Martha Stewarts Lost Reputation - PowerPoint PPT Presentation

Loading...

PPT – Martha Stewarts Lost Reputation PowerPoint presentation | free to download - id: 24c83-ZmJiO



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Martha Stewarts Lost Reputation

Description:

Martha Stewart's Lost Reputation. Case Analysis & Discussion. EMBA20. January 2003. Martha Stewart's Lost Reputation. Reputation issues. Q1 Basis. Q2 MSO's stock ... – PowerPoint PPT presentation

Number of Views:449
Avg rating:3.0/5.0
Slides: 9
Provided by: lenbr
Learn more at: http://www.swlearning.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Martha Stewarts Lost Reputation


1
Martha Stewarts Lost Reputation
  • Case Analysis Discussion
  • EMBA20
  • January 2003

2
Martha Stewarts Lost Reputation
  • Reputation issues
  • Q1 Basis
  • Q2 MSOs stock price decline
  • Q3 Target market
  • Q4 Brand qualities impact of insider trading
  • Projection issues
  • Q5 Sales and profits
  • Q6 Stock price range
  • Crisis Management
  • Q7 Avoid the appearance
  • Q8 Handle crisis better
  • Insider trading
  • Q9 Harmful?
  • Q10 Dealing with friends?
  • Q11 U.S./Canadian differences
  • Break out, discussion to follow

3
What makes a good reputation?
Credibility
Reliability
Corporate Reputation
Trustworthiness
Responsibility
Formbrun, p. 72
4
Brand Image
  • Types of Brand Association
  • Attributes
  • Non-product elated price, user user imagery,
    brand personality, feelings and experience
  • Product related
  • Benefits
  • Functional
  • Experiential
  • Symbolic
  • Attitudes
  • Favourability of Brand Associations
  • Strength of Brand Associations
  • Uniqueness of Brand Associations
  • Keller, 1998, 94

5
Brand Valuation
  • Discounted future net cash flows or brand
    earnings after charge for capital (excess
    earnings)
  • Brand strength 7 factors
  • Leadership
  • Stability
  • Market
  • Geographic spread
  • Trend
  • Support
  • Protection
  • Keller, 1998, 362,3

6
Projection Issues
  • Earnings estimate
  • Price/earnings ratio
  • Reasonable range
  • Market Factors
  • Stock price

7
Crisis Management
  • Appearance Issues
  • Better handling overall

8
Insider Trading
  • Nature of Concern
  • Why Harmful?
  • How to deal with friends?
  • U.S. / Canada differences
About PowerShow.com