Windows Genuine Advantage Selling The Value of Genuine Software

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Windows Genuine AdvantageSelling The Value of
Genuine Software
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Agenda

• Speaking The Customers Language
• Introducing Windows Genuine Advantage
• Coming Soon! Office Genuine Advantage
• Tools for Selling the Genuine Security Promise

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Speaking The Customers LanguageAddressing
Security Concerns

• Slow Computer Performance
• Slow Internet Performance
• Frequent Crashes
• Email IM Viruses
• Worms Hackers

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Speaking The Customers LanguageAddressing
Security Concerns
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Speaking The Customers LanguageAddressing Legal
Concerns
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Speaking The Customers LanguageAddressing Legal
Concerns The COA Label
A Porthole antipiracy feature has been
incorporated allowing the computer chassis to be
visible through a clear hole. Individual paper
fibers can be discerned within the porthole.
An Embedded metallic thread with recognizable
letters spelling "Genuine" runs through the
label.
The technology strips running down the side of
the Certificate of Authenticity have been
eliminated providing a flatter profile enabling a
more acceptable print surface for thermal
printers.
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Introducing Windows Genuine Advantage

• What is WGA?
• A new program that lets customers validate their
  Windows XP software as genuine
• Helps system builders demonstrate validity of
  the software on PCs sold
• Why WGA?
• Customers want to know if they received what
  they paid for
• Microsoft partners need to be able to compete
  against pirates
• Microsoft wants to reward genuine customers and
  help partners sell

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Introducing Windows Genuine Advantage

• Certain content on Download Center and Microsoft
  Update Web site available only to genuine Windows
  users

• Additional offers available only to genuine
  Windows customers

• Critical Security Updates will be available
  exclusively through Automatic Updates

• The goal is to educate users around the value of
  Genuine software not force them into purchasing
  Genuine software

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DemoWindows Genuine Advantage ValidationUser
Experience
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Introducing Windows Genuine Advantage

• If you sell PCs you compete against piracy.
• Your competitors sell PCs with unlicensed
  software
• Illegally undercutting legitimate professionals
  like yourself
• Impeding your ability to sell

• Before WGA hard for your customers to
  differentiate between genuine and non-genuine
  Windows.
• Difficult for you to demonstrate difference

• After WGA easy for customers to find out if
  they have genuine or not.
• Now more reasons for them to care than ever
  before
• Free stuff, Support, Security

• All of this matters because it will now be easier
  to sell genuine and harder to sell non-genuine
• WGA Helps honest system builders compete against
  piracy
• WGA provides a platform for better customer
  satisfaction
• Additionally, Microsoft is now offering system
  builders who acquire genuine Windows (5 licenses)
  - Free presales telephone technical support

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Introducing Windows Genuine Advantage

• Helps promote the value of preinstalled genuine
  Windows software
• Helps differentiate genuine from non-genuine
  Windows software
• Helps honest System Builders promote your
  business protect your reputation
• Increases the demand for genuine Microsoft
  software.
• Once customers validate their Windows software as
  genuine, they will receive exclusive downloads,
  offers other benefits
• Your chance for you to protect your reputation as
  an honest supplier of genuine Microsoft software.
  That is good for your business

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What is the percentage of Office Piracy WW

• 14
• 25
• 33
• 60

Based on IDC Research
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• Possible Results
• Success
• Inconclusive
• Failure

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Office Genuine Advantage Roadmap
WW Opt-In
Pilot Program
WW Mandatory
July 2005
Q1 2006
Q3 2006
Dates subject to change
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Tools for Selling the Genuine Security Promise

• Microsoft Anti-Spyware (Beta)
• Microsoft Baseline Security Analyzer
• Free Anti-Virus products from Microsoft Partners

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Security Tools Microsoft Anti-Spyware (Beta)

• Help protect your PC from spyware and other
  potentially unwanted software.
• Available only to Genuine customers
• Run on customers PCs to show extent of spyware
  damage and prove they need Genuine software.

Learn More at http//www.microsoft.com/athome/sec
urity/spyware/software/default.mspx
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Security Tools Microsoft Baseline Security
Analyzer (MBSA)

• MBSA 2.0 is a tool designed to help small and
  medium businesses determine their security state
  
• MBSA is capable of local and remote scans across
  a wide range of Microsoft server and workstation
  platforms.
• MBSA scans for missing security updates
• Windows 2000 SP4 and later Operating Systems and
  components
• Microsoft Office XP and later
• Microsoft Exchange Server 2000 and later
• Microsoft SQL Server 2000 SP4 and later
• MBSA scans for common configuration
  vulnerabilities
• Is Windows Firewall enabled?
• Are Automatic Updates enabled?
• Are strong passwords enforced?
• Are unsecured Guest accounts enabled?

Learn More at http//www.microsoft.com/technet/se
curity/tools/mbsa2/
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Security Tools Microsoft Baseline Security
Analyzer (MBSA)
xxxxxxxxxxxxx
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Free Anti-Virus products from Microsoft Partners
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Next Steps

• Ask your customers to visit the Windows Genuine
  Advantage to validate their own system and learn
  about the specific offers available
• www.microsoft.com/genuine/
• Visit the OEM System Builder web site and take
  advantage of sales tools to help show your
  customers the value of genuine
• www.microsoft.com/oem
• Register for the Microsoft Partner Program and
  take advantage of free presales telephone tech
  support when you acquire 5 Windows licenses from
  your Authorized Microsoft OEM Distributor
• www.microsoft.com/partner
• Additional Resources
• www.microsoft.com/howtotell

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