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Title:

Sponsorship

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A person, organization, or business that gives money or products ... Rope Jumping. Cheerleading. Loss of Sponsorships. Read Page 82. Read the Judgment Call ... – PowerPoint PPT presentation

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Title: Sponsorship


1
Sponsorship
  • Chapter 4.2

2
What is a sponsor?
  • A person, organization, or business that gives
    money or products/services to another person,
    organization, or event in exchange for public
    relations

3
Why Sponsor?
  • Increase Sales
  • Introduce new product
  • Reach large number of customers at one time
  • Identified with an event that is popular with
    your target market
  • Earn Goodwill
  • Enter new markets
  • Entertain clients
  • Enhance Image

4
What Comes in Return?
  • Receive a guaranteed amount of EXPOSURE
  • Exposure should lead to increased sales and
    revenues
  • Increase Return on the Investment Made

5
Niche Marketing
  • Researching a target market to determine specific
    items to sell
  • Markets are smaller and more defined
  • Examples
  • Nascar Fans
  • Males aged 18-34
  • X Games
  • Males aged 12-34

6
What About the Little Guy??
  • Not every business can afford to sponsor a major
    sporting event
  • Affinity Sports
  • Allows smaller businesses the opportunity to
    reach a market
  • Bass Fishing
  • Rope Jumping
  • Cheerleading

7
Loss of Sponsorships
  • Read Page 82
  • Read the Judgment Call
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