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Professor Hongnian Yu Digital Economy Digital Britain


The Communications Sector is one of the three largest sectors in UK economy ... Britain has the highest proportion of internet advertising of any developed economy. ... – PowerPoint PPT presentation

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Title: Professor Hongnian Yu Digital Economy Digital Britain

Professor Hongnian Yu Digital Economy Digital
  • A digital economy is an economy that is based on
    electronic goods and services produced by an
    electronic business and traded through electronic
    commerce. That is, a business with electronic
    production and management processes and that
    interacts with its partners and customers and
    conducts transactions through Internet and Web
    technologies. (
  • Digital Economy is defined by the Research
    Councils as the novel design or use of
    information and communication technologies to
    help transform the lives of individuals, society
    or business.
  • The Digital Economy is an RCUK cross-Research
    Council Programme, aimed at realising the
    transformational impact of Information and
    Communication Technologies (ICT) for all aspects
    of Business, Society and Government.
  • Research in the Wild is about enabling
    researchers, in the digital economy, to expose
    and test their research ideas with potential
    beneficiaries for example, the individual,
    business and/or society in order to get closer
    to achieving a viable proposition with potential
    for transformational impact.

The Research Challenge
  • Increasingly, the novel, innovative and in some
    cases subversive design and use of new
    technologies can revolutionise existing business
    processes or create new business and social

Digital Britain (1)
  • The Communications Sector is one of the three
    largest sectors in UK economy alongside energy
    and financial services.
  • The UKs digital economy accounts for around 8
    of GDP.
  • It has been one of the fastest growing successes
    of the past decade.
  • UK pioneered digital television and radio and
    have led the way in a national switchover
  • Britain has the highest proportion of internet
    advertising of any developed economy.
  • By 2012 1 in every 5 of all new commerce in the
    UK will be online.

The growing global focus on digital technology
  • President Obamas technology-based American
    presidential campaign changed the face of US
    elections and he has made it clear that he sees
    both technology and a strong communications
    infrastructure as vital to economic recovery and
    growth. This includes a radical approach to the
    deployment of a modern communications
    infrastructure, including redefining universal
    service to extend its scope to broadband and
    unleashing the power of the wireless radio
  • The French Government has recently launched its
    France Numerique 2012 plan, an ambitious
    communications sector strategy designed to
    strengthen Frances digital position and enhance
    its broader competitiveness at a time of global
    economic slowdown and crisis.
  • The message laid out in the plan is clear the
    digital economy is the most dynamic sector in the
    world and as the global recession bites, it is
    essential to nurture those parts of the economy
    that can generate growth potential and jobs.

The Information Age Partnership
  • The Information Age Partnership (IAP) is a
    partnership for action between industry and
    Government, comprising Ministers and Chief
    Executives of the UKs leading IT, Electronics,
    Communications and Content companies.
  • IAP aims to ensure that ICT is effectively
    deployed to accelerate innovation and
    productivity growth across the economy and to
    impact directly on the priorities of small and
    medium sized businesses. This helps the UK to
    take maximum global advantage of the
    technological, economic and political
    developments that characterise the information
    age and can drive the UKs economic recovery.
  • IAP will become an even more important and
    valuable forum for engagement between Government
    and industry, with a mission to ensure that the
    promise of Digital Britain is realised.

Digital Britain Five objectives
  • Upgrading and modernising UK digital networks
    wired, wireless and broadcast so that Britain
    has an infrastructure that enables it to remain
    globally competitive in the digital world
  • A dynamic investment climate for UK digital
    content, applications and services, that makes
    the UK an attractive place for both domestic and
    inward investment in UK digital economy
  • UK content for UK users content of quality and
    scale that serves the interests, experiences and
    needs of all UK citizens in particular impartial
    news, comment and analysis
  • Fairness and access for all universal
    availability coupled with the skills and digital
    literacy to enable near-universal participation
    in the digital economy and digital society and
  • Developing the infrastructure, skills and take-up
    to enable the widespread online delivery of
    public services and business interface with

EPSRC Funding Focus
Digital Economy
NanoScience through Engineering to application
Essential Platform for the Knowledge Economy and
much of the Rest of Science
Securing the Future