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MEDIA SALLES AND THE EUROPEAN CINEMA
YEARBOOK Special Section on Digital Cinema Talk
by Elisabetta Brunella GLOBAL FILM FINANCE 4
CANNES 2004 DEVELOPING NEW BUSINESS MODELS FOR
THE GLOBAL FILM INDUSTRY 17 May 2004
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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• MEDIA Salles is a non profit association
  operating with the support of the MEDIA Programme
  and the Italian Government.
• MEDIA Salles provides services to cinema
  exhibitors in the fields of
• PROMOTION OF EUROPEAN FILMS
• TRAINING
• INFORMATION

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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PROMOTION
MEDIA Salles has been organizing since 1996 the
Focus on Europe events at the major cinema
exhibitors meetings worldwide - a showcase of
European films with international appeal, such as
Life is beautiful, Talk to her, Bend it like
Beckham
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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TRAINING

• 1991 launch of the first European Cinema
  Exhibition a New Approach
• a unique training course for cinema exhibitors at
  an international level
• next edition Budapest, 22 26 September 2004

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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MEDIA Salles training course on digital
projection DigiTraining Plus New Technologies
for European Cinemas Kuurne, Belgium 31 March 4
April 2004 in collaboration with Barco Next
edition spring 2005
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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Main themes of the training course

• Technical overview equipment required,
  standards, piracy and anti-piracy measures, audio
  issue

• Introduction and general overview of the current
  status of the international market for digital
  projection number of digital cinemas worldwide,
  digital products, main players, Europe vs. US,
  updated news from the market

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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• Case-studies successful experiences by European
  independent exhibitors

• The European market for alternative contents

• Demo digital film projection

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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• INFORMATION
• EUROPEAN CINEMA YEARBOOK
• The annual survey on cinema-going in 32 European
  countries (1989 2002)
• EUROPEAN CINEMA JOURNAL
• The MEDIA Salles quarterly magazine
• CINEMA RESEARCH LIBRARY
• A selection of articles and essays on cinema
  exhibition available on the web

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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• European film promotion,
• Exhibitor training courses,
• Information.
• EUROPEAN CINEMA YEARBOOK
• - 2003 EDITION -
• Cinema-going, multiplexes, digital cinema
• The annual survey by MEDIA Salles on the cinema
  industry in 32 European countries
• Recording the main trends throughout the
  Continent, by means of over
  40 statistical indicators
• Including a comparison between Europe, the US
  and other major markets.
• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

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EUROPEAN CINEMA YEARBOOK SPECIAL SECTION ON
DIGITAL CINEMA FACTS AND FIGURES
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
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EUROPEAN CINEMA YEARBOOK Section on digital
cinema digital cinemas worldwide
Cinemas equipped with DLP Cinema TM technology
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EUROPEAN CINEMA YEARBOOK Section on digital
cinema digital cinemas worldwide
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
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EUROPEAN CINEMA YEARBOOK Section on digital
cinema digital films worldwide
Films originally in digital format and/or
masterized in digital.
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EUROPEAN CINEMA YEARBOOK Section on digital
cinema digital films worldwide
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
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DIGITAL CINEMAS
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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DIGITAL CINEMAS AND DIGITAL SCREENS WORLDWIDE
 
Cinemas equipped with DLP Cinema TM technology
 
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DIGITAL SCREENS WORLDWIDE
NOTE screens equipped with DLP CinemaTM
technology.
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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DIGITAL SCREENS WORLDWIDE
NOTE screens equipped with DLP CinemaTM
technology.
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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DIGITAL SCREENS AND CINEMAS (as at December 2003)
NOTE screens equipped with DLP CinemaTM
technology.
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DIGITAL FILMS WORLDWIDE (as at August 2003)
NOTE films released in DLP CinemaTM technology.
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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DIGITAL FILMS WORLDWIDE (as at August 2003)
NOTE films released in DLP CinemaTM technology.
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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Case History PALACE CINEMAS
Overview
Palace cinemas sites equipped with dlp cinema
technology Sponsor Pepsi Cola
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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Case History PALACE CINEMAS

• FULL LENGTH MOVIES
• Digital prints shown in Prague and Budapest in
  2002 0
• Digital prints shown in Prague and Budapest in
  2003
• 1 Finding Nemo
• (English version, Czech or Hungarian subtitles)

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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Case History PALACE CINEMAS
ALTERNATIVE CONTENTS
Special Events

• David Bowie Live Concert, Prague, 2003
• Led Zeppelin DVD premiere, Prague, 2003
• HBO Oscars Night, Budapest, 2003
• Bon Jovi Live Concert, Budapest, 2002
• Regular Programs
• Tourism Movie from DVD (Prague 100 years),
  Prague, 2003
• DVDs projections (for specialized audience with
  small films) Bowling for Columbine, Apocalypse
  Now Directors Cut, Monsoon Wedding (that
  probably would not have been shown at the cinema).

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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MEDIA Salles Newsletter EUROPEAN CINEMA
JOURNAL
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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MEDIA Salles Newsletter EUROPEAN CINEMA
JOURNAL No. 1/2004 Special issue devoted to
digital cinema
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MEDIA Salles Newsletter EUROPEAN CINEMA
JOURNAL No. 2/2004 Focus on digital cinema
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MEDIA Salles, Via Soperga, 2 - 20127 Milano Ph.
39 0266984405 Fax [phone] E-mail
infocinema_at_mediasalles.it http//www.mediasalles.i
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