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EXECUTIVE PROGRAM IN DIGITAL MARKETING

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Develop your project management skill sets. Learn how to build business ... Increase site stickiness. Increase search engine rankings. AFFILIATE MARKETING ... – PowerPoint PPT presentation

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Title: EXECUTIVE PROGRAM IN DIGITAL MARKETING


1
EXECUTIVE PROGRAM IN DIGITAL MARKETING
JUMPSTART YOUR CAREER IN DIGITAL MARKETING. The
future is here.The future is now.
Do you want to be the next generation revolution?
2
WHAT YOU WILL LEARN
3
COURSE MODULES
  • Online Business Planning
  • Market Research and Analysis
  • Web User Interface Design
  • Web Programming Fundamentals
  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising (PPC)
  • Social Media / Web 2.0
  • Link Baiting / Viral / WOM
  • Affiliate Marketing and Management
  • E-Mail Marketing
  • Mobile And SMS Advertising
  • Content Management Systems (CMS)
  • Customer Relationship Management (CRM)
  • Website Measurement Analytics

4
ONLINE BUSINESS PLANNING
  • Develop your project management skill sets.
  • Learn how to build business project plans through
    Mind Mapping tools.

5
MARKET RESEARCH AND ANALYSIS
  • Learn to conduct surveys and find out the
    customer insights
  • Prepare questionnaire for online market research
    activities
  • Study how consumer behavior affect sales and
    conversions online
  • Deploy advance intelligence gathering tools and
    techniques
  • Manage and assess profits and opportunities for
    online businesses.

6
WEB USER INTERFACE DESIGN
  • Learn the art of User Experience with the
    relevant and usable design
  • Build stunning websites with Photoshop, Flash and
    Dreamweaver
  • User interface design is all about winning trust
    and credibility online.

7
WEB PROGRAMMING
  • Get your hands dirty with tips and tricks on PHP
    / AJAX programming language
  • Be able to modify and work around with optimizing
    databases for dynamic search engine optimization
  • Learn how advanced web applications language like
    Ruby on Rails (RoR) can help speed up the website
    development

8
SEARCH ENGINE OPTIMIZATION (SEO)
  • Not just Google, we cover all
  • Learn the new Universal SEO, Say Bye-Bye to the
    old SEO techniques
  • Get your website on top of the major search
    engines and social media sites using advanced
    techniques
  • Optimize 1000s of pages using excel sheets and
    mysql databases

9
PAY PER CLICK ADVERTISING
  • Structure your PPC campaign for greatest impact
    and ease of management.
  • Know the success factors for effective PPC
    Management
  • Develop key business strategies
  • From search to display ads, get the critical
    insights for successful campaigns
  • Any one can start a campaign, but can they
    deliver guarantee on ROI

10
SOCIAL MEDIA / WEB 2.0
  • Increase your organic website traffic through
    blogs, classifieds and collaborative networks
  • Be comfortable with all the technical and
    marketing jargons of Web 2.0
  • Use networking and interactivity tools
    effectively for collective intelligence
  • Build brand awareness

11
LINK BAITING / VIRAL / WOM
  • Attract web traffic
  • Increase subscribers
  • Increase sales
  • Increase site stickiness
  • Increase search engine rankings

12
Affiliate Marketing
  • Be able to review your existing affiliate
    marketing programme to get more leads or sales
  • Know the success factors for effective affiliate
    marketing
  • Select appropriate affiliate partners and
    softwareMaximize the contribution from your
    super-affiliates
  • You will gain an applied knowledge of modern
    affiliate marketing practice, and the practical
    skills to build an affiliate campaign that meets
    your marketing objectives and delivers against
    sales targets.
  • You can choose from a wide selection of products
    and services.
  • Work from home and earn round the clock
  • You get to be the BOSS!

13
E-Mail Marketing
  • Achieve Higher Response Rates
  • Retain More Customers
  • Reduce Marketing Costs
  • Measure Results Instantaneously

14
Mobile And SMS Advertising
  • Build your database the right way
  • Put some thought into the message composition
  • Make SMS marketing campaigns go viral
  • Enhance text messaging with other forms of
    communication

15
CONTENT MANAGEMENT SYSTEMS (CMS)
  • Build and manage website anywhere, anytime.
  • Create content directly without any HTML
    knowledge.
  • Learn how to set permissions to prevent from
    unauthorized content changes.
  • Maintain consistent design across all pages
  • Deploy advanced modules like forums, polls,
    shopping applications, searching, news
    management, etc..
  • Update contents faster.

16
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
  • Develop better communication channels
  • Collect vital data, like customer details and
    order histories
  • Create detailed profiles such as customer
    preferences
  • Deliver instant, company-wide access to customer
    histories
  • Identify new selling opportunities
  • Attract new customers and close deals faster,
    through quicker and more efficient responses to
    customer leads and customer information
  • Simplify marketing and sales processes by
    understanding customer needs

17
WEBSITE MEASUREMENT ANALYTICS
  • Improve your advertising and website to get more
    sales from the same or less budget.
  • Learn about your visitors customers.
  • Focus your advertising and to identify potential
    market segments and opportunities.
  • Measure every aspect of a campaign and find out
    where the big results can be made.

18
WHY LEARN ..?
19
WHY LEARN FROM IMRI
  • IMRI helps you find an everlasting job at the
    cost of an everlasting relationship.
  • Let IMRI step in to solve the insolvable issues
    in your business today !!
  • Enroll for an intensive IMRI training, and put
    the punch back into your life today!
  • IMRI offers you the best-in-class training in
    transforming your ideas!
  • Join IMRI and discover how businesses turn from
    the dumps to the top of the charts !

20
WHY LEARN AT ALL
  • Online Marketing- A Recession-Free Industry.
  • Place your future into our hands. Experience IMRI
    Placement Facility
  • In a dynamic and challenging online business
    environment, the need for Digital Marketers is on
    the rise as complete 'Business Solution
    Providers'.
  • IMRI ensures its students are thoroughly trained
    in practically all the avenues of Internet and
    Digital Marketing as keen competitors in the race
    for digital marketing.
  • Proud of a 100 student placement record, the
    credit goes to the team of dedicated
    professionals from the corporate world, which are
    a significant part of the IMRI Corporate Resource
    Centre and the Career Advisory Board striving to
    propel students towards a rewarding career in the
    field of online trade.

21
RECRUITERS LOVE TO RECRUIT _at_ IMRI
22
RECRUITERS LOVE
  • IMRI has grown rapidly to gain a reputation as a
    global leader in Digital Marketing.
  • Proud of its history of achievements, IMRI churns
    out a 100 students on an average every year, and
    has proved to be a fertile ground for
    high-performing achievers.
  • IMRI students are top of the charts when it comes
    to Digital Marketing.
  • Well equipped in the field of End-to-End
    marketing, B2B, B2C, Social Media, Text
    Advertising, E-commerce. Name it and our students
    know them all! Even the tricks of the trade.

CORPORATE TRAINING
23
BE A HERO GET CERTIFIED!
24
BECOME AN ORGANIZATION ASSET
  • Invest in a career in Digital Marketing and build
    a secure future with an IMRI certification.
  • An IMRI certification next to your title speaks
    volumes of your dedication to quality and is a
    reliable standard of your skills.
  • Certification for Companies
  • IMRI Search Company
  • IMRI Web Analytics Company
  • Certifications For Individuals
  • IMRI Search Marketer Professional
  • IMRI Social Marketer Professional
  • IMRI Web Analytics Professional
  • GET CERTIFIED FROM IMRI. BECOME A WORLD-CLASS
    RESOURCE!

25
AVAIL SCHOLARSHIPS FREE!
26
APPLY FOR SCHOLARSHIPS
  • A scholarship is an incentive and a source of
    encouragement to academically and economically
    deserving students.
  • The Scholarship Services Department at IMRI
    administers various scholarship programs which
    are available for both short term and long term
    courses backed by a strict eligibility criterion
    and an equally tough selection procedure.
  • Candidates can avail these scholarships on the
    basis of the course opted. Each program has its
    own eligibility criteria, open/close dates and
    required documents.

27
IS DIGITAL MARKETING RIGHT FOR YOU?
28
GET READY FOR DIGITAL FUTURE
  • Applicants desirous of taking IMRI Experiential
    Learning programs should undergo the below
    procedure
  • Step 1 Pre-screening Interview to asses the
    candidate's soft skills, learning objective,
    commitment and handling pressures / deadlines
  • Step 2 Followed by Personal Interview round
    which will be to assess the inherent qualities
    like A passion and curiosity for digital
    marketing, the ability to utilize a
    customer-centric approach while solving problems
    and making decision, the capacity of being
    proactive, analytical and quality driven, which
    are vital ingredients to be a skilled Digital
    Marketing Professional.

29
HOW CAN YOU APPLY?
30
APPLICATION PROCESS
  • Applicants desirous of taking IMRI Experiential
    Learning programs should undergo the below
    procedure
  • Step 1 Fill out our online request brochure form
  • Step 2 Make the course fee Rs.1,20,000/- (Two
    Installments) Cheque / Bank Transfer
  • Step 3 Schedule a pre-assessment test with our
    coordinator
  • Step 4 Personal and career goals assessment
    interview with our director
  • Step 5 Detailed course plan

Note There will be additional 10 applicable
taxes.
31
We Dont Teach We Make You Succeed.
Search Engine Optimization (SEO) is only one tool
of Digital Marketing. Like to explore and master
other powerful business tools, browse through
IMRI Experiential learning programs gt
http//www.imri.in/digitalmarketing
Hands-on Training. 100 Placements.
Across India Mumbai Chennai Bangalore
Hyderabad Delhi Email info_at_imri.in Web
www.imri.in Tel 91-80-42062460
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