, computer
  conferencing, Group Support Systems, and Usenet,
  but some would restrict its meaning to more
  recent software genres such as blogs and wikis
  and social networking sites.
• We will focus today on the newer applications,
  sometimes referred to as Web 2.0 and Web 3.0

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Social Software definition

• Common to most definitions is the observation
  that some types of software seem to facilitate
  "bottom-up" community development, in which
  membership is voluntary, reputations are earned
  by winning the trust of other members, and the
  community's mission and governance are defined by
  the communities' members themselves

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Social Software definition

• Also social software systems create persistent
  links between users, and through these persistent
  links, a community is formed. The control of
  these links - who is linked, and who isn't - is
  in the hands of the user.
• Thus, these links are asymmetrical - you might
  link to me, but I might not link to you. Also,
  these links are functional, not decorative - you
  can choose not to receive any content from people
  you are not connected to, for example.

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Some key components

• Support for conversational interaction between
  individuals or groups

Discussion forum from LiveJournal community for
the Big Island
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Content sharing

• Sharing information, artifacts (e.g., pictures
  or videos)
• Media content triggers connections
• Tagging of videos, posting of comments
• Connecting with other fans

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Caption of the week contest from Squizzle
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Social Networks

• Support for social networks to explicitly
  create and manage a digital expression of
  people's personal relationships, and to help
  them build new relationships.

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(key components)

• Support for social feedback which allows a
  group to rate the contributions of others,
  perhaps implicitly, leading to the creation of
  digital reputation.

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Social Software Examples

• Social networking MySpace, Facebook, CyWorld

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Other Examples

• Self expression and blogging LiveJournal
• Content sharing
• Music Pandora, Yahoo Radio, iTunes
• Video YouTube, Squizzle, Break
• Recommendations and ratings eBay, Amazon,
  Netflix, Tribe
• Mobile social software Dodgeball

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Youtube is a hit
From www.alexa.com
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iTunes shares playlists of celebrities
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CiteULike tagged references, links to online
articles, download references in EndNote
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Diana M. used Dodgeball to introduce herself to
someone she saw on the subway, but was too shy to
speak to. "I checked in to dodgeball," she said,
and "I got an alert that 'so-and-so has a crush
on you, and he is at X bar, go and say hi.'" she
said. "I now had a valid and less-frightening
excuse to meet him," McGunigle said. "I can't
tell you how many people I've met through this,"
said McGunigle. "It has not only simplified my
socializing habits, but has allowed me to meet
people I would not have met otherwise."
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Social Data mining

• What value can be extracted from social
  information? What social patterns exist in
  information?
• Google
• Google ranking system based on popularity of
  links
• Google scholar ranks based on references
• Google news ranks news stories on analysis of
  news sites

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Algorithm determines importance and placement of
news story no human editors
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Social data mining

• Recommender systems
• Collaborative systems wiki
• Enables coordination of public debate
• Knowledge sharing
• del.icio.us and CiteULike

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Advantages of Social Software

• Leverage social knowledge
• Use tools to analyze knowledge on line
• Use tools to aggregate social knowledge within
  your team

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Social software issues include

• Privacy- control over who has access to
  information about you
• Facebook privacy policy Facebook may collect
  information about you from other sources, such as
  newspapers, blogs, instant messaging services in
  order to provide you with more useful information
  and a more personalized experience.
• Reliability- how do we know we can trust what
  others post online?
• WikiPedia
• Social relationships- how do the relationships
  formed affect the nature and quality of social
  interactions?

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Todays planned schedule

• Session 1 9 am - 1015 am
• Welcome and Brief tutorial and demo of major
  socialware applications(Roxanne Hiltz Cathy
  Dwyer) 45 mins
• Introduction to "back channel" technologies use
  during rest of tutorial.(Todd Richmond)   10
  mins
• 30- 45 second introductions- (name,
  organization, 1 sentence on main research
  interests related to social software- to
  facilitate networking).
• Coffee Break 1015 am 1045 am

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Session 2, 1045- noon

• Web based social networking systems for the
  general public (e.g., MySpace, Facebook, etc) 
  (Cathy Dwyer)  (30 mins)
• Tools Folksonomies, syndication, etc. (Chris
  Lott, 20 mins)  
• Interactive activity
• D. Lunch break, noon- 1 pm ("on your own" but
  let's make plans for those who want to eat
  together?)

30
Session 3 1- 215

• SocialWare in Education "Enhancing the Claremont
  Conversation in the 21st Century"   (Lorne
  Olfman) (30 minutes) 
• Geotemporal aware, mobile networking systems The
  example of SmartCampus (Roxanne Hiltz) (30 mins) 
    
• Case study or interactive activity- 15 mins
• coffee break 215- 245

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Session 4 245- 4 pm

• Community building around information and
  documents with wikis, blogs, social annotation
  tools like Diigo, etc. (Chris Lott, 20 mins)
• Backchannel systems   A debriefing and concerns
  about social software- Todd Richmond ( 25 mins)
  
• General discussion of future scenarios and
  implications of SocialWare (Lorne, moderator) (20
  mins)
• END at 4 pm

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