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ABRAMS CONSULTING GROUP, INC'

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... periodicals (BUSINESS TRAVEL NEWS, TRAVEL AGENT, etc.), and many news dailies. ... RADIO NETWORK, CNN FINANCIAL NEWS, and CNBC BUSINESS NEWS on auto rental and ... – PowerPoint PPT presentation

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Title: ABRAMS CONSULTING GROUP, INC'


1
CONVERGENCE TRAVELWORKS, WORLDWIDE
An Entertainment Industry-Focused Travel
Transportation Management Company
2
CONVERGENCE TRAVELWORKS (CTW)
  • Outgrowth of Maniac Creative Abrams
    Consulting Group
  • Maniac Creative A brand-driven production,
    entertainment and creative marketing Co. --
    Produce, own and/or market creative content and
    live events in lock-step with select,
    forward-thinking brand partners -- Value
    Proposition Deliver brands cash ROI on
    co-produced content
  • Abrams Consulting (ACG) Leading specialized
    travel consulting and market research
    organization
  • Santa Monica, New York, Long Beach, London,
    Tokyo offices
  • Maniacs Scotty Abrams and ACGs Neil Abrams,
    forming CTW joint venture in entertainment
    travel services -- Leveraging combined
    entertainment travel industry
    expertise, relationships

3
Professional Profiles of CTW Senior Management
NEIL ABRAMS Neil Abrams, formerly of the Hertz
Corporation, established ABRAMS CONSULTING GROUP,
INC., a car rental consulting and travel market
research organization in 1982, in response to the
changing landscape and competitive climate of the
U.S. auto rental industry that was taking shape
in the early '80's. Since that time, ABRAMS
CONSULTING GROUP ACG), based in Purchase, New
York, has become the leading specialized
consultancy providing management services to auto
rental operators and systems throughout the U.S.
and Canada as well as to vendors and suppliers to
the industry. Under the ACG umbrella, ABRAMS
CONSULTING INTERNATIONAL, an ACG subsidiary,
advises and supports auto rental, travel service,
and transportation-related companies worldwide
ABRAMS TRAVEL DATA SERVICES, another business
unit, based in Los Angeles, is a specialized
travel market research company
AdlerAbramsAdvisors provides management
consulting and market research services to the
commercial fleet management and leasing
industry. Finally, in September of 2003, ABRAMS
TECHNOLOGY ADVISORY SERVICES was launched -- a
unit specializing in car rental technology
consulting services. The scope of Mr. Abrams'
consulting projects conducted for his clients
falls under the general categories of business
development, strategic planning, and
organizational development specifically,
management controls and systems, operations
analysis, business performance measurement,
business plan preparation, market and sales
development, competitive analysis, yield
management, and revenue/profit maximization.
Market research services include consumer and
business to business surveys performance
benchmarking airport, local market, travel, and
transportation data market trends forecasting
pricing and cost databases and customized
research. The full inventory of ACG's products
can be found at the company's website at
http//www.abramsconsulting.com.  
4
Professional Profiles of CTW Senior Management
NEIL ABRAMS, Continued… As a leading independent
expert on the dynamics of the auto rental
business domestically and internationally, Mr.
Abrams' opinions, projections, and insights are
frequently referenced and recognized by industry
observers and analysts. He …is frequently quoted
in major business publications (e.g., WALL ST.
JOURNAL, FORTUNE MAGAZINE, etc.), trade
periodicals (BUSINESS TRAVEL NEWS, TRAVEL AGENT,
etc.), and many news dailies. …is the author of
numerous articles on the auto rental business and
the travel services industry. …is a speaker at
national and international auto rental and travel
service conferences. …has been on the Editorial
Advisory Board and Contributing Editor to AUTO
RENTAL NEWS, the major industry trade
publication, the Editorial Advisory Board for the
TRAVEL DISTRIBUTION REPORT, a leading travel
reservation systems periodical, and on the
Advisory Board of THE MASTERS PROGRAM, an annual
symposium of global travel industry leaders.
  …has been interviewed for the BLOOMBERG FORUM,
CBS RADIO NETWORK, CNN FINANCIAL NEWS, and CNBC
BUSINESS NEWS on auto rental and travel industry
issues of the day. Mr. Abrams earned a Masters of
Business Administration Degree in 1973 at the
Bernard Baruch Graduate School of Business
Administration in New York City. He presently
resides in Rye Brook, NY, in Westchester County,
and works out of the offices of Abrams Consulting
Group, Inc., 3020 Westchester Avenue, Purchase,
NY, also in Westchester County. He can be reached
by phone at 914-696-5100, fax 914-696-5101 or
e-mail nabrams_at_abramsconsulting.com.
5
Professional Profiles of CTW Senior Management
JOHN D. ECKEL   Current
Position John
Eckel is the President of Maniac Creative and its
marketing
subsidiary Convergence MediaWorks, a principal
investor in
Convergence TravelWorks.  
Maniac Creative is a brand ROI-driven production
and entertainment
marketing firm, whose client roster includes
Ford, Polo, Hersheys, DC
Shoes and Mary Kay Cosmetics. The company
(originally Maniac FilmWorks Music) was formed
in May 2004. Prior History From August
1991-2004, Mr. Eckel served as Senior Vice
President Worldwide Sports and Automotive
Marketing Director of Hill and Knowlton, the
worlds second largest public relations/public
affairs firm. He also served as Chief Creative
Officer of BrandStruck -- a J. Walter Thompson -
HK joint operation, formed in Dec. 2000. Mr.
Eckel created and managed award-winning new
product launches, integrated sponsorships,
special events, crisis management programs and
award-winning publicity efforts for many of the
worlds leading corporations, sports associations
and personalities.   He led new business teams
that secured such clients as Ford, Allstates
Olympic and USA Basketball sponsorships,
International Olympic Committee (global AOR),
Athens 2004 Olympic Committee, DirecTV, Goodyear,
PGA of America, Frito Lay (4 Super Bowl Halftime
Shows Tostitos Fiesta Bowl), NHRA, NHL (2002
All-Star Game) and Feld Entertainment (Disney On
Ice, Ringling Bros. Circus). He also led the
strategic launches of The Golf Channel, John R.
Wooden Classic, Los Angeles Sports
Entertainment Commission,  
6
Professional Profiles of CTW Senior Management
JOHN D. ECKEL, Continued… Adidas global World
Cup Soccer sponsorships, and dozens of products
and events for Wilson Sporting Goods, Easton, and
Pepsi. Eckel also created StarBranding, a
proprietary HK property that built stars into
brands, and brands/products into marketplace
stars. Clients included Premier Management, NFL
All-Pro Chris Claiborne, Jimmy Smith, Patrick
Surtain, Troy Brown, Mark McGwire, Shaq
(Shaqtacular charity event), Michael Douglas
Friends Celebrity Golf, Bob Hope (100th Birthday
Tribute), Jamie Lee Curtis (Ford Blue Oval),
Wayne Gretzky (Goodyear) and other elite
stars.  Mr. Eckel joined Hill and Knowlton from
the Chicago headquarters of Daniel J. Edelman
Worldwide, where he helped found the firm's
Sports Marketing Division in 1986.  While with
Edelman, Mr. Eckel created and managed
award-winning PR and sports marketing programs
for Brown-Forman Beverage Co., G. Heileman
Brewing, Hunt-Wesson LPGA Tour, Inside Sports
Magazine, The Chicago Marathon and Schwinn
Bicycles.  Other Information Mr. Eckel graduated
with honors from Marquette University, where he
majored in communications and marketing. He
serves the community as a Vice Chairman of the
Boy Scouts of America a National Trustee for the
Pacific Region Board Group of the Boys Girls
Clubs of America and as a member of the Fund
Raising Committee for the Governor's Council on
Sports and Physical Fitness. He is also a member
of the Public Relations Society of America and
The Orange County Sports Association.    
7
CONVERGENCE TRAVELWORKS, WORLDWIDE A JOINT
VENTURE
ACG ABRAMS CONSULTING GROUP, INC. Leading special
travel consultancy and market research firm for
over 20 years
Maniac Creative Production and Entertainment
Marketing Company
Independent Film Production Company Customers
8
THE BUSINESS PLAN
  • Focus solely on providing top quality service to
    independent film production companies
  • Aggregate their collective travel and
    transportation expenditures
  • . . . Thereby securing more favorable contracts
    with travel suppliers, and
  • Significantly reducing below the line film
    production costs

9
Entertainment Industry Travel Services Overview
  • Substantial aggregated expenditure on travel and
    transportation at project and corporate levels
  • ? Car truck rental for product shoots
  • ? Vehicle leasing for production
    companies. Includes cars and trucks
  • ? Limo services for local travel
  • ? Air travel and lodging
  • ? Commercial Air
  • ? Charter
  • ? Private jet services

10
Entertainment Industry Travel Services Overview
(Cont.)
  • In 2003, studios spent well in excess of 100
    million on ground transportation alone, which is
    a fraction of total travel/transportation spend.
  • -- Does not include Indies spend
  • Costs to each participating company reduced
    significantly if services aggregate as a result
    of substantially greater pronounced leverage with
    service providers.
  • Since travel and transportation are utility
    services, with no brand enhancement value,

    aggregation has no competitive impact.

11
STRATEGIC PLAN
PHASE I
Participating Independent Film Production
Companies
CTW
Truck Rental
Fleet Leasing
Livery
Car Rental
12
Phase II ? Commercial and Private Air
Transportation
Phase III ? Lodging
  • Phase IV
  • ? TV/Cable Networks
  • ? Record Labels
  • ? Other high volume entertainment/media/comp
    anies (agencies)

13
HOW DO INDIES BENEFIT?
  • Substantial savings on domestic and worldwide
    travel and transportation expenses
  • Big studio service clout
  • Travel management and negotiations conducted by
    experts
  • -- Provides you more time and money to
    focus on producing films

14
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