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Facebook.com at Diversity College


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Title: Facebook.com at Diversity College

Facebook.com at Diversity College
  • Hannah Brown
  • Jenn Christ
  • Gwen Schimek
  • Sara Sheikh
  • Advisor Dave McKelfresh
  • Colorado State University

Diversity College Overview of Issues
Why is this presentation important?
  • Based on recent negative events taking place on
    campus regarding the use of Facebook.com, we, as
    an institution, need to focus on ways to ensure
    our students safety and create a welcoming
    physical and online community. Many students are
    unaware of current safety issues and appropriate
    conduct and have no formal way of learning about
    them. We also recognize that students need to be
    able to take responsibility to promote and
    maintain this environment. It is our duty to
    promote citizenship and integrity within our
    students. If we are slowly becoming a global
    institution, we need to decide what messages we
    want to send about our school and students
    reputation. We also need to determine the
    universities responsibilities associated with
    ones right to privacy and duties to do no harm.
  • While it is impossible not to address online
    communities with the vast number of students who
    are using this technology, we find we can offer
    educational sessions that can help develop
    student awareness and strong decision making

Diversity College
Facebook.com Proposal
  • In order to provide basic information regarding
    Facebook.com, we developed a student presentation
    and tutorial for our students. As a campus that
    carries on traditions, we must also start new
    ones when our institution is faced with a new
    challengelike the increasing use of
  • In choosing to address this information, we
    found timing to be highly important. Wanting to
    address students upon their arrival to this
    higher education institution, we have determined
    orientation and signing in to the computer system
    as being two times where we can easily access
    students to share information. In approximately
    90 minutes, we hope to provide helpful hints,
    tips, and the advantages and disadvantages of
    utilizing such online communities.
  • Recognizing the diverse needs of students
    regarding learning, we are choosing to provide
    this information orally, visually, and in written
    format while utilizing as much technology as
    possible. In creating an atmosphere demonstrating
    both wide numbers of students and administrators
    dedicated to this topic on our campus,
    representatives from Information Technology, the
    Division of Student Affairs, police, a local
    business, and the student body will address this
    issue on a panel during orientation. It is our
    hope that with this information, events such as
    what happened last spring will not continue to
    happen on Diversity Colleges campus.

Facebook.com Proposed Actions
  • Orientation Session
  • In August as students register for classes and
    get acquainted with the university
  • Online Tutorial
  • Launched when a student logs onto the campus
    network for the first time

  • Orientation Session Guidelines
  • 1 hour and 10 minutes
  • Comprised of only students (no parents)
  • Required for all students who go through

Outline of the Orientation Session
  • Purpose and overview of the session (3 minutes)
  • Icebreaker small group discussion about Facebook
    (8-10 minutes)
  • Bring discussion back to the larger group to
    transition to the informational part of the
    presentation (5 minutes)
  • What is Facebook and what can you do with it?
    (8-10 minutes)
  • Panel Discussion and QA (25 minutes)
  • Benefits of Facebook (5 minutes)
  • Challenges of Facebook (5 minutes)
  • Safety Tips (5 minutes)
  • Closing reflection (3 minutes)

Lets Talk about Facebook.com
  • Presented by
  • Student Affairs and DCPD
  • at Diversity College Orientation

Lets Talk about Facebook.com
  • Overview of Session
  • Brief introduction to Facebook.com
  • Purpose of this session
  • Why does Diversity College only focus on

Small group discussion questions
  • What have you heard about Facebook.com?
  • Are you interested in becoming a part of
    Facebook.com? Why or why not?
  • How many of you are on the high school
    Facebook.com? What have been your experiences
    with it?

Lets discuss as a large group!
Quick Facts about Facebook.com
  • Facebook.com advertises itself as an online
    directory that connects people through social
    networks at schools.
  • There are two Facebook.com sites one for college
    students, and one for high school students
  • Facebook.com does not exist for all schools
    however, they are working on it
  • You can use Facebook.com to
  • Look up people at your school
  • See how people know each other
  • Find people in your classes and groups

Elements of Facebook.com
  • Personal Profile
  • Groups
  • Messages
  • Photos
  • Events
  • Pulse
  • Search Function
  • Birthday Reminders
  • Friends Pages
  • Poke Option
  • Wall Postings
  • Privacy Settings

Why Join?
  • Create your own profile and continually update it
    as you get more involved with campus life
  • Search for other students and stay connected with
    one another
  • Find and stay in contact with old friends
  • Stay informed about and/or advertise events and
    other happenings
  • Make new friends
  • Join groups with people of similar interests
  • Be a part of a virtual community

Panel Discussion
  • Panelists
  • Student Affairs Practitioner
  • Information Technician
  • DC Police Officer
  • Local Employer
  • 2 Students
  • Sharing experiences with Facebook.com
  • Are you on Facebook.com? Why or why not?
  • What advice do you have for new students?
  • QA for the panelists

Benefits of Facebook.com
  • Engage freely, quickly, and easily
  • Post pictures/photo albums
  • Get help with homework and meet people in classes
  • Stay connected with advertising and messaging
  • Provide your contact information for others to
  • Build a social network
  • Have fun

Issues Related to Facebook.com
  • Unwanted solicitation from marketers who buy your
    name from Facebook.com
  • Privacy settings
  • Stalking
  • Harassment
  • Surveillance
  • Distraction
  • Procrastination
  • Creates a venue to violate policies or laws
  • Inappropriate groups
  • Decreased involvement and interpersonal social
  • Inaccurate information
  • Identity theft
  • False sense of security

When you arrive on campus Tutorial Session
  • You will be asked to go through a 20-30 minute
    tutorial focusing on Facebook.com the first time
    you sign onto an on-campus computer.

Closing Thoughts
  • Think before you post!
  • What do you want everyone to know?
  • How will you act to protect your personal
  • How can you be proactive about your personal
    online safety?
  • If you have any questions, please contact
  • DCPD 555-5911
  • Information Technology Department 555-1234
  • Dean of Student Life 555-DOSL
  • Counseling Center 555-6789

Questions about the Orientation Presentation?
  • Tutorial Session Guidelines
  • Must be completed before using Diversity
    Colleges computer system
  • It should take 20-30 minutes to complete
  • Students must receive a B (8/10 correct
    answers) on the quiz at the end in order to pass
  • Information about the Tutorial
  • Slides will be completed in order, and will not
    advance until all links are activated
  • Each quiz question will be asked on its own
    screen and will have bulleted form answer options
  • Score of quiz will be the final screen after quiz
    is completed
  • All scores will be sent to a central database to
    be used for future assessment
  • An email address will be provided to which
    questions and feedback can be sent

Welcome to Diversity College
  • The following tutorial has been created to help
    you continue to be safe at our institution. It
    has been designed to introduce you to some online
    methods of getting to know the Diversity College

Getting to know online communities
  • There are two most commonly used online
  • Facebook.com
  • Myspace.com
  • College students and high school students across
    the country are utilizing these newly-created
    online communities.
  • This tutorial will introduce you to Facebook.com
    and Myspace.com and share some ways to be members
    of Diversity College community, yet continue to
    remain safe.
  • There will be a short quiz at the end. After
    finishing the quiz (and answering 80 of the
    questions correctly), you will be able to use the
    Internet and access your email account.

Did you know?
  • 42 of college students say they use the Internet
    primarily to communicate socially
  • Only 10 of college students use the Internet
    primarily for entertainment
  • Nearly three-fourths (72) of college students
    say most of their online communication is with
  • Over two-thirds (69) of college students said
    they are more likely to use the phone than the
    Internet to communicate socially
  • College students are frequently checking their
    email, with 72 checking email at least once a
  • 85 of college students own their own computer,
    and 66 use at least two email addresses

How can you join the online world?
  • Facebook.com or Myspace.com

Differences between Facebook.com and Myspace.com
  • Myspace.com
  • Can search for individuals based on a physical
  • There are several surveys you can fill out to
    share information about yourself
  • Other users can rank you based on their
  • Both Myspace.com and Facebook.com offer online
    communities allowing you to create your own web
    page and meet other people. However, there are a
    few distinguishing characteristics between the
  • Facebook.com
  • Must have an email account with a college that
    has subscribed to Facebook.com to access
  • Connects students through courses, clubs, and
    similar interests
  • Allows you to post photos to capture your college

Why DC focuses on Facebook.com
  • The remainder of this tutorial will focus on
    Facebook.com for several reasons
  • There is limited access to Facebook.com, since
    only individuals who have a .edu or
    college/university-affiliated e-mail address can
  • You can get help on homework from others in your
    classes. In addition, through Facebook.com, you
    can make study groups, contact your TA, borrow
    notes, or ask a question about a discussion that
    happened in class.
  • You can find friends from high school. You can
    reconnect with your old teammate or stay in
    contact with your best friend who is attending
    school hours away!
  • You can advertise for different events you have
    going on with your club or student organization.
    Rather than paying to advertise in other places
    on-campus, you can send out an invite to the
    entire school.
  • You can make friends. Find people who have
    similar interests or individuals in your hall who
    are also addicted to Dawsons Creek reruns every

Basics about Facebook.com
  • In September 2005, Facebook.com launched a
    service for high school students
  • It typically attracts 80 of a schools
    undergraduate population
  • 60 of Facebook.com members log in daily, and 85
    log in weekly
  • Introduced by three sophomores at Harvard in 2004
  • As of Fall 2005, the number of registered members
    is estimated at 3.1 million at over 800
  • 5,800 new members being added per day

Creating your Facebook.com Profile
  • You can choose any information you wish to
    include on your Facebook.com page. However, when
    filling out the basic form, there is some
    standard information you are asked to share. You
    do not have to include any information you do not
    wish to share. Most students share at least some
    of the following information
  • name
  • address
  • phone numbers
  • hobbies
  • class schedules
  • list of friends
  • groups
  • interests

Being safe on Facebook.com
  • Placing your address and cell phone numbers NOT
    a good idea!
  • Potential employers are checking you out before
    calling you for an interview! Will they like
    what they see?
  • Change your settings so that not everyone can
    read every piece of information. Facebook.coms
    default setting is ALL PUBLIC
  • Charges can be filed against you based on your
    Facebook.com profile
  • Personal information makes you become an easy
    target. Officer McConnell from Diversity
  • Women and men could be stalked either by a
    friend or by a person who could show up at
    your place of residence (based on the information
    in your profile)
  • Identity theft
  • Click to read a recent television report

By choosing not to add some identification
elements and changing your access rights, you can
be safer.
  • Chris Hughes, co-founder of Facebook.com, said
    Were confident that our members are intelligent
    enough not to give out any personal information
    that they dont want to be public.

Creating your profile can be fun!
Challenges you might need to overcome when using
  • Tempting distraction from school work and can be
    used as a procrastination tool
  • Decreases genuine human interaction
  • Easy to get addicted and obsessed
  • Fake and forgotten relationships
  • Identity theft through personal information
  • Anyone can view your profile, we often forget
    that virtually anyone has access to view
    Facebook.com profiles
  • Potentially a stalkers paradise
  • Pictures of drinking
  • Falling GPAs
  • Could come back to haunt you

Facebook.com profiles may contribute to and
  • Community responsibilities and respect
  • Self-representation and interpretation
  • Relationships with others
  • Roommate conflicts
  • Personal embarrassment
  • Worry and anxiety
  • Violating campus policies and state/federal laws
  • Threatening or dangerous situations
  • Candidacy for on-campus positions
  • Employers opinion of you as a potential employee

Keep in mind the reality of relationships…
  • Sarcasm How often do things seem different when
    they are said rather than read? Writing something
    your friends know is a joke rather than something
    the general public will know is a joke are two
    very different things. When you are writing your
    profile, make sure to consider who you are as a
    person and what implications are associated with
    the words youve shared.
  • Judging People can quickly decide that you are
    only the information that is in your profile.
    However, if you were to write every piece of
    information that was important to know about you,
    your profile would be 10 pages long! Make sure
    when you read other peoples profiles, you know
    this is just the basics about them, not
    everything there is to know!

I am addicted to facebook!
  • While there are a lot of positive measures
    associated with Facebook.com, there are also a
    lot of things to be concerned about. One thing
    that you want to be aware of is Facebook.com
  • A UCLA student shared
  • I use it before I go to class, after class, and
    sometimes even during class if I get a text
    message informing me that Ive been the victim of
    a poking incident.
  • Being online all of the time can affect things
    like your GPA. Dont spend your life on
    Facebook.com, utilize it to stay in touch with
    friends, and not as your only method of knowing

  • Facebook.com is a university sponsored virtual
  • You can edit your privacy settings on
  • You can make contact with people you have not
    spoken with in person via Facebook.com.
  • It is safe to put your class schedule on your
  • There is a Facebook.com for high school students.
  • Which is not a challenge to overcome when using
  • Conveying clear messages
  • Becoming addicted
  • Lowering your GPA
  • None of the above
  • Of the following, which is not a good idea to
    include in your Facebook.com profile?
  • Your favorite movie
  • Your cell phone number
  • A photo of you and your pet
  • Clubs you belong to on-campus

QUIZ (contd)
  • Of the following photo descriptions, which is not
    a good idea to have on your profile?
  • A childhood photo
  • A photo while on a family vacation
  • A photo engaging in illegal activity
  • A photo of your favorite celebrity
  • Which of the following is not an option to post
    on your Facebook.com profile?
  • Your address
  • Your class schedule
  • Home video
  • Your interests
  • Who can potentially look at your profile?
  • Your family
  • Faculty and other Diversity College
  • Future employers
  • All of the above

QUIZ (contd)
  • Do you intend to register for Facebook.com?
  • Yes
  • No
  • Maybe

Feedback on the Tutorial
Planning the Orientation and Tutorial Session
Things to keep in mind
  • Additional methods to further awareness about
    online issues and safety
  • Assessing the program outcomes of the Orientation
    and Tutorial
  • Faculty and staff implications when using
  • Budget

Diversity College
Initiatives and Assessment
  • Ways to further awareness about Facebook.com
  • Gain multiple perspectives before launching the
  • Coordinate a Facebook.com safety program during
    safety week
  • Place advertisements in the school newspaper
    about Facebook.com safety
  • Design and display informational bulletin boards
    in residence halls and the student union
  • Ways to assess our initiatives
  • Administer orientation evaluations for the
  • Assess student sign up rates on Facebook.com
  • Run evaluative samples of randomly selected
    student profiles by looking at what tips from the
    tutorial and orientation session they follow
  • Re-conduct the exam in October to see if the
    percentage of questions correct increases,
    decreases, or remains constant
  • Survey students opinions in November on safety
    and satisfaction with Facebook.com
  • Check in with current students and local
    employers in January about their experiences with
    Facebook.com through focus groups
  • Gage the campus environment throughout the year
    for other judiciary incidences related to online

Diversity College
Facebook.com Initiatives Assessment
  • These programs need to be revisited and
    reassessed at least once each semester.
  • In an effort to stay current with these
    technologies, we, as a Division, need to be aware
    of the technologies our students are utilizing
    and inform the task force.
  • Until students no longer participate in these
    technologies, we must continue to be proactive
    about providing information through presentations
    and other outreach activities.

Diversity College
Using Facebook.com Challenges and Benefits for
Faculty and Staff
  • Faculty and staff should keep in mind and seek
    understanding of the
  • Purpose of Facebook.com
  • Function and uses of Facebook.com
  • Benefits and costs for students use
  • Benefits and costs of utilizing Facebook.com as a
    faculty or staff member
  • Faculty and staff can use it to work with
    students, clubs, and organizations they advise
  • Facebook.com can help faculty and staff members
    maintain relationships with students
  • Faculty and staff can utilize Facebook.com to
    keep a pulse on campus life
  • Students may not understand why faculty and staff
    sign onto Facebook.com. Students may feel the
    faculty and staff are spying on them, or they are
    friends with which they can share anything,
    thereby discrediting their professionalism
  • Students can put anything on their profile and
    may be personally offensive to faculty or staff
  • Faculty and staff should be aware that their
    postings may affect their future employment and
  • Faculty and staff have the responsibility to
    share with students that they are viewing their
  • Signing up for Facebook.com allows students to
    search and find them

Diversity College
Using Facebook.com Challenges and Benefits for
Faculty and Staff
  • Judicial implications found within student
    Facebook.com profiles
  • How can this information be used legally?
  • What are the consequences of the students who
    post illegal actions?
  • What can be done with the information found on
  • Is there a responsibility to police
    Facebook.com to see what students are doing?
  • What happens when students report other students,
    using Facebook.com pages as evidence, especially
    in regard to Greek or Residence Hall Conduct
  • Do Facebook.com profiles demonstrate student
    behavior (i.e. when a student comes for a
    judicial hearing, should Facebook.com interests
    be considered?)

Diversity College
Proposed Budget Estimations
  • Tutorial design and launch - 500 (including
    technician employment time cost)
  • Orientation session - 250
  • In-house technician, rental fees, energy, and
    handouts - 200
  • Employment time cost - 50
  • Taskforce employment time cost - 450 (time cost
    taken from day-to-day job functions)

Research and Lessons Learned
  • The entire process of exploring the needs of our
    community and the benefits Facebook.com has to
    offer has been enlightening, for example
  • Issues identified were not previously known or
    discussed collaboratively
  • Common needs of and services for students across
    many departments were learned
  • Virtual communities can ease students
    transitions into college
  • Facebook.com sells its members names and contact
    information to marketers

Additional Questions?
References and Resources
  • Arrington, M. (2005 September 7). "85 of college
    students use facebook. TechCrunch. Retrieved 19
    February 2006 from http//www.techcrunch.com/2005/
  • Association for Student Judicial Affairs (2005).
    Retrieved February 2006 from http//asja.tamu.edu/
  • Barratt, W., Hendrickson, M., Stephens, A.
    Torres, J. (2005). Thefacebook.com Computer
    mediated social networking. Student affairs
    online. 6(1). Retrieved 4 February 2006 from
  • Bugeja, M.J. (27 January 2006). Facing the
    facebook Unless we reassess our high-tech
    priorities, issues of student insensitivity,
    indiscretion, and fabrication will consume us.
    The chronicle of higher education. Retrieved 4
    February 2006 from http//chronicle.com/weekly/v52
  • Byrne, J. (12 December 2005). The MySpace
    generation. Business Week.
  • Christy, L. Schmidt, A. (2005). How this
    relates 2u. Paperclip communications. Retrieved 6
    February 2006 from http//www.paper-clip.com
  • Facebook. (2006). "Welcome to facebook."
    Retrieved 12 February 2006 from
  • Hicks, R. (February 2006). facebook.com
    myspace.com. Presentation to Conflict Resolution
    and Student Conduct Services staff at Colorado
    State University.
  • Hurst, K. (2005, February 16). "Warning You too
    could be addicted to facebook." Daily Bruin.
    Retrieved 12 February 2006 from
  • Mesloh, C, Thompson, F. Laden, M.
    (January/February 2006). Virtual fun with
    real-world consequences. Campus safety magazine.
  • Myspace. (2006). "Myspace A place for friends."
    Retrieved 12 February 2006 from
  • Read, B. (20 January 2006). Think before you
    share Students' online socializing can have
    unintended consequences. Chronicle of higher
    education. Retrieved 4 February 2006 from
  • Read, B. (2004 May 28). Have you 'facebooked'
    him? The chronicle of higher education. Retrieved
    6 February 2006 from http//chronicle.com/weekly/v
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