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Title:

Global Market Entry Strategies

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Concentration. Concentration. Diversification. Diversification. MARKET. COUNTRY. Cooperative Strategies in Japan & S. Korea. Global Competition Has Resulted in: ... – PowerPoint PPT presentation

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Title: Global Market Entry Strategies


1
Global Market Entry Strategies
  • Domestic Production
  • International Production
  • Licensing
  • Franchising
  • Contract Manufacturing
  • Management Contracting
  • Foreign Investment
  • Joint Venture
  • Wholly Owned Subsidiary

2
Global Market Entry Strategies (cont.)
  • Global Strategic Partnership
  • Characteristics
  • Partners Remain Independent
  • Partners Share Benefits Control
  • Partners Make Ongoing Contributions
  • Success Factors
  • Mission Win-Win
  • Strategy Avoid Conflicts
  • Governance Union of Equals
  • Culture - Shared Set of Values
  • Organizational Structure
  • Management Decision Making

3
Cooperative Strategies in Japan S. Korea
  • Keiretsu
  • Vertical
  • Manufacturing
  • Financial
  • Chaebol
  • Market Expansion Strategies

MARKET
Concentration
Diversification
Concentration
COUNTRY
Diversification
4
Global Competition Has Resulted in
  • Shorter Product Life Cycle
  • Higher Quality
  • Competitive Price
  • Innovative Products

5
Global Strategic Alliances Success Factors
  • Win-Win Situation
  • Avoid Conflicts
  • Equal Partnerships
  • Equal Contributions from Partners
  • Similar Organizational Cultures
  • Compatible Organizational Structure
  • Compatible Decision making Structure
  • Clear Lines of Demarcation
  • Long Enough Relationship

6
Reasons for Strategic Alliances
  • Compensate for Weaknesses
  • Increase Competitive Strengths
  • Rapid Expansion into New Markets
  • Access to Technology
  • Lower Marketing Production Costs
  • A Source of Capital
  • Fill-out Product Lines
  • Shorter Lengths of Product Life Cycles
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