Blog Blogging Social Networking: Road to Personal Portal

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Blog?????? - ?????????Blogging Social
Networking Road to Personal Portal
The Third Social Software Online
Seminar ????????????? 2004?6?26? ?? www.wen-xin.
net
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??? blog? What is Blog?

• ?? Blog, weblog, online diary, online journal,
  ???
• Name Blog, weblog, online diary, online journal
• ????, ?????????
• ???? (Topic-oriented) ??
• ?????????(CMS)
• ???? Photoblog, Audioblog, VideoBlog, Moblog

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blog????? The Structure of Blog
?? ???
? ? ? ? ?
?? ???
4
Blog???? blog ecosystem

• Blog????????
• Blog as a Symbol for On-line Identity
• ?????? vs. ??/?????
• Individual centric vs. topic/discussion centric
• ?????????????
• Personal characteristics exposed through writing
• Link??????
• Links as References
• ???? ???????????????
• Linkage Culture Reading and extended reading
  through links
• ???? ?????????????
• One way filtering shows content with personal
  characteristics
• ???????? (Cross-linking)?????(?Google)???Rank
• High quality cross-linking raises ranking
  through search engines (e.g. Google)

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? Google?pagerank?? Googles Pagerank
Mechanism
links to
A
B
pagerank
votes for
A
B
E
F
pagerank
C
D
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Blog???? Blogs Ecosystem

• ?????? Distributed Conversations
• ???????
• Distributed Comments
• ????????
• Distributed Content Structure
• ??????????
• Individual-oriented content selection
• ?? Net
• ????? ??????blog??????????,????
• Snow-ball type net meet friends through
  interesting blogs
• ??????????
• Build trust through a shared environment
• ??????????? IM, Email??
• Extends to other means of communications IM,
  Email, etc.

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Blog ?? The Practice of Blog
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Blog?????? The Social Features of Blog
blog
RSS
Track back
Blog roll
Comment
foaf
blog
blog
Semantic attribute
Refer
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Blogosphere???The Weakness of Blogosphere

• ???????????
• One-way communication and lacks multi-dimensions
• ??????????,???
• Links focus only on content and not People
• ????????
• Limited to small circles - relatively
• ?????? ???????
• Information exchange bottleneck information trap
  within small circles

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• Lost in Transaction

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Social Network ???History of Social Network

• 1967 Small World Phenomenon (Stanley Milgram)
• ????
• 1974 The Strength of Weak Ties (Mark
  Granovetter)
• 2000 The Tipping Point (Malcolm Gladwell)
• The Connector archetype enters vernacular ????
• 2003 Friendster
• Online social networking goes viral

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???? Six Degrees of Separation

• 1967 Small World Phenomenon (Stanley Milgram)
• ?????? An experiment of Six Degree Seperation

Degrees of separation no. of steps to go half
way round circle
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?????? The Strength of Weak Ties

• 1974 The Strength of Weak Ties (Mark
  Granovetter)
• ????????????????????
• ??????????
• Blogs are weak tie machines (Moore, 2004)
• Thanks to components like comments, trackback,
  etc.
• Blogs are accessible by everyone with internet
  access
• Ideas can be taken and distributed elsewhere, in
  other network clusters, via other Blogs

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?????? The Power of Weak Links
?????????????,????????????????????? ?????????????
???????.?????????? ??????????,???????????????????
?????.??????????
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????????The Function of Social Software

• ?????
• Discover weak ties
• ???????????
• Linking weak ties
• ????????
• Broaden social networ
• ??????
• Build trust in relationship
• Power Laws, ?80/20??
• aka 80/20 Rule, Winner-takes-all
• 20 of the population hold 80 of the wealth
  (Pareto)

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?????????? Many kinds of Social Software
???? Business Networking Ryze Linkedin Spoke
Visible Path ecademy
?? Games Xfire
???? Freestyle Tribe.net Orkut (Google)
???? Friendship / Dating Friendster Match.com Yah
oo Personals Adultfriendfinder
???? Shared Media Flickr Wallop (Microsoft)
?? Meeting Meetup
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????????????Human Networks Built by Social
Software
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????????The Weakness of Social Software

• ???????
• Simplistic Personal Profile
• ???????
• Lacks Mechanism for Trust
• ?????????
• Does Not Show Multi-dimensional impact
• ???????????
• Lacks comphrehensive understanding of people
• ????????
• Unclear intensity of relationships

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? ? ?People and People
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????The Lost of People

• Blogosphere ??????????????
• ????????????????????
• Blogosphere builds relationship between content.
  Social networking builds relationship between
  personal identities.

Broken
Content
Identities
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??????? Personal Portal

• ???? ????
• Personal information portal Personal
  Communication Portal

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????Information Gateway

• ?????????
• Personal Information Related Mediums
• ???? Information Management
• ???? Knowledge Management
• ???? Project Management
• ???? Learning Management

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????Communications Gateway

• ??????????
• Windows to the Outside World
• ????? Social Network
• ???? Job Seeking
• ????? Contact Management
• ???? Public Relationship
• ???????? Personal CRM (Customer relationship
  Management

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????Trust Mechanism

• ????????????
• Find people you need through people you trust
• ?????
• Person orientated
• ??????????????
• Discover weak links through existing trusted
  relationships
• ??????????????
• Personal choice driven external relations network
  
• ?????????????????
• Comprehensive showcase of a persons unique
  characteristics for external understanding

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???? Social Capital

• ???????????
• Social Capital Depends on Linkages
• Social Capital Link Currency
• Similarly
• ???? Google Pagerank Link currency

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????? The Change of Exchanges
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???? Existing Resource

• blog??
• Blog system
• ???????
• Social networking service
• ??????
• Personal relationship management
• RSS
• ??????
• Creative commons lincense

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??????? The Future of Personal Portal


?????
weblog
????
Social Network
weblog
Relationship management
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Question Answer
??!

• ?? Kevin Wen Xin
• Blog http//blog.timetide.net
• MSN wen-xin_at_msn.com
• Skype wen.xin