Data Mining Personal Medical Information to Sell Prescription Drugs - PowerPoint PPT Presentation

Loading...

PPT – Data Mining Personal Medical Information to Sell Prescription Drugs PowerPoint presentation | free to view - id: 24eeb-MDUwM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Data Mining Personal Medical Information to Sell Prescription Drugs

Description:

Uses individual patient medication history to promote specific drugs directly to ... Marketing to Individuals Using Identifiable Patient Medication History ... – PowerPoint PPT presentation

Number of Views:98
Avg rating:3.0/5.0
Slides: 13
Provided by: prescripti
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Data Mining Personal Medical Information to Sell Prescription Drugs


1
Data Mining Personal Medical Information to
Sell Prescription Drugs
  • Prescription Project Conference
  • December 9, 2008
  • Washington D.C.

2
Using Individual Medication History for Marketing
Drugs Two Forms
  • Uses individual patient medication history to
    promote specific drugs directly to patient
  • Uses partially de-identified patient history to
    market drugs to doctors and indirectly influence
    patient care

3
Marketing to Individuals Using Identifiable
Patient Medication History
  • Ads/letters sent to individuals by mail, using
    Protected Health Information to promote alternate
    drugs
  • HIPAA allows communication without consent for
    alternative treatments, therapies, sites of
    care, or providers
  • Not classified as marketing
  • PBMs, mail order pharmacies, manufacturers may
    benefit
  • Consumers hate this

4
Marketing to Individuals Using Identifiable
Patient Medication History
  • Reminder to Fill Prescription letters
  • Currently sent by business associate of covered
    entity pharmacy where Rx originally dispensed
  • Letters give appearance of care coordination
  • Patient may be better off NOT refilling at same
    pharmacy
  • Calif. S. 1096 would have allowed drug companies
    access to patient pharmacy records to send
    directly to patients

5
Electronic Medical Records Easier Target for
Marketing Use
  • Software vendors may have individual patient
    records on back-up servers
  • More easily follow patients across sites of
    care
  • Software vendors are business associates, not
    HIPAA covered entities
  • Business Associate loopholes in HIPAA
  • No federal enforcement
  • Business Associate must promise privacy
    protections
  • Covered entity only at risk if it knew or had
    reason to suspect violation
  • No private right to sue in federal court, 4
    criminal cases

6
IT Expert Says Software Vendor Contracts Violate
HIPAA Privacy Rules
  • There are vendors that are obligating covered
    entities to do things they are not allowed to
    do.Paul Tang, member of HHS IT and NCHVS
    privacy and confidentiality advisory groups
  • Vendor contracts claim ownership of data, real
    time access and right to resell

7
Software Vendors Share Patient Data with
Manufacturers
  • Tangs concern confirmed in New Hampshire
  • Vendor admits they sometimes share data for
    research
  • Permission granted by doctor--extent of PHI
    disclosure unclear but includes unique identifier

8
Public Not Confident About Privacy and Security
of Medical Information
  • 80 Very worried (Markle Foundation)
  • Lie to doctors, ask doctors to fudge records,
    skip tests
  • Medical Identity Theft250M cases in 2005 (FTC)
  • Expensive (50 vs. 1 for social security number
    theft) and dangerous

9
Who Supports Better Privacy Controls?
  • National Committee for Health and Vital
    Statistics
  • National Governors Association
  • Government Accounting Office
  • Secretary of Veterans Affairs
  • The Presidents Council of Advisors on Science
    and Technology

10
Who Will Oppose Better Privacy Controls?
  • PhRMA
  • Hospitals, PBMs, Pharmacies, Health Care
    Communications Companies, Possibly Doctors and
    Other Providers

11
HIPAA Loopholes Must be Closed To Prevent Use of
Individual Medication History for Selling RX
Drugs
  • No action seen at federal level
  • HIPAA allows states to enact stricter laws
  • Add privacy/security provisions on business
    associates with state enforcement and penalty
    (consumer protection act) to stop software
    vendors from selling data
  • Redefine marketing more broadly than HIPAA to
    require consent for alternative treatment/
    therapies/sites of care/providers

12
  • Cindy.Rosenwald_at_leg.state.nh.us
  • 603.271.3589
About PowerShow.com