LIVE UNITED

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LIVE UNITED

• United Way for Southeastern Michigan
• 2008 Campaign Presentation

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Bringing It All TogetherStrategic Snapshot

• New Position
• Change Agent
• Systemic
• Common Good/Interdependence
• All of Us
• Lasting Change
• Prevention
• Creating Opportunities

• Old Position
• Fundraiser
• Individual
• Community in a narrow sense
• Them
• Charity
• Safety Net
• Handout

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LIVE UNITED.

• Living United means being a part of the change.
• Key Messages to Build On
• It takes everyone in the community working
  together to create a brighter future.
  
• Together, we can accomplish more than any single
  group can on its own.
  
• Give. Advocate. Volunteer. LIVE UNITED.

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Whats Different About LIVE UNITED?

• Typically, United Way has developed new campaign
  themes annually and created marketing,
  communication and promotion around the concept.
  LIVE UNITED represents a break from this
  tradition.
• LIVE UNITED is not your typical campaign. In
  fact, its not about a campaign at all. LIVE
  UNITED is about a movement.
  

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Whats Different About LIVE UNITED?
(continued)

• Historically, United Way has reached out to
  contributors and volunteers to support our work,
  cultivating relationships along the way. With the
  introduction of LIVE UNITED, we are changing our
  approach.
• LIVE UNITED goes beyond the transactional
  relationship. Its not just about conveniently
  engaging people long-term by offering them
  opportunities to donate, to support causes they
  have a passion for or to volunteer in support of
  programs important to them.

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(No Transcript)
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LIVE UNITED is a different creative concept. But
more importantly, it represents a new direction
for the organization.
LIVE UNITED is not a campaign, it represents a
movement.
Click here to listen to the PSA now.
TM
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LIVE UNITED
LIVE UNITED
Click here to watch to the video now.