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Title: p 1


1
IMX (Integrated Movement eXercise) Pilates
Technique Franchise Presentation 2010
2
Franchising The Market Our History The
Opportunity to Join Us Our Vision for the Future

Agenda
3
The Franchise Relationship
4
What is Franchising?
  • Franchising has proven to be one of the most
    successful means of distributing products and
    services in the U.S. economy. Franchisees are
    taught a proven system based on franchisor's
    experience, investment and hard work. A
    franchisee is given a proven business model. Mega
    Franchise Brands include McDonalds, Subway,
    Marriott Century 21, Golds Gym, etc.
  • According to the International Franchise
    Association
  • One out of every three dollars spent by
    Americans for goods and services is spent in a
    franchised business.
  • There are over 1,500 franchisors in the U.S.
    and over 6000 Franchise Brands
  • Studies show a 70 success rate for franchises
    versus a 38 for non-franchised owned businesses

5
Why Franchising?
  • Benefit from Franchisors experience and track
    record for success. Franchising is one of the
    most successful business models in the history of
    U.S. economy.
  • Reduce your risk. Most Small independent
    businesses fail in the first couple of years.
    Franchising out performs all other small business
    formulas. Franchising offers the benefit of a
    successful brand, product, business system and a
    partnership with the franchisor.

6
Franchising
  • Franchising is Branding
  • Consumers trust Brands
  • Consistency fulfills expectations
  • Satisfaction breeds Loyalty
  • Loyalty equals Success!!!!

7
The Market
  • Participation in Pilates, Yoga, Back Exercise,
    Weight loss Cardio programs continues to grow
    and expand each and every year. Some statistical
    facts
  • Adults 55 and over have increased fitness
    participation by 33 since 2004
  • Baby Boomers will pay for results that make them
    feel and look younger
  • 15-20 of the U.S Population experiences back
    pain creating a demand for post rehab and
    prevention programs
  • Americans spend 33 billion annually on weight
    loss services

8
Target Market Summary
  • IMX has a reputation as a powerful approach
    to fitness and spinal health
  • IMX advances traditional pilates into a more
    mainstream programs
  • IMX business strategy targets the fastest
    growing market opportunities
  • Increased demand for pilates-style exercise and
    yoga
  • Increased growth in fitness and wellness
    franchises
  • Need for alternative solutions to back care
  • Increased demand from the baby boomers to stay
    healthy
  • Weight Loss Industry (IMX will offer weight
    loss products)
  • Fitness club membership growth (US and abroad)

9
Our History Brand IMX Pilates Companies
IMX Pilates, Inc. The Xercize Studio, LLC
10
History
  • IMX to offers a total fitness approach that
    integrates pilates exercise with strength and
  • cardiovascular training. Provides new insight
    into applications of cutting-edge research on
  • muscle recruitment and spine stabilization
    techniques within back exercise protocols.
  • Educational Background
  • Pilates Method Certification in 1992
  • M.A. in Movement Science/Choreography from NYU in
    1992
  • Certified in the Alexander Technique in 1994
  • M.Ed. in Exercise Physiology from Columbia
    University 1997
  • IMX Pilates, Inc.
  • Developed the IMX Basic Certification and began
    teaching instructors 1996
  • Began manufacturing and selling patented
    equipment in 2000 to the club industry
  • Developed the IMX Advanced Certifications
  • The Xercize Studio, LLC
  • Established the franchise in 2005 to standardize
    the service and expand the brand.

11
Franchise Facts
  • The highly fragmented pilates studio business in
    combination for the demand in elite pilates
    services has provided an opportunity for the
    IMX Pilates, Yoga, Back Care and Cardio
    franchise to grow within stand alone studios,
    physical therapy centers, chiropractic offices
    and fitness clubs.
  • The IMX Pilates franchise system provides
    unified and proven operational systems with a
    distinctive brand that takes advantage of the
    increased demand for pilates exercise and a more
    upscale environment for working out.

12
Why IMX? Pilates?
  • Creator Innovator 10 years of success
  • Best patented equipment
  • Master Trainers on Franchisors Staff
  • Simple Operation
  • Low Cost of Entry w/ financing available
  • Certification Program unmatched in the industry
  • On-going Certification Training and Support
  • Advertising Marketing Support
  • Protected Exclusive Territory

13
The IMX Pilates Advantage
  • Consistency or standardization of fitness and
    therapeutic exercise protocols
  • Certification Program providing layers of
    education over time
  • Marketing program and a unique brand (ie Web,
    Print, Signage, Ad Library)
  • Proven Business Models Business Training
  • Patented Equipment
  • Publicity and press for the IMX Pilates Studios
  • Build-out planning, site location and lease
    negotiation
  • Sales methods and business practices
  • Growing Brand Recognition
  • Exclusive Territories
  • Ongoing Franchisor Support

14
IMX Pilates Advantages
  • STRONGER RESISTANCE ? increased hypertrophy
  • FATIGUE ORIENTED SQUENCING ? unique to IMX
  • CARDIO HYBRID FORMATS ? increased calorie burning
  • STRENGTH TRAINING ? increased interest from fit
    public/men
  • BACK PROGRAMS MRP/Stabilization ? remediation of
    LBP
  • IMX 5 FUNDAMENTALS ? research applied/medical
    community
  • FASTER RESULTS! LESS DANCER, MORE SCIENTIFIC
    RESEARCH
  • THE FOUNDATION OF PHYSICAL WELLNESS for many
    markets

15
IMX Pilates Benefits
  • pelvic, thoracic and spine stabilization
  • trunk muscle endurance and strength
  • core muscle hypertrophy
  • posture awareness and control
  • decrease muscle tension (recruitment and
    inhibition)
  • spine/hip elongation and decompression
  • active assisted ROM exercise
  • spine/hip/shoulder alignment, mobility and
    flexibility
  • RESULTS
  • Strength in the Deeper and Intermediate Muscles
    of the Spine and Trunk
  • Strength in theTrA, IO, EO Abdominal Muscles
  • Strength/Mobility in Hip and Low Back
  • Improved Posture and Muscle Recruitment Patterns
    for Stabilization
  • Spinal Elongation and Mobility (for prevention of
    disc degeneration)

16
The IMX Pilates Fitness Education
Step 1 IMX Pilates BASIC CERTIFICATION Step 2
IMX Pilates ADVANCED CERTIFICATION Step 3
IMX Pilates 5-DAY SUPER ADVANCED
CERTIFICATION Step 4 IMX HEART RATE TRAINING
CERTIFICATION Step 5 IMX YOGA
CERTIFICATION Step 6 IMX PILATES TOWER
CERTIFICATION Step 7 IMX Ballet BAR
CERTIFICATION Step 8 IMX CYCLE/TOWER
CERTIFICATION Step 9 IMX SPINAL XERCIZE
CERTIFICATION Step 10 IMX MASTER TRAINER
CERTIFICATION (Note For studio owners only.
Application required)
17
IMX 5-DAY BASIC CERTIFICATION
IMX FLOOR (mat) CERTIFICATION This course
teaches you the fundamentals of the IMX (spinal
decompression, forced exhalation, pelvic, ribcage
and spine stabilization) and choreography using
the ring and body bars (3, 6 or 9 lbs). Routines
combine elements of strength training with
pilates style exercise to challenge the club
member in a safe and progressive manner. You
will learn how to teach beginner, intermediate
and advanced class formats. The lectures and
exercise labs review the goal of each exercise,
its target muscles, verbal/tactile cues and
common posture adjustments. 20 Practice
Hours Written and Practical Exam Required. IMX
XERCIZER (reformer) CERTIFICATION This course
teaches you the variety of sequences that are
performed on the Xercizer. The eight IMX training
sequences including pelvic, ribcage, spine l,
spine ll, back extension, flexibility, abdominal
and hip flexor, hip ROM. provide you with
formats that can be modified for many different
levels. The lectures and exercise labs in this
course provide specific instruction and research
on stabilization, breathing, alignment and muscle
recruitment techniques. The goal of each
exercise, its target muscles, verbal/tactile
cues, adaptations and common postural adjustments
are reviewed. 20 Practice Hours Written and
Practical Exam Required.
18
IMX 5-DAY ADVANCED CERTIFICATION
Learn new exercises as well as a variety of new
formats that target specific workout goals --
expand your the eight basic sequences into over
65 sections of innovative exercise (endless
variety!) The Advanced Certification gives
experienced IMX Pilates Trainers and Instructors
NEW research and choreography. Several versions
of the following formats are covered during this
5-Day Intensive. FLOOR Workouts Ring Workout
Stretch Format Floor Motion Hybrid Pilates
Format XERCIZER Workouts Interval
Training Stretch Hybrid Abs Length 5 days
(Mon-Fri from 900-500) Prerequisite IMX Basic
Certification Practical Exam Required
19
IMX SUPER ADVANCED CERTIFICATION
NEW research and more workout routines are
presented during this 5-day intensive. The
205-page instruction manual includes photos,
step-by-step instructions and over 20 NEW class
formats plus valuable information for creating
programs for pregnant clients, golfers and people
with a prior history of back pain. FLOOR
Workouts Upper Body Lower Body Pre/Postnatal
Training Back Strength XERCIZER Workouts Upper
Body Lower Body Golf/Tennis Pre/Postnatal
Training Back Strength Length 5 days (Mon-Fri
from 900-500) Prerequisite IMX Basic
Certification Practical Exam Required
20
IMX HRT CERTIFICATION
Most pilates workouts do not challenge the
cardiovascular system but IMX Pilates does! This
course reviews a series of unique workouts that
integrate Indoor Cycling, Jog Boards,
Treadmill/Elliptical Trainers, with Plyometric
series on the Xercizer (reformer). Regular
cardiovascular exercise improves the efficiency
of lungs, heart and blood circulation. These IMX
workouts will improve your client's circulation,
muscular strength/endurance, posture, and range
of motion. This course covers the following
topics Principles of Heart Rate Training
Rate of Perceived Exertion (RPE) Cycling
techniques Jog Board Choreography The formats
can be programmed to range in length from 30-90
minutes. To complete the IMX Heart Rate Training
Course, instructors must have a current CPR
certification. Course comes with a 54-page
instruction manual. Note The DVD of the IMX Jog
Board choreography must be studied prior to class
attendance. Length 2 days (900 a.m. - 530
p.m.) Required Equipment Mats, Rings, Jog Boards
and Xercizers Prerequisites IMX Basic
Certification, IMX Advanced or Super Advanced
Certification Practical Exam Required
21
IMX YOGA CERTIFICATION
The IMX Yoga Certification This course teaches
the eight standing and six floor sequences.
Formats can complement a 20-30 minute cardio or
Xercizer workout (hybrid) or stand alone as a 60
minute workout. IMX Yoga is a total body workout
which stabilizes the spine, increases joint
mobility, and refreshes the mind. IMX Yoga was
designed to offer clients slower and more
meditative endurance exercises which improve
range of motion, balance, and synchronize breath
with a progressive series of postures. This 2-Day
Course includes Research review on relaxation
techniques and breathing Research review on how
stress reduction impacts diseases Techniques
for muscle inhibition, visual imagery,
contract-relax techniques Distinction between
postural muscles and peripheral muscles Each
sequence will be reviewed for its target muscles,
verbal cues tactile cues. The instruction manual
includes step-by-step photographs and
instructions on how to teach each sequence as
well as pertinent vocabulary and research.
Note The DVD of the routines must be studied
prior to class attendance. Length 2 days (900
a.m. - 530 p.m.) Required Equipment Rings and
Mats Prerequisites IMX Basic Certification,
IMX Advanced or Super Advanced
Certification Practical Exam Required
22
The IMX Tower and Cycle/Tower Programs provide
more versatility than the traditional pilates
Cadillac.
23
IMX BAR, TOWER AND CYCLE CERTIFICATIONS
The IMX Bar, Tower and Cycle Programs can be
offered separately or in combination in a variety
of ways. The Tower Program improves range of
motion, strength and stabilization and the IMX
Cycle Program provides an intense cardiovascular
workout by combining cycling with upper body
resistance and core stabilization. The IMX Bar
Program focuses on balance control, flexibility,
standing stabilization and ballet movement. These
three programs in combination provide endless
options for total body conditioning!
24
IMX SPINAL XERCIZE
An estimated 80 percent of Americans suffer from
back pain. Exercise is one of the most effective
tools for recovery. Learn how to design effective
spinal fitness programs. Lectures and exercise
labs review posture analysis, manual stretches,
back care research, and demonstrate the
effectiveness of IMX Pilates for back health.
Comes with 99 page instruction manual. The
following three aspects of training are
emphasized Therapeutic Exercise -- Learn how to
select the appropriate floor and Xercizer that
condition the Spine Stabilization System. The
exercises focus on muscular balance and core
muscle recruitment patterning during limb
movement. Trunk muscle strength and endurance
results from progressing the client through
clearly defined skill levels. Home programs are
given to help the client continue corrective
muscle strengthening. Stretch and Manual Traction
-- Stretch protocols increase mobility, joint
play and decrease hyper-tonicity in the hip and
spinal musculature. Neuromuscular Re-Education --
Learn verbal and tactile cues to help re-educate
the postural control system and improves daily
movement patterns. Length 3 days (1000 a.m. -
500 p.m.) Prerequisites IMX Basic
Certification, IMX Advanced or Super Advanced
Certification Written and Practical Exam Required
25
IMX MASTER TRAINER
FOR OWNERS AND BY SELECTION ONLY In the Master
Trainer course, franchise studio owners learn how
to run their own staff certifications. This
certification is for experienced instructors to
gain a deeper understanding into the proprietary
lectures and exercise labs that distinguish the
IMX Pilates education. Detailed presentations
guide Master Trainers step-by-step through the
certification schedule and content. Length
Varies based on owners prior fitness education
and experience in teaching IMX
Pilates Prerequisites IMX Basic Certification
2x, IMX Advanced or Super Advanced
Certification Written and Practical Exam Required
26
Our Marketing Advantage
  • Our marketing and fitness programs are
    coordinated so you can reach a number of key
    markets Baby Boomers, Women over 30, Golfers,
    Back Pain Suffers, Pregnant Women, Seniors,
    Athletes, etc.
  • Studio Website Development
  • Search Engine Optimization
  • Online Marketing Library
  • MARKETING In this section you can select from a
    variety of brochures, price cards, fliers,
    postcards, press releases, signs and ads for your
    studio.
  • STUDIO DOCUMENTS Download and print many of your
    studio's operational documents -- History Form,
    Fitness Goals Form, Studio Lead Sheet, Workout
    Guides, Staff Work-study Form, Medical Referral
    Form, Membership Contracts and more.
  • CUSTOM STUDIO DOCUMENTS Here you will find Gift
    Cards, Stationery and other promotional items
    that can be customized for your studio.
  • MERCHANDISING OPPORTUNITIES Order clothing,
    DVDs, mats and other items for retail to your
    customers.

27
IMX Pilates Studio Model
  • There are three offerings for franchise
    prospects
  • 1) A Full Studio of 1000-3000 square feet with
    3.5-4.5 full time instructors and 8-15 Xercizers
  • 2) An Express Model franchise of 400-800 square
    feet with 2 part-time instructors and 2-6
    Xercizers
  • 3) An Area Development Agreement in which the
    investor acquires a territory to sell IMX
    Pilates Studios and earns revenue on both the
    Initial Franchise Fee and the royalties of
    his/her customers.

28
Franchise Costs for Start-Up
Initial Franchise Fee 24,000 18,000 NOTE
(The IFF is waived until June for qualified
chiropractors) Royalties 595495 or 6 of the
gross sales, payable monthly (whichever is
greater). Term 10 years with renewal options
(4000) Equipment 2595/Xercizer (2 included for
FREE)
29
Area Development Costs
Area Development Fee 90,000 over
500,000 Agreement 50 split on IFF and
Royalties in territory Term 10 years with
renewal options for 10k
30
Franchise Support
  • Grand Opening Support
  • Managing Scheduling
  • Staff Hiring
  • Location Selection, Lease Negotiations
  • Equipment Layout and Studio Set-Up
  • Marketing Guidance

31
Our Vision
  • Change Back Care in America
  • Become the Leading Providor of Pilates Services
    in the U.S.
  • Improve the Fitness and Back Injury Prevention
  • Reach the Consumer with our Superior and Fun
    Workouts
  • Establish our Brand with over 500 U.S. Franchise
    Locations
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