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Electronic Arts - EA

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EA has been a leader in its field since the company was founded. ... 2000: EA signs Mike Piazza of New York Mets to be the spokesman for EA Sports Triple Play 2001. ... – PowerPoint PPT presentation

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Title: Electronic Arts - EA


1
Electronic Arts - EA
  • Game Industry Giant

2
Founded in 1982
  • BACKGROUND Electronic Arts (EA) is the world's
    leading independent developer and publisher of
    interactive entertainment software for advanced
    entertainment systems such as the PlayStation2
    computer entertainment system, the PlayStation,
    Xbox video game console from Microsoft, the
    Nintendo GameCube and the Game Boy Advance as
    well as the personal computer.
  • EA has been a leader in its field since the
    company was founded. EA has and continues to
    innovate and improve interactive gaming.
    Combining diverse media such as video,
    photographic images, motion capture, 3D face and
    body rendering technologies, computer graphics,
    and stereo sound with contributions from
    storywriters, film directors and musicians, EA
    uses technology and creativity to create
    mainstream entertainment through an interactive
    medium.

3
Why it is 1
  • Last year, more than 22 EA titles sold over 1
    million units, including The Sims, Medal of
    Honor Frontline, Harry Potter and The Chamber of
    Secrets, James Bond 007 Nightfire, FIFA
    Soccer 2003, NBA LIVE 2003 and Madden NFL
    Football 2003.
  • Revenues 2.5 Billion for fiscal 2003
  • In addition to the Redwood City, California
    headquarters and development studio, the company
    has development studios in Austin, Texas Los
    Angeles, and Walnut Creek, California Orlando,
    Florida Vancouver and Montreal, Canada Tokyo,
    Japan and London, England.
  • EA markets its products worldwide under three
    brand logos
  • EA SPORTS
  • EA SPORTS BIG
  • EA GAMES

4
Partnerships
  • Electronic Arts Partners (EAP) is EA's publishing
    studio that co-publishes and distributes
    third-party products throughout the world. In
    2002, EAP and its co-publishing partner Digital
    Illusions, C.E. won the Academy of Interactive
    Arts and Sciences' Game of the Year for
    Battlefield 1942. EAP, which ranks as one of the
    industry's top 10 publishing companies based on
    revenues, currently has worldwide co-publishing
    agreements with Digital Illusions, C.E., Disney
    Interactive, Fox Interactive, Krome Studios, LEGO
    Interactive, IO Interactive, Warner Brothers
    Interactive and Sunflowers Interactive
    Entertainment Software. EAD also has regional
    partnerships including NovaLogic in North
    America Capcom, NovaLogic, NAMCO and other
    partners in Europe LucasArts, Square Enix Co.
    Ltd., NovaLogic, and other partners in various
    countries of the Asia-Pacific region and
    LucasArts in Japan. The EAP Business Unit also
    works with EA Studios to bring franchises to EA's
    internal development studios. Such franchises
    include the James Bond Franchise from MGM, Medal
    of Honor from DreamWorks Interactive (later
    acquired by EA), and The Lord of the Rings
    Trilogy from New Line Cinema.

5
History
  • 1982 Electronic Arts was founded.
  • 1991 EA acquires Distinctive Software, Inc.
  • Jun, 1997 Maxis was acquired by Electronic Arts
    in a US 125 million dollar stock transaction as
    a "fully-owned subsidiary" of EA.
  • Jul 28, 1998 EA acquired ABC Software to
    establish direct sales org in Switzerland and
    Austria.
  • Aug 04, 1998 EA enters into long term
    development agreement and makes investment in
    software developer Kodiak Interactive, who will
    develope WWF wrestling titles for EA.
  • Aug 17, 1998 EA announced intention to buy
    Westwood Interactive from Virgin Interactive
    Entertainment.
  • Aug 25, 1998 EA Ships Madden NFL 99 for PSX.
  • Aug 26, 1998 EA ships Tiger Woods 99 PGA Tour
    Golf.
  • Sep 10, 1998 EA ships NASCAR 99 for N64
  • Sep 14, 1998 EA ships Jane's Israli Air Force
  • Sep 16, 1998 EA ships "Future Cop LAPD" for PSX
  • Sep 17, 1998 EA Ships Moto Racer 2 for PSX
  • Sep 22, 1998 EA ships NASCAR 99 for PSX
  • Sep 23, 1998 EA sponsors 2nd Annual EA Sports
    Internet Tour with 65000 in prize money.
  • Oct 12, 1998 EA opens Subsidiary in Korea.
  • Oct 15, 1998EA ships Fighter Pilot for PC
  • Oct 29, 1998 Origin Systems ships Ultima Online
    The Second Age
  • Nov 02, 1998 EA ships "Small Soldiers" for PSX
  • Nov 10, 1998 EA ships NVA Live 99 for PC, PSX
    and N64
  • Nov 16, 1998 EA secured 8-year exclusive license
    to top world soccer licenses, include FIFA and
    EURO cups.
  • EA ships ESPN Digital Games' X Games Pro Boarder
    for the PSX, with PC to follow.

6
History cont
  • Nov 17, 1998 Bullfrog Productions launch
    Populous The Beginning.
  • Nov 23, 1998 EA/Jane's ships Jane's WWII
    Fighters
  • Nov 24, 1998 EA ships Tiger Woods 99 PGA Tour
    Golf, Knockout Kings, and FIFA 99 for the PSX.
  • Nov 25, 1998 EA ships "Future Cop LAPD" for PC
    and Mac, as well as Moto Racer 2 for the PC.
  • Dec 15, 1998 Ultima Online claims 100000 active
    playing players.
  • Jan 11, 1999 Maxis releases Simcity Classic
    available for free playing on their website.
  • Jan 12, 1999 EA Sports signs Sammy Sosa to be
    spokesman and coverman for Triple Play 2000.
  • Jan 14, 1999 EA recalls PSX version of Tiger
    Woods 99. A bootleg episode of Southpark was
    found on the CD in normally unused space. The
    file was only readable via a PC, and was
    invisible to the PSX console. Recall was issued
    since Southpark is offensive to some people.
    Roughly 100000 copies were affected.
  • Jan 19, 1999 EA / Maxis announces that Simcity
    3000 has "gone gold".
  • Feb 09, 1999 EA / Firaxis ships Sid Meier's
    Alpha Centauri.
  • Feb 22, 1999 EA signs multi-year Formula One
    license
  • Mar 03, 1999 EA ships Superbike World
    Championship for PC.
  • Mar 11, 1999 EA/Origin brought Wing Commander to
    movie screen.
  • May 05, 1999 EA ships Jane's Fleet Command
  • Jun 08, 1999 EA ships over 1 million copies of
    Simcity 3000.
  • Jun 10, 1999 EA signs three year Supercross
    sponsor agreement.
  • Jun 16, 1999 EA announces release of Need for
    Speed High Stakes for the PC.

7
History cont
  • Jul 27, 1999 EA receives first "Online Privacy
    Seal" under ESRB Privacy Online certification
    program.
  • Jul 28, 1999 EA signs licensing agreement with
    Major League Soccer. EA/Firaxis announced Sid
    Meier's Alien Crossfire, expansion to Alpha
    Centauri.
  • Jul 30, 1999 EA ships Simcity 3000 for the Mac
  • Aug 31, 1999 EA will sponsor Las Vegas Bowl.
  • Sep 02, 1999 EA signs Michael Jordan to appear
    in future basketball games.
  • Sep 08, 1999 EA acquires Playnation, ships NHL
    2000 for the PC.
  • Sep 17, 1999 EA/Looking Glass Studios ships
    Flight Unlimited III.
  • Oct 18, 1999 EA enters into exclusive
    development agreement and invests in Bottle
    Rocket. EA/Jane's ships Jane's USAF
  • Nov 05, 1999 EA ships SimThemePark
  • Nov 08, 1999 EA ships Michelle Kwan Figure
    Skating
  • Nov 22, 1999EA announces agreement to acquire
    Kesmai, the online game unit of NewsCorp. EA
    creates Internet Business Division to develope
    content for AOL and Internet. EA/Origin release
    Ultima IX Ascension
  • 2000 EA ships Tiger Woods 99 PGA Tour Golf,
    Knockout Kings, and FIFA 99 for the PSX.
  • Jan 26, 2000 EA licenses Quake IIIArena 3D
    engine to be used in several games, including
    "The World is Not Enough", American McGee's
    Alice, and others.
  • Feb 04, 2000 EA/Maxis ships "The Sims"
  • Feb 14, 2000 EA signs Mike Piazza of New York
    Mets to be the spokesman for EA Sports Triple
    Play 2001.

8
History cont
  • Feb 17, 2000 EA announces SSX Snowboard Super
    X, their first title for Playstation 2.
  • Feb 24, 2000 EA acquires Dreakworks Interactive
    from Microsoft and Dreamworks SKG. EA/Origin
    announces that Ultima Online has reached 150000
    paying subscribers.
  • Apr 27, 2000 Westwood Studios and EA announce
    Command and Conquer Red Alert 2.
  • May 04, 2000 EA/Origin releases Ultima Online
    Renaissance.
  • May 18, 2000 EA/Maxis releases Simcity 3000
    Unlimited.
  • Jun 12, 2000 EA ships "Shogun Total War" for
    PC.
  • Jul 26, 2000 EA signs Daytona Speedway for a
    4-year deal.
  • Jul 27, 2000 EA/Maxis' The Sims is top-grossing
    PC Game of first half of 2000 by PC Data
  • Jul 31, 2000 Chris Vrenna, founding member of
    "Nine Inch Nails", will produce and compose score
    for "American McGee's Alice".
  • Aug 10, 2000 EA wins worldwide interactive
    rights for Harry Potter books and films.
  • Aug 18, 2000 LucasArts signs distribution
    partnership with EA in Asia-Pacific Territory.
  • Oct 26, 2000 EA releases their first Playstation
    2 title, SSX, under the new brand, EA Sports BIG.
  • Oct 29, 2000 EA/Maxis releases first expansion
    pack to The Sims, titled Livin' Large.
  • Feb 01, 2001 The Official US Playstation
    Magazine prints the first info on SSX DVD, Sled
    Storm 2 and NBA Street, all of which are part of
    the next wave of EA Sports BIG titles.
  • Feb 20, 2001 EA teams with horror writer Clive
    Barker for first person shooter Clive Barker's
    Undying.

9
History - Current
  • Mar 23, 2001The Academy of Interactive Arts and
    Sciences awards SSX with 5 awards, including
    Console Game of the Year, Outstanding Achievement
    in Visual Engineering, Outstanding Achievement in
    Game Play Engineering, Racing Game of the Year,
    and Sports Game of the Year.
  • Mar 28, 2001 Second expansion pack to The Sims
    released, titled House Party
  • Jun 11, 2002 EA acquires Black Box Games and
    makes it a wholly-owned subsidiary of Electronic
    Arts.
  • Feb 06, 2004 EA acquires the rights to develop
    new fighting games that will feature Marvel
    Comics' heroes
  • Feb 13, 2004 EA acquires the development studio
    NuFX, Inc.
  • Feb 18, 2004 EA announce that they hired the
    services of Fonix to develop voice-command
    interfaces for upcoming games.
  • Jun 30, 2004 EA ends development on Ultima X
    Odyssey, an upcoming 3D MMORPG, so they can focus
    their online efforts on the 2D Ultima Online game.

10
Company Overview
  • Founded in 1982, Electronic Arts have built an
    empire of brand lables, making them a successful
    developer and publisher in interactive
    entertainment.
  • EA publishes it's titles under three different
    logos, EA Sports, EA Games and EA Sports Big.
  • EAD, Electronic Arts Distribution, is EA's third
    party publishing house, which distributes titles
    from the likes of Disney Interactive, Lego,
    LucasArts, Squaresoft and more through-out
    Europe, the US and Asia-Pacific (Australia).
  • EA Studios is EA's development arm, which
    consists of studios dotted around the US, with
    the more common studios in use in Seattle and
    Canada. EA also has developement studios in Japan
    and London.
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