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Sponsorship

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Facilities can be Provided, Paid for or Paid Time off Work can be Arranged ... Food ... Sponsoring is one of the Most Effective ways of Advertising ... – PowerPoint PPT presentation

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Title: Sponsorship


1
(No Transcript)
2
Sponsorship
  • This is a Vital part of Sport and without it many
    Performers couldnt Compete
  • Sponsorship now covers Individuals, Teams or
    Clubs, Sports and Events
  • Who Sponsors the Following
  • Chelsea FC
  • Jose Mourinho
  • Andrew Murray
  • Paula Radcliffe
  • Queens Tennis Tournament
  • The FA

3
Sponsorship
  • Individuals
  • Most Professional Sportspeople are Sponsored
  • A Racing Drivers Overalls are Sponsored by lots
    of Companies who Pay for their Space
  • If Very Successful a Sports Person can make more
    Money through Sponsorship than Wages e.g. David
    Beckham Michael Jordan
  • Teams Clubs
  • At all Levels Companies Sponsor Teams and Clubs
  • Successful Clubs attract Lots of Sponsors
    offering Large Sums of Money
  • Small Clubs wouldnt be able to Progress without
    Sponsors

4
Sponsorship
  • Sports
  • Sometimes the Sports National Governing Body is
    Sponsored and Everyone Benefits
  • ITV Digital Sponsored the Football League
  • Events
  • These are Popular because the Sponsor is
    Guaranteed to be Associated with Success and
    Successful Teams
  • They Receive a lot of Advertising Publicity
  • Events are Sponsored at all Levels right from a
    Local Gymnastic Competition to the Olympics

5
Types of Sponsorship
  • Sponsorship can come in the form of Money but
    also in
  • Equipment
  • As part of a Sponsorship Agreement the Performer
    receives all of their Equipment ranging from
    Shoes to Rackets
  • Clothing
  • This will Include Clothing for Matches, Training
    and also Leisure Items
  • Accessories
  • Performers are paid to Wear certain Watches (Tag
    Heure Golf) and Sunglasses (Oakley Cricket)

6
Types of Sponsorship
  • Transport Travel
  • Car Companies will often Provide Cars with
    Drivers for Competitions
  • Air Travel Companies will Provide Free Flights
  • Even at Lower Levels Transport Expenses is often
    Paid
  • Money
  • Actual Payments are often made to the Performer
    which becomes an Extra-Income
  • Training
  • Facilities can be Provided, Paid for or Paid Time
    off Work can be Arranged
  • Personal Trainers and Coaches can also be Financed

7
Types of Sponsorship
  • Entry Fees Expenses
  • These can become Very Expensive and Prevent some
    Performers from Participating
  • Wimbledon can cost 3000 before a Ball has been
    Hit
  • Food
  • Butchers will Sponsor Weight Lifters and Field
    Athletes who Require a Large Protein Intake which
    they get from Meat

8
Benefits of Sponsors
  • Advertising
  • Sponsoring is one of the Most Effective ways of
    Advertising
  • It works out Cheaper than other forms of
    Advertising like Television, Newspapers,
    Billboards or Radio
  • Some Products are not Allowed to be Advertised on
    TV so Sponsorship is a Way Round this e.g. Stella
    Artois Tennis
  • Tax Relief
  • Sponsors can Claim against the Taxes they Pay
    which Ultimately Saves them Money
  • Image
  • It is Good for Companies to be Associated with
    Sport because it Portraits a Healthy Successful
    Lifestyle

9
Benefits cont
  • Research Development
  • Performers use their Products which Means they
    can Test out New Materials or Equipment to see
    How Well they Work
  • Goodwill
  • Many Sponsors will Help as a Gesture of Goodwill
    without any Guarantee that they will Gain from it
  • Improved Sales
  • This is the Most Important Benefit to a Sponsor
  • Successful Sponsorship Guarantees this e.g.
    Beckham Adidas, Jordan Nike and Tiger Nike

10
Tasks
  • What are the Disadvantages of Sponsorship?
  • Which Boxer had a 1 million Deal, with who and
    was this a Success?
  • What would you as a Sponsor Expect from a
    Performer?
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