Market Yourself as a Brand to Get the Job You Want

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Market Yourself as a Brand toGet the Job You Want

• A workshop series sponsored by
• Upper Merion Library
• Presented by
• Kim Richmond
• Richmond Marketing Communications
• These materials cannot be reproduced without the
  permission of Richmond Marketing Communications

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• Workshop 2
• Getting the
• Word Out
• About Your Brand

• Getting Started
• 10 Ways to Get the Word Out
• Online
• In-person
• Direct Mail
• Follow-up
• Resources
• Wrap Up
• Next Steps

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• Youre never going to find anything unless you
  apply.

• New York Times
• May 10, 2009

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10 Ways to Get the Word Out
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• And
• Follow-up

• Follow-up from
• Job postings
• Networking
• Informational interviews
• Letters

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• Getting
• Started

• Determine how much your brand is worth
• Salary.com
• Vault.com
• Rileyguide.com

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• Getting
• Started

• Use this process to identify 25 target companies
• Research tools to follow

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10 Ways to Get the Word Out
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• Online
• 1
• Upper Merion
• Township
• Library

• www.umtownship.org/library
• Many job searching resources Library Resources
• Email or call a librarian
• Get a library card
• Its FREE!

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• Online
• 2
• Job
• Web Sites

• Web Sites Worth Visiting in Resource List (page 9
  of handout)
• Set up email alerts
• Use as many keywords as possible
• Watch jobs and companies
• Set up separate Gmail account (if you want to
  avoid filling your inbox )

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• Online
• 3
• Company
• Web Sites

• Sign up for email alerts (where possible)
• Visit frequently
• Apply immediately
• Learn more about the company

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• Online
• 4
• Employment agencies and recruiters

• Dont pay any placement fees
• Apply online
• Consider part-time or temporary positions
• See Resource List for agencies
• More about recruiters in 10

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• Online
• 5
• Professional
• Social Networking

• Set up a profile on LinkedIn.com
• Build your network
• Ask for introductions
• Get recommendations
• Join groups

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Social Networking DONT

• Hello, I am a Media Strategist in Delaware
  County, an am looking to free-lance for
  agencies/design firms to help them do Media
  Strategy and Placement, SEM, Social Media, Text
  Messaging. Please review my profile, website
  www.webaddress.com, and contact me at
  (610-666-6666) or via email, callme_at_callme.com.
  Perhaps I can help you. Thank you.

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Social Networking DO

• Hi Kim, Thank you for adding me. I'm a
  commercial photographer in Philly area. You can
  check out my work at www.webaddress.com. I'm
  here because there seems to be so much
  opportunity for helping one another. I would like
  to collaborate sometime. Also, if you know
  anyone else who might be looking for a
  photographer, please feel free to pass my link
  along. 

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• In-person
• 6
• Networking

• Networking is an exchange of value
• Make a list (in Excel)
• Family
• Friends
• Neighbors
• Alumni
• PTA friends
• Stylist
• Mechanic
• EVERYONE
• Contact each one
• Ask for the names of people who can help
• Thank you
• Follow-up!

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• In-person
• 7
• Professional
• Organizations

• Join
• Get involved
• Demonstrate your skills and value
• See how much easier it is to network!

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• In-person
• 8
• Informational
• Interviews

• Find people who do what you want to do
• Ask to meet
• Dont ask for a joblearn about the business
• Treat it like an interview
• Youre never too young or too old for an
  informational interview

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• In-person
• 9
• Get
• a
• Mentor

• Develop your skills, knowledge and network
• How to get a mentor
• Informally
• Formal programs
• Youre never too young or too old to have a
  mentor

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• Direct Mail
• 10
• Direct Mail Campaign using a
• Mail Merge

• Personalize hundreds of cover letters easily
• Research companies and executive recruiters
• Create Excel spreadsheet
• Open cover letter in Word
• Click on
• Mailings
• Start Mail Merge
• Step-by-Step Mail Merge Wizard

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• Follow-up

• Follow-up within one week
• Job postings
• Call
• Networking
• Call
• Letters
• Call
• Informational interviews, network referrals,
  mentors
• Handwritten thank you note

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• Handout

• In addition to content from slides, handout
  includes
• Resource List
• Web Sites Worth Visiting
• Career/Job Search Books
• Business publications/websites
• Reference resources to develop target company
  list
• Professional organizations

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• 10 Ways to
• Get the
• Word Out
• Wrap Up

• There is no silver bullet
• You need to do all 10 things all the time
• Continue to tell your brand message
• Keep the spirit!
• Use your resources
• Your job is out thereit just might take more
  time and work to get it

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• Next
• Steps

• Monday, June 1
• Interviewing
• Monday, June 8
• Negotiating and Accepting the Right Job Offer
• Monday, June 15
• Attire for Hire

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• Thank

• You