You fight for your clients' We fight for you

1
You fight for your clients. We fight for you!

• Thank you for your commitment to
• The REALTOR Action Fund
• and organized real estate!
• Time is of the Essence!
• What can we do during the next 90 Days?

2
Agenda

• What is REALTOR ACTION FUND (RAF)?
• Captain Mission/Objectives
• What Can We Do Immediately? (During the next 90
  Days)
• Talk to Your Association
• Staff Education
• Reach Out/Talking Points
• Phone Banking
• R.A.F. Payment Plan
• Resources
• Adjourn

3
What is the REALTOR Action Fund (RAF)?

• The RAF is the money raised to advance the goals
  of our REALTOR political action committees
  (PACs) at the local, state and federal levels of
  government.
• Every REALTOR is asked to make this voluntary
  investment when paying their yearly membership
  dues.

For more information refer to RAF Guide
4
Fundraising Captains Mission ObjectivesFor
the next 90 Days

• Lead by Example Invest 197!
• Make sure we all get the word out to invest now
  during Dues Billing
• Provide leadership and urgency to your
  associations fundraising efforts
• Encourage participation at levels of 49 and
  above outside regular dues billing.

5
What Can We Do Immediately?(During 2010 Dues
Billing Cycle)

• Please verify that your association includes the
  R.A.F. contribution above the line if they are
  not already doing so.
• Include Dues Billing Insert w/Dues Billing
  mailing
• Educate Association Staff personnel who work
  directly with members
• FTC Outreaches Visit the largest offices w/in
  your association first and work your way down
• Phone banking
• Talk to your colleagues!
• Post information in your newsletter!
• Discuss payment plan-- 20 and above can be put
  on a monthly schedule!
• Ask members to complete pledge card.
• NEVER ACCEPT CASH PAYMENTS!

6
2010 Dues Billing Sample With R.A.F. Above the
line
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DUES BILLING INSERT!
For more information refer to RAF Guide
8
Now is the time to REACH OUT !

• Reach out to your fellow REALTORS, wherever they
  congregate such as new member orientations,
  office meetings, caravan meetings, and local
  association meetings
• When you are given a chance to speak, briefly
  state why REALTORS and their allies need to be
  involved politically.
• Tell them why you are an investor.
• Thank any recent or high dollar investors.
• Ask them to participate in RAF.
• Ask them to help you spread the word.
• A field representative can assist you on your
  outreach efforts. Please be sure to contact them!

For more information refer to RAF Guide
9
Good/Bad/Ugly Script Talking Points

• Why Should you give to the REALTOR Action Fund?
• The Good 2009 Successes
• PRESERVED Property Profiles Title insurance
  companies stopped providing property profiles in
  a reaction to a letter issued by the Department
  of Insurance. Within a week C.A.R. reversed
  this!
• DEFEATED 3 Independent Contractor Withholding
  3 times in 2009!
• Politicians proposed an acceleration of income
  tax payments in the form of 3 withholding
• DEFEATED Point of Sale Bills Multiple bills
  were introduced which if passed would have
  resulted in, as much as, 20,000 of costs per
  home to close escrow.
• The Bad Just some of the 2010 Threats (Given
  our State budget deficit)
• SERVICE TAX Possible sales tax on all services
  including Real Estate Commissions, Title, Escrow
  and Home Inspections Fees
• FLAT TAX Would eliminate Mortgage Interest
  Deduction and home office deductions
• INDEPENDENT CONTRACTOR WITHHOLDING This issue
  will no doubt be back again
• MORTGAGE INTEREST DEDUCTION Could be eliminated
• MORE POINT OF SALE Resource (Water Energy
  conservation and safety improvements likely to be
  proposed)
• REAL ESTATE FINANCE Need we say more?
• ENVIRONMENTAL HAZARDS Puts REALTORS at risk
  legally if home you are showing has any levels of
  toxins.

10
Phone Bank Strategies

• Phone Banking Guidelines
• The telephone solicitation guidelines were
  created to inform you of C.A.R.s company policy
  on placing calls to C.A.R. members to ensure
  that your calls comply with federal and state
  laws and to make each call an effective pleasant
  and rewarding experience for both you and the
  member.
• Please review the guidelines in your RAF Guide
  and be sure to follow them and the script when
  setting up your phone bank.

For more information refer to RAF Guide
11
Above All Ask!

• Again, make a personal investment of 197 to the
  RAF.
• This shows others that you are doing your part
  and makes asking others to contribute easy. Have
  a one line answer memorized for why you
  personally felt it was so important to contribute
  to RAF.
• Remember To Ask Everyone To Invest On the Spot
• When surveyed most people say that they dont
  contribute because no one has ever asked them to.
  Always end a presentation with, Can we count on
  your support today? If they say not today, ask
  when, and always follow up.
• Why Should REALTORS Invest in RAF?
• They get a terrific return on their 197
  investment. C.A.R.s legislative successes, save
  members over 13,000 a year by defeating costly
  legislation that threatens their ability to serve
  their clients and sell real estate. And its easy!
  REALTORS can simply contribute in monthly
  installments! Contributions of 197 may be paid
  over 12 months at a rate of 16.42.

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R.A.F. Payment Plan

• Investment Amount Monthly Payment
• 20 1.66
• 49 4.08
• 98 8.17
• 197 16.41

13
2010 REALTOR Action Fund Pledge Card
14
Resources

• Government Affairs Field Representatives
• Laiza Garcia - Northern Coast
• laizag_at_car.org 916-832-3522
• Matt Garth - Greater L.A.
• Matthewg_at_car.org 310-809-0372
• Rian Barrett - Central Valley
• Rianb_at_car.org 916-248-0981
• Julia Parenteau OC, SD, and the Desert
• Juliap_at_car.org 714-654-4929
• Lynn Movroydis State Fundraising Field
  Representative
• Lynnm_at_car.org 949-218-0387
• Lisa Edwards CREPAC Staff Coordinator
• lisae_at_car.org 916-492-5200
• David Howard Political Affairs Director
• davidh_at_car.org 916-492-5200
• Annly Roman Administrative Assistant
• annlyr_at_car.org 916-492-5200

15
R.A.F. Statistics
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2010 ThreatsWebster Threat1) An expression
of intention to inflict evil, injury or damage2)
An indication or warning of probable trouble
State Budget 20 Billion?? Service Tax Flat
Tax Transfer Tax Split Roll Withholding Mortgage
Int. Deduction Bus. License Tax
Other ? ? ? Real Estate Finance? Point-of-Sale Age
ncy (Predatory Selling) Independent
Contractor Environmental Hazard
17
RECAP

• Lead by Example
• Educate
• Help elevate RAF participation in 2010
• Always get C.A.R. staff approval, prior to
  planning a supplemental fundraising Activity
• NEVER ACCEPT CASH PAYMENTS!

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Ideas, Comments, Questions?

• REALTORS dont let other REALTORS opt out
• Because.
• When every REALTOR makes an Investment
  in RAFEverybody wins!
• Thank you so much for your time and your
  commitment.
• We cannot win without you!