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Title: Musings:%2025%20Micro-Presentations.


1
Musings 25 Micro-Presentations.
2
EXCELLENCE. CAUSES.ADVERSARIES.
3
Causes/1966-2006 Im
plementation/Small Wins (Stanford GSB/PhD
thesis 1st on implementation per
se) EXCELLENCE (as a worthy business
pursuit) Management Style/Corporate Culture Soft
Ss/7-S (Waterman-Peters complete business
model waaaaay beyond Strategy
Structure) Structure gt Strategy (We shape our
structures, then they shape us Churchillian
paraphrase) Soft Change Levers (gt structure
symbols, patterns settings) Close to the
Customer (novel idea, circa 1982) MBWA (Managing
By Wandering Aroundcourtesy a much more
intimate than today HP) Productivity through
People (novel idea, circa 1982) Chaos/Crazy Times
Call for Crazy Organizations Middle-sized
companies are cool Re-imagine!/Innovate or
Die! Small-ish/Scale Synergy limits-delusions/an
ti-Big Mergers Mid-sized companies-Mittlestand
4
Causes/1966-2006 Women/Mark
et opportunity Women/Leaders (right for the
times) Design/Design-as-soul/Culture of
Design Wow! (Hot language) Weird! (Crazy Times
Call for Crazy Organizations) Passion!/Enthusiasm
!/Exuberance! (as Leader Lever 1) Brand You (or
else) PSF Bedrock (add value or bustevery
group must demonstrate economic viability) PSF
Brand You WOW Projects New Biz
Logic Sales/R gt -C (increasing revenue more
important than cutting cost) HealthCare/Wellness-S
afety-H5N1 Brand Talent (best roster wins) New
VA Ladder/Products-Services-SOLUTIONS-EXPERIENCES-
DREAMKETING (Dream Marketing)-LOVEMARK Different
gt gt Better Boomers Geezers/marketing to new
mega-segment
5
Hardball Are You Playing to Play or Playing to
Win? by George Stalk Rob Lachenauer/HBS
PressThe winners in business have always
played hardball. Unleash massive and
overwhelming force. Exploit anomalies.
Threaten your competitors profit sanctuaries.
Entice your competitor into retreat.Approximat
ely 640 Index entries Customer/s (service,
retention, loyalty), 4. People (employees,
motivation, morale, worker/s), 0. Innovation
(product development, research development, new
products), 0.
6
M.I.A. Talk. (Present.) Listen. (Interview.)
Sell. (Life Sales.) Do. (Execution-Implementatio
n.) Talent. (Recruit-Develop-Retain.) Project
Management. (Create. Solicit support. Execution.
Adoption-Client Culture Change.) Product.
(It.) Innovation. (Design. Creativity.
Buzz-building. Politics.) Leadership. (USMA,
etc.) E.Q. (Connect.) Culture Change. (Lasting
impact.) Diversity. (Cross-cultural
Effectiveness.) Career Creation. (Brand You
life-lifestyle.) Wellness. (Life.) B.Schools
(M.I.A. or at most B.I.A.barely in action)
7

Adversaries B-schools (crappy at soft skills,
implementation, leadership) Strategy-is-all By-the
-numbers management Dis-passionate
management Focus groups Intuition
discounted Leading as an intellectual
task Leading without passion Cool language in Hot
times Dilbert (accepting cubicle slavery) Bigness
per se (severe scale limitationseven at
Microsoft) White guys! (not really, but enough
already) 18-44 emphasis in marketing (geezers gt
youth for foreseeable future) -Cost gt Revenue
(cost cutting more important than organic revenue
growth) CI (continuous improvement in an age of
discontinuous world) LESS THAN THE
NO-HOLDS-BARRED PURSUIT OF EXCELLENCE
8
Stating the Obvious THE PROBLEM IS RARELY THE
PROBLEM.
9
THE PROBLEM IS RARELY/NEVER THE PROBLEM. THE
RESPONSE TO THE PROBLEM INVARIABLY ENDS UP BEING
THE REAL PROBLEM. Watergate, M Stewart,
BR And PERCEPTION IS ALL THERE IS!

10
OFTEN AS NOT/MORE OFTEN THAN NOT THE UNDERLYING
PROBLEM IS NOT MUCH OF A PROBLEM.

11
PERCEPTION IS ALL THERE IS. PERIOD. From Whole
Foods to IBM to the corner deli

12
Relationships (of all varieties) THERE ONCE WAS
A TIME WHEN A THREE-MINUTE PHONE CALL WOULD HAVE
AVOIDED SETTING OFF THE DOWNWARD SPIRAL THAT
RESULTED IN A COMPLETE RUPTURE.

13
POWER WORDS!Im sorry.
14
Stating the Obvious MORE POWER WORDS/IDEAS
15
Thank You!
16
MBWA5,000 miles for a 5-minute face-to-face
meeting (courtesy super-agent Mark McCormick)
17
Say it with FLOWERS
18
POWER IDEAS!You must care.General Melvin Zais
19
Inno.0524.06
20
World Innovation ForumEVERYTHING YOU THOUGHT
YOU KNEW ABOUT INNOVATION IS WRONGTom
Peters/New York/0524.2006/Inno.new.LIST.0527
21
World Innovation Forum Alt TitleYOU ONLY FIND
OIL IF YOU DRILL WELLS
22
What We Know For Sure About InnovationBig
mergers by large dont workScale is
over-ratedStrategic planning is the last refuge
of scoundrelsFocus groups are counter-productive
Built to last is a chimera (stupid)Success
killsForgetting is impossibleRe-imagine is a
charming ideaOrderly innovation process is an
oxymoronic phrase ( Believed only by morons
with ox-like brains)Tipping points are easy to
identify long after they will do you any
goodFacts arentAll information making it to
the top is filtered to the point of danger and
hilaritySuccess stories are the illusions of
egomaniacs (and gurus)If you believe the
memoirs of CEOs you should be institutionalizedH
erd behavior (XYZ is hot) is ubiquitous and
amusingTop teams are DittoheadsCEOs have
little effect on performanceExpert prediction
is rarely better than rolling the dice
23
Parallel universe/Exec Ed v res MBA End run
regnant powers/JKC Find done deals-practicing
mavericks/Stone-ReGo Bell curves/2016 in
2006 Non-industry benchmarking Everything
Portfolio V.C.s all! Hot language/Wow-Astonish
me-Insanely great-immortal-Make something
great Lead customers/PW-Embraer Lead suppliers
/Top decile RD Weird alliances Mottos/Paul Arden
(Whatever You Think Think the Opposite) Hire
freaks/Enough weird people? Weird Boards!!!
24
CEO track record of Innovation (nobody starts at
45!) System/GE-Immelt Strategic thrust
overlay Calendar Big Delta easier than
Small MBWA with freaks-weirdos/JKC MBWA/Boonies
labs V.C.-formal/Intel Acquire weird Childrens
crusade Old farts crusade Go Global at any
size Stop listening to customers Talent!/Unusual
sources-Hire innovators-V.C.s Eschew giant mergers
25
Remember scale economies max out early Assisted
suicide! (Built to last Chimera-snare-delusion
) Burn your press clippings Forgetting
strategy Fire all strategic planners Tempo! Fina
l product bears little relation to starting
notion Design! Design! Design! (culture, not
program) All innovation Pissed-off people Gut
feel rules! Focus groups suck Weird focus groups
okay Be-Do philosophy
26
Celebrations Culture-little as well as big Inno
(everyone-an-innovator) Life Wow
Projects Acknowledge messiness-pursue serendipity
(Blitzkrieg-Containers-Science-Jim
Utterback) R.F.A. Culture of execution 4/40
decentralization, execution, accountability,
615AM EVP (S.O.U.B.)/Systems-process
un-design Diversity for diversitys
sake Women-Women-Women/customers (they are the
market, not a segment)-leaders Boomers-Geezers
(all the money)
27
CRO (Chief Revenue Officer) culture/top-line
obsessed CIO (Chief INNOVATION Officer) Laughter F
acility-space configuration Experiments-prototypes
Reward excellent failures. Punish mediocre
successes. Bizarrely high incentives (
penalties) We are what we eat/We are who we hang
out with (E.g. Staff-Consultants-Vendors-Out-sour
cing Partners/, Quality-Innovation Alliance
Partners-Customers-Competitors/who we benchmark
against -Strategic Initiatives -Product
Portfolio/LineEx v. Leap-IS/IT Projects-HQ
Location-Lunch Mates-Language-Board)
28
This is so simple it sounds stupid, but it is
amazing how few oil people really understand that
you only find oil if you drill wells. You may
think youre finding it when youre drawing maps
and studying logs, but you have to drill.
Source The Hunters, by John Masters, Canadian
O G wildcatter
29
CAUSE EFFECT The Case of Blitzkrieg
30
Case PerceivedRommel invents
Blitzkrieg.Germans kick the tar out of the
French in two weeks.Q.E.D.
31
Case Lesson LearnedPlanned innovation (P.I.,
not C.I.) is possible, is cool, is effective.
32
Case RealityGermans cross Meuse into France.
Whoops French intelligence completely drops the
ball. (Loses track of the Germansliterally.)Germ
ans keep advancing outrun supply lines no
land-air co-ordination. Hitler orders advance
stopped.General never gets the word. General
marches to Paris, virtually unopposed.Germans
shocked.After the fact, Germans label it
Blitzkrieg.
33
Case Lesson LearnedDo something.Get lucky.
Attribute luck to superior planning.Get medals.
34
Smashing Conventional Wisdom Blitzkrieg in fact
emerged in a rather haphazard way from the
experience of the French campaign, whose success
surprised the Germans as much as the French. Why
otherwise did the High Command try on various
occasions, with Hitlers backing, to slow the
panzers down? The victory in France came about
partly because the German High Command
temporarily lost control of the battle. The
decisive moment in this process was Guderians
decision to move immediately westward on 14 May,
the day after the Meuse crossing, wrenching the
whole of the rest of the army along behind
him. messed up traffic, little close air
support, random heroics by some small bits of
Guderians forces, Guderian not a disciple of
the WWI-derived strategy of indirect
approach Source Julian Jackson, The Fall of
France
35
False AttributionsGerman
citizenry low morale, no appetite for war3rd
Republic government rather well regardedFrench
Army in good shape, surprisingly well armed,
decent strategy (in dozens of simulations, French
usually win)Blitzkrieg not usedGermans very
vulnerableLousy French intelligence and luck
perhaps determinant (intelligence information
tends to be sifted to reinforce received ideas
rather than to overturn them)Many plausible
competing hypothesesSource Julian Jackson, The
Fall of France (cf Nassim Nicholas Taleb, Fooled
by Randomness The Hidden Role of Chance in Life
and in the Markets.)
36
TP Lessons LearnedInnovation DisDis
(Disciplined Disorganization)Luck is a very
good thing. (More lessons later E.g., If
you hire a bunch of disciplined weirdos and try
a lot of weird stuff, the odds of getting lucky
go up remarkably) (Career success depends on
convincing others that you knew what the hell you
were doing all along. Good news Say it long
enough and loud enough and you will believe it.
Great news Keep saying it and you, too, can
become a guru.)
37
Happy 50!26April2006
38
Malcom McLean
39
Containerization
40
LessonsNeed-drivenA thousand
parentsMessyEvolutionaryTrivialExperimenta
tiontrial ERRORLoooong time for systemic
adaptation/s(many innovations) (bill of lading,
standard time)Not Plan-drivenThe product
of Strategic Thinking/PlanningThe product of
focus groups
41
Get mad. Do something about it. Now.
42
First-level Scientific SuccessBeyond
BrainsTom Peters/14April2006
43
First-level Scientific SuccessThe smartest guy
in the room winsOr
44
First-level Scientific SuccessFanaticismPersist
ence-Dogged TenacityPatience (long
haul/decades)-Impatience (in a hurry/do it
yesterday)PassionEnergyRelentlessness
(Grant-ian) EnthusiasmDriven (nuts!) (Brutal?)
CompetitivenessEntrepreneurialPragmatic
(R.F!A.)Scrounge (gets the logistics-infrastruc
ture bit)Master of Politics (internal-external)T
actical GeniusPursuit of (Oceanic)
Excellence!High EQ/Skillful in Attracting
Keeping Talent/MagneticProlific (ground up more
pig brains)EgocentricSense of
History-DestinyFuturistic-In the
MomentMono-dimensional (Work-life balance?
Ha!)Exceptionally IntelligentExceptionally
Clever (methodological shortcuts/methodological
genius)Luck
45
UTTERBACK
46
A pattern emphasized in the case studies in this
book is the degree to which powerful competitors
not only resist innovative threats, but actually
resist all efforts to understand them, preferring
to further their positions in older products.
This results in a surge of productivity and
performance that may take the old technology to
unheard of heights. But in most cases this is a
sign of impending death. Jim Utterback,
Mastering the Art of Innovation
47
Good management was the most powerful reason
leading firms failed to stay atop their
industries. Precisely because these firms
listened to their customers, invested
aggressively in technologies that would provide
their customers more and better products of the
sort they wanted, and because they carefully
studied market trends and systematically
allocated investment capital to innovations that
promised the best returns, they lost their
positions of leadership. Clayton Christensen,
The Innovators Dilemma
48
ForgetgtLearnThe problem is never how to get
new, innovative thoughts into your mind, but how
to get the old ones out. Dee Hock
49
Chivalry is dead. The new code of conduct is an
active strategy of disrupting the status quo to
create an unsustainable series of competitive
advantages. This is not an age of defensive
castles, moats and armor. It is rather an age of
cunning, speed and surprise. It may be hard for
some to hang up the chain mail of sustainable
advantage after so many battles. But
hypercompetition, a state in which sustainable
advantages are no longer possible, is now the
only level of competition. Rich DAveni,
Hypercompetition Managing the Dynamics of
Strategic Maneuvering
50
Acquisitions are about buying market share. Our
challenge is to create markets. There is a big
difference. Peter Job, CEO, Reuters

51
Wendell Phillips, abolitionist Republics exist
only on the tenure of being constantly agitated.
There is no republican road to safety but in
constant distrust.Source Louis Menand, The
Metaphysical Club A Story of Ideas in America
52
Fail . Forward. Fast.High Tech CEO,
Pennsylvania
53
Read This!Richard Farson Ralph Keyes Whoever
Makes the Most Mistakes Wins The Paradox of
Innovation
54
UBIQUITOUS POLITICS
55
A man of great mediocrity. General George
Patton about General Omar Bradley A
third-rate general. He never did anything or won
any battle that any other general could not have
won as well or better. General Omar Bradley
about Sir Bernard Montgomery If you want to
end the war in any reasonable time, you will have
to remove Ikes hand from the control of the land
battle. Sir Bernard Montgomery about General
Dwight Eisenhower One thing that might help
win this war is to get someone to shoot King.
General Dwight Eisenhower about Admiral Ernest
King Eisenhower, though supposed to be
running the land war, is on the golf links at
Rhiemsentirely detached and taking practically
no part in running the war. Sir Alan Brooke
If the unhelpful British attitude continues,
then I shall go home. General Dwight
EisenhowerSource David Irving, The War Between
the Generals Inside the Allied High Command
56
GROVE AND BLOOMBERG ON ACTION
57
"I think it is very important for you to do two
things act on your temporary conviction as if it
was a real conviction and when you realize that
you are wrong, correct course very quickly.
Andy Grove
58
We made mistakes, of course. Most of them were
omissions we didnt think of when we initially
wrote the software. We fixed them by doing it
over and over, again and again. We do the same
today. While our competitors are still sucking
their thumbs trying to make the design perfect,
were already on prototype version No. 5. By the
time our rivals are ready with wires and screws,
we are on version No. 10. It gets back to
planning versus acting We act from day one
others plan how to planfor months. Bloomberg
by Bloomberg
59
PAUL ARDEN Whatever You Think Think the Opposite
60
TRAPPED. Its not because you are making the
wrong decisions. Its because you are making the
right ones. We try to make sensible decisions
based on the facts in front of us. The problem
with making sensible decisions is that so is
everybody else. Source Paul Arden, Whatever
You Think Think the Opposite
61
I WANT. Making the safe decision is dull,
predictable and leads nowhere new. The unsafe
decision causes you to think and respond in a way
you hadnt thought of. And that thought will lead
to other thoughts which will help you achieve
what you want. Start taking bad decisions and it
will take you to a place where others only dream
of being.Source Paul Arden, Whatever You
Think Think the Opposite
62
ARE YOU BEING REASONABLE? Most people are
reasonable thats why they only do reasonably
well. Source Paul Arden, Whatever You Think
Think the Opposite
63
THE AGE OF UNREASON. Old golfers dont win (its
not an absolute, its a general rule). Why? The
older golfer can hit the ball as far as the
younger one. He chips and putts equally well.
So why does he take the extra stroke that denies
him victory? Experience. He knows the downside,
what happens if it goes wrong, which makes him
more cautious. The younger player is either
ignorant or reckless to caution. That is his
edge. It is the same with all of us. Knowledge
makes us play safe. The secret is to stay
childish. Source Paul Arden, Whatever You
Think Think the Opposite
64
If you are a brilliant listener who rarely
interjects the speaker will think you are
brilliantbecause he will have been listening to
himself.Source Paul Arden, Whatever You Think
Think the Opposite
65
WHAT IS A GOOD IDEA? One that happens is. If it
doesnt, it isnt.Even a bad idea that
happens is better than a good idea that
doesntSource Paul Arden, Whatever You Think
Think the Opposite
66
DONT STAY TOO LONG IN A JOB. FIRED? ITS THE
BEST THING THAT CAN HAPPEN TO YOU. (You hated
your situation anyway.) DONT GO TO UNIVERSITY.
GO TO WORK. (Going to university usually means,
I dont know what to do with my life, so Ill go
to university.)Source Paul Arden, Whatever
You Think Think the Opposite
67
DONT BE NEGATIVE ABOUT REJECTION. When I was
Creative Director at Saatchis I gave a young man
a grilling for producing an underwhelming piece
of work. Later in the day, somebody told me he
was in his office crying. I went along to console
him. I said, Dont worry, I was useless at your
age too.Source Paul Arden, Whatever You
Think Think the Opposite
68
SIMPLY CHANGE YOUR LIFE. The world is what you
think of it. So think of it differently and your
life will change.Source Paul Arden, Whatever
You Think Think the Opposite
69
The best piece of advice ever given was by the
art director of Harpers Bazaar, Alexey
Brodovitch, to the young Richard Avedon, destined
to become one of the worlds great photographers.
The advice was simple ASTONISH ME. Bear these
words in mind, and whatever you do will be
creative.Source Paul Arden, Whatever You
Think Think the Opposite
70
Which slogan would you choose for the VA?THE
MUSEUM OF THE ARTSTHE ART OF THE MUSEUMTHE
NEW VAITS NOT FOR BORING OLD ARTSAN ACE
CAFF WITH QUITE A NICE MUSEUM ATTACHEDIn a
museum, the first question is Wheres the loo?
the second is Where is the café? A visit to a
museum is an outing it should be entertaining as
well as elevating. Curators have to conserve art,
and directors are there to serve the public, the
curators and themselves. So put yourself in their
position. Which line are you going to choose? One
which will be effective with the public, or one
that preserves the dignity of the VA? To her
everlasting credit, Elizabeth Esteve-Coll, then
Director of the VA, chose the last
line.Source Paul Arden, Whatever You Think
Think the Opposite
71
Let Us MarchTom Peters/0523.06
72
The pen is mightier than the sword, but nothing
compares with the vocal cord. DAW/Vineyard
Gazette
73
The problem with communication ...is the
ILLUSION that it has been accomplished.
George Bernard Shaw
74
Speech is power speech is to persuade, to
convert, to compel. Ralph Waldo Emerson
75
Everyone lives by selling something. Robert
Louis Stevenson
76
If you dont listen, you dont sell anything.
Carolyn Marland/Managing Director/Guardian
Group
77
If all my possessions were taken from me with
one exception, I would choose to keep the power
of speech, for by it I would regain all the
rest. Daniel Webster
78
The only reason to give a speech is to change
the world. JFK
79
In classical times when Cicero had finished
speaking, the people said, How well he spoke,
but when Demosthenes had finished speaking, they
said, Let us march. Adlai Stevenson
80
Let us march.
81
Nothing is so contagious as enthusiasm. Samuel
Taylor Coleridge
82
Its always showtime. David DAlessandro,
Career Warfare
83
The Cup Challenge Tom Peters/0214.2006
84
For a forthcoming event, I was asked to provide
some possible sayings on leadership, six words
or less, designed go on coffee cups distributed
as gifts. The results, a hasty draft, follow
85
Passion! Energy! Enthusiasm! Passion!
Energy! Enthusiasm! "Enthusiasm! Enthusiasm!
Enthusiasm!" "Enthusiasm Moves Mountains!"
"Nothing Matches Enthusiasm as a
'Motivator'!" Technicolor Times Demand
Technicolor Actions Technicolor Times Demand
Technicolor People Wow. Now. Re-imagine! Re-
imagine! Re-do! Re-vise! Re-vo-lu-tion!
86
Enthusiasm, the Ultimate Virus!
87
Enthusiasm, the Ultimate Virus!
88
"Respect!" Leaders Do People.
Period. Credibility. Asset No. 1. Tell the
Truth. Truth Wins. Challenge. Challenge.
Challenge. Two Big Goals. Tops. Focus. Your
Calendar Never Lies Good Story. Good
Leader. Best Story Wins. Live the
Story. Change the World. Accept Nothing Less.
"Dream!" Dream. The Only Worthwhile
Reality. Beware Those Who Agree With You Seek
Dissidents. Nurture Dissidents. Cherish
Dissidents
89
Do. Do. Do.
90
Excellence! Demand Excellence! Demand
Excellence. The Greatest Gift. Excellence,
Lifes Gold Standard Stop Talking! Start
Doing! Execute. Execute. Execute. Good
Execution Beats Good Strategy Agility Trumps
Size "Women make the best bosses!" Women Rule.
Believe It. "You must care!" Listen. Ask.
Why?
91
Different beats Better. Distinct or
Extinct. Innovate or Die Me Too Me
Dead Talent Time! Best Talent
Wins. Moderation Fails in Immoderate Times
92
No Less Than Excellence. Ever.
93
EXCELLENCE. SALES.
94
. Everyone lives by selling something.
Robert Louis Stevenson
95
SellSellSell
96
TAKE THIS QUICK QUIZ Who manages more things
at once? Who puts more effort into their
appearance? Who usually takes care of the
details? Who finds it easier to meet new
people? Who asks more questions in a
conversation? Who is a better listener? Who
has more interest in communication skills? Who
is more inclined to get involved? Who
encourages harmony and agreement? Who has
better intuition? Who works with a longer to
do list? Who enjoys a recap to the days
events? Who is better at keeping in touch with
others?Source Selling Is a Womans Game 15
Powerful Reasons Why Women Can Outsell Men, Nicki
Joy Susan Kane-Benson
97
Its always showtime. David DAlessandro,
Career Warfare
98
TP.27 on Selling(Short) (Personal)
99
Out-prepare!! (huge time commitment!)Learn the
culturePractice!Care-EmpathyListen-Empathetic
listening (SC)Listen-Body languageK.I.S.S.
(1-page summary. 1 1.)Enthusiasm-ENERGY-Authen
ticity!!OBVIOUS belief in productSelling
Solution-Success-Experience-Dream come
true-Love-Dramatic DifferenceSelling Better
STORY! (Best story wins)Selling Yourself!
(Brand you)Obvious Wow!No exaggeration!Spell
out commitments!SIMPLE timelineSell
inside-First! Thorough!Relationships-Way
down!!Time!!!! (Eg, build trust)Ooze
integrityIntroduce to rest of team, esp
mechanicsSBWA (5K for 5M)Remember
Close!Gotta-make-a-profit (be ready to walk
away!)Good lossDont dis competitors!!Make
her-him-target SUCCESSFUL (in a personal way)
100
Connect!Tom Peters/0430.06
101
Only connect! E.M. Forster, Howards End
102
Only connect! That was the whole of her sermon.
Only connect the prose and the passion, and both
will be exalted, And human love will be seen at
its height. Live in fragments no longer. Only
connect ... E.M. Forster, Howards End
103
THE SOFT SIDETom Peters/0430.06
104
gt25
105
THE WOMENS ECONOMY Tom Peters/0430.06
106
Forget China, India and the Internet Economic
Growth Is Driven by Women. Headline,
Economist, April 15, Leader, page 14
107
Forget China, India and the Internet Economic
Growth Is Driven by Women. Headline. Even
today in the modern, developed world, surveys
show that parents still prefer to have a boy
rather than a girl. One longstanding reason boys
have been seen as a greater blessing has been
that they are expected to become better economic
providers for their parents old age. Yet it is
time for parents to think again. Girls may now be
a better investment. Girls get better grades in
school than boys, and in most developed countries
more women than men go to university. Women will
thus be better equipped for the new jobs of the
21st century, in which brains count a lot more
than brawn. And women are more likely to
provide sound advice on investing their parents
nesteg surveys show that women consistently
achieve higher financial returns than men do.
Furthermore, the increase in female employment in
the rich world has been the main driving force of
growth in the last couple of decades. Those women
have contributed more to global GDP growth than
have either new technology or the new giants,
India and China. Source Economist, April 15,
Leader, page 14
108
Continuing on page 73 A Guide to Womenomics
The Future of the World Economy Lies Increasingly
in Female Hands. (Headline.) More stats Around
the globe since 1980, women have filled two new
jobs for everyone taken by a man. Women are
becoming more important in the global marketplace
not just as workers, but also as consumers,
entrepreneurs, managers and investors. Re
consumption, Goldman Sachs in Tokyo has developed
an index of 115 companies poised to benefit from
womens increased purchasing power over the past
decade the value of shares in Goldmans basket
has risen by 96, against the Tokyo stockmarkets
rise of 13. A couple of final assertions (1)
It is now agreed that the single best investment
that can be made in the developing world is
educating girls. (2) Also, surprisingly, nations
with the highest female laborforce participation
rates, such as Sweden and the U.S., have the
highest fertility rates and those with the
lowest participation rates, such as Italy and
Germany, have the lowest fertility
rates. Source Economist, April 15, page 73
109
"Women have been making educational progress, and
the men are stuck. They haven't just fallen
behind women. They have fallen behind changes in
the job market. Tom Mortenson, The Pell
Institute for the Study of Opportunity in Higher
Education (AOL-AP, 060206)
110
The Importance of Sex Forget China,
India, and the InternetEconomic Growth Is
Driven By WomenBetter gradesMore go to
university (21st century, brains count)Far
more training to be docs (UK)Better investment
decisions (greatest wealth transfer
ever)Growing female employment rate 1 driver
of growth (womengthigh tech, China, India)More
women in govt increase econ growth emphasis
(Invest health, ed, infrastructure,
poverty)Source Economist/0415
111
READTHISBOOK
112
Read.
113
This.
114
Book.
115
Damn it.
116
Women are the majority market Fara
Warner/The Power of the Purse
117
USA/F.Stats Short n (Very) Sweetgt50 of stock
ownership, 13T total wealth (2X in 15
years)gt7T consumer biz spending (gt50 GDP gt
Japan GDP) gt80 consumer spdg (Consumer 70
all spdg) 57 BA degrees (2002) ed social
strata, no wage gap60 Internet users gt50
primary users of electronic equipmentgt50 biz
tripsWimBiz Employees gt F500 10M 33 all US
BizPay from 62 in 1980 to 80 today equal if
education, social status, etc are equal60
work 46M (divorced, widowed, never
married)Source Fara Warner, The Power of the
Purse
118
The left hand rocks the cradle, The right hand
rules the world. DeBeers (created new 4B
segment in 5 years)In those two simple
sentences I saw a view of women I had not seen
before in advertising. Here was a company that
had the guts to talk openly about what women were
still struggling to understand and embrace.
Fara Warner, The Power of the Purse
119
Cases!McDonalds (mom-centered to majority
consumer not via kids)Home Depot (Do it
everything! Herself)PG (more than house
cleaner) DeBeers (right-hand rings/4B)AXA
FinancialKodak (women emotional centers of
the household)Nike (gt jock endorsements new
def sports majority consumer)AvonBratz (young
girls want friends, not a blond
stereotype)Source Fara Warner/The Power of the
Purse
120
To help revive the companys sales and profits,
McDonalds shifted its strategy toward women from
one of minority consumers who served as a
conduit to the important childrens market to one
in which women are the majority consumers and the
main drivers behind menu and promotion
innovation. Fara Warner, The Power of the Purse
121
What women in focus groups told us was that
all moms were women, but not all women are
momsso why werent we trying to reach all women?
We realized we should be finding the woman inside
the mom. Kay Napier, SVP Marketing (from Fara
Warner, The Power of the Purse)
122
Faith, Lys, Marti, Fara Targeting the New
Professional Woman How to Market and Sell to
Todays 57 Million Working Women. Gerry Myers
123
Goodnight and Good Luck.
124
Unparalled in Our Professional
LifetimeTerrorismMiddle East
instabilityH5N1China screwupsGlobalization
backlashEnergy dependenceEnvironmental
threatsLife sciencesCold War with
ChinaFraying American fabricU.S. impotence in
the face of Asias riseCurrent leaders were
not Cold War leaders
125
This is a dangerous world and it is going to
become more dangerous.We may not be
interested in chaos but chaos is interested in
us.Source Robert Cooper, The Breaking of
Nations Order and Chaos in the Twenty-first
Century
126
Not a single item in our trillion-dollar arsenal
can compare with the genius of the suicide
bomberthe breakthrough weapon of our time. Our
intelligence systems cannot locate him, our
arsenal cannot deter him, and, all too often, our
soldiers cannot stop him before its too late. A
man of invincible convictioncall it delusion, if
you willarmed with explosives stolen or
purchased for a handful of soiled bills can have
a strategic impact that staggers governments.
Abetted by the global media, the suicide bomber
is the wonder weapon of the age. The Weekly
Standard, 0206.06
127
Chicagolands Mystery Disappearances
128
New Economy?!Sergey Larry gt Harvard/370
129
New Economy?!Genentech09, Amgen09 gt Merck09
(70K-3/394B-5)
130
Deutsche Bank Moves Half of Its Back-office Jobs
to India/ headline/FT/0327 500 of 900 Research
JPMorgan Chase30 back-office by 12.31.07
131
WalMart Home Depot Walt Disney Intel
Microsoft Pfizer FlatSource Blue Chip
Blues, Cover, BW, 0417.06
132
HealthCentury21.Job 1(HC21.J1)Tom
Peters/0428.2006
133
Quality!Prevention!Wellness! Chronic
care!Childhood obesity!H5N1!
134
Quality!Prevention!Wellness! Chronic
care!Childhood obesity!H5N1!
135
2m38s
136
Welcome to the Homer Simpson
Hospitala/k/a The Killing Fields
137
When I climb Mount Rainier I face less risk of
death than Ill face on the operating table.
Don Berwick, Six Keys to Safer Hospitals A
Set of Simple Precautions Could Prevent 100,000
Needless Deaths Every Year, Newsweek (1212.2005)
138
Quality!Prevention!Wellness! Chronic
care!Childhood obesity!H5N1!
139
Childhood Obesity gt Terrorism
140
Quality!Prevention!Wellness! Chronic
care!Childhood obesity!H5N1!
141
The Ultimate Culture ChangeHealthcare
vs. Health
142
Quality (100K deaths)Evidence/Outcomes-based
medicineIS/IT-in-health(care) revolutionWellness
/PreventionHealthcare to Health culture
transformationWash your hands!Home-care (as the
population rapidly ages)Med-school
re-orientation Public health
emphasisChildhood Obesity Mind-boggling (15
years?) social-moral-technological impact of
life sciences (the Singularity?)H5N1/WMDs/Envir
onmental degradationRisk assessment (private,
public)Market opportunityPublic vs/ Private
responsibilities partnerships Africa!
(Unconscionable failure to attend to/staggering
Health consequences for all)
143
Re-imagine Healthcare
Reportcard2006Evidence-based/Outcomes-based
....... DPay-for-performance
. DIS/IT (general)
..... C-Use of information
(for decisionmaking-measurement) . C-EMR
(Electronic Medical Records) ......
C-/DCPOE (Computerized Physician Order Entry)
.. C-/DQuality/100K unnecessary deaths
.. D-(kind)Acute care to chronic
care-home care shift ..... D/D-Acute-care
to Prevention/Wellness Obsession..
D/D-Patient-centric/Client-centric..
DDocs acceptance of evidence-based
............ D/D-Revolutionary-intensity
Incentives re evidence ... D- Childhood
obesity epidemic .. D- H5N1
preparedness ... DCorporate
focus on Prevention/Wellness.........
C-/DIndividual focus on Prevention/Wellness
.. DIndividuals health education/self-manageme
nt ..... C-Workforce acceptance of
self-responsibility ....... C-Workforce
transition to Brand You attitude......
C-/D 3 March 2006/Tom Peters
144
If God spoke to me by saying, Mark, youre down
to your last three words What would you want to
say to your fellow humans that would make the
most positive impact? It would be a close call
between Love Thy Neighbor and Wash Your Hands .
A close third would be Move, Move, Move. Mark
Pettus, M.D., The Savvy PatientThe most
important thing you can do to keep from getting
sick is to wash your hands. CDC/National
Center for Infectious Diseases
145
Tommy Thompson take your meds chronic illness
75 to 80 curative healthcare system to
prevention systemSource Advertising Age,
05.08.06
146
Wash your hands.Apply 50 sunscreen.Banish
(TOTALLY) high fructose corn syrup.Exercise
30-7.Breathe.Stockpile for H5N1. (not
Tamiflu!)
147
EXCELLENCE.HEALTH.MARKET OPPORTUNITY.
148
Quality!Prevention!Wellness! Chronic
care!Childhood obesity!H5N1!
149
Childhood Obesity gt Terrorism
150
Women.Women business owners.Boomers-Geezers.S
ingle-adults (Urban)Health-Wellness-Chronic Care
151
THE WORK MATTERS On Self-reliance, Becoming a
Change Insurgent and the Power of
Peculiarities
152
Self-reliance never comes naturally to adults
because they have been so conditioned to think
non-authentically that it feels wrenching to do
otherwise. Self Reliance is a last resort to
which a person is driven in desperation only when
he or she realizes that imitation is suicide,
that he must take himself for better, for worse,
as his portion. Lawrence Buell, Emerson
153
For Marx, the path to social betterment was
through collective resistance of the proletariat
to the economic injustices of the capitalist
system that produced such misshapenness and
fragmentation. For Emerson, the key was to jolt
individuals into realizing the untapped power of
energy, knowledge and creativity of which all
people, at least in principle, are capable. He
too hated all systems of human oppression but
his central project, and the basis of his legacy,
was to unchain individual minds. Lawrence
Buell, Emerson
154
The Work Matters!What we do matters to us.
Work may not be the most important thing in our
lives or the only thing. We may work because we
must, but we still want to love, to feel pride
in, to respect ourselves for what we do and to
make a difference. Sara Ann Friedman, Work
Matters Women Talk About Their Jobs and Their
Lives
155
When was the last time you asked, What do I
want to be? Sara Ann Friedman, Work Matters
156
If you ask me what I have come to do in this
world, I who am an artist, I will reply I am
here to live my life out loud. Émile Zola
157
How Would You Play Today If You Knew You Could
Not Play TomorrowSource Slogan for Loyolas
lacrosse season, from coach Diane Geppi-Aikens
(Lucky Every Day The Wisdom of Diane
Geppi-Aikens, by Chip Silverman)
158
She made us close our eyes and hear the singers
she was passionate about Roberta Flack and
Aretha Franklin. Listen to the joy in their
voices, urged Diane. Its not the words or the
music. They sing with such great passion, such
heart and soul. You can feel how the singers love
what theyre doing. Its not just a job to them.
If you want to excel at anything, you must be
passionate. Otherwise, why waste your time?
Source Lucky Every Day The Wisdom of Diane
Geppi-Aikens, by Chip Silverman
159
Its no longer enough to be a change agent.
You must be a change insurgentprovoking,
prodding, warning everyone in sight that
complacency is death. Bob Reich
160
Nobody gives you power. You just take it.
Roseanne
161
Characteristics of the Also ransMinimize
riskRespect the chain of commandSupport the
bossMake budgetFortune, on Most Admired
Global Corporations
162
Life is not a journey to the grave with the
intention of arriving safely in a pretty and
well-preserved bodybut rather a skid in
broadside, thoroughly used up, totally worn out,
and loudly proclaiming, Wow, what a ride!
anon.
163
In Italy for 30 years under the Borgias they had
warfare, terror, murder, bloodshedand produced
Michelangelo, da Vinci and the Renaissance. In
Switzerland they had brotherly love, 500 years
of democracy and peace, and what did they
produceSource Orson Welles, as Harry Lime, in
The Third Man
164
the cuckoo clock.
165
The key question isnt What fosters
creativity? But it is why in Gods name isnt
everyone creative? Where was the human potential
lost? How was it crippled? I think therefore a
good question might be not why do people create?
But why do people not create or innovate? We have
got to abandon that sense of amazement in the
face of creativity, as if it were a miracle if
anybody created anything. Abe Maslow
166
To Hell With Well Behaved Recently a young
mother asked for advice. What, she wanted to
know, was she to do with a 7-year-old who was
obstreperous, outspoken, and inconveniently
willful? Keep her, I replied. The
suffragettes refused to be polite in demanding
what they wanted or grateful for getting what
they deserved. Works for me. Anna
Quindlen/Newsweek
167
Back to the Future The PSF/ Brand You Idea
Circa 1900William James (What Makes a Life
Significant/1899) men with no trade must
sell to the highest bidder their mere muscular
strength for so many hours per day Brand
You/2005 Tradesman/1899
168
Well-behaved women rarely make history.Anita
Borg, Institute for Women and Technology
169
M/3 of 10 (Im ready rarin to go!)F/8 of
10 (Ive still got a ways to go.)
170
ADDENDUM Women Rock as Salespersons (From Item
98.) And the answers are? TAKE THIS QUICK
QUIZ Who manages more things at once? Who puts
more effort into their appearance? Who usually
takes care of the details? Who finds it easier
to meet new people? Who asks more questions in
a conversation? Who is a better listener?
Who has more interest in communication skills?
Who is more inclined to get involved? Who
encourages harmony and agreement? Who has
better intuition? Who works with a longer to
do list? Who enjoys a recap to the days
events? Who is better at keeping in touch with
others?Source Selling Is a Womans Game 15
Powerful Reasons Why Women Can Outsell Men, Nicki
Joy Susan Kane-Benson
171
A Few Lessons from the ArtsEach hired and
developed and evaluated in unique ways (23
contributors 23 unique contributions 23
pathways 23 personalities 23 sets of
motivators)Attitude/Enthusiasm/Energy
paramountRe-lent-less!Practice is cool (G
Leonard/Mastery)Team and individual Aspire to
EXCELLENCE ObviousEx-e-cu-tionTalent Brand
DuhThe Project rulesEmotional languageBit
players. No.B.I.W. (everything)Delta events
Delta rosters (incl leader/s)
172
Im looking for insane commitment. Twyla
Tharp, The Creative Habit
173
The role of the Director is to create a space
where the actor or actress can become more than
theyve ever been before, more than theyve
dreamed of being. Robert Altman, Oscar
acceptance
174
My only goal is to have no goals. The goal,
every time, is that film, that very moment.
Bernardo Bertolucci
175
Life is not a journey to the grave with the
intention of arriving safely in a pretty and
well-preserved bodybut rather a skid in
broadside, thoroughly used up, totally worn out,
and loudly proclaiming, Wow, what a ride!
anon.
176
HTSH Engage!Commit! Engage! Try! Fail! Get
up! Try again! Fail again! Try again! But never,
ever stop moving on! Progress for humanity is
engendered by those who join and savor the fray
by giving one hundred percent of themselves to
their dreams! Not by those timid souls who remain
glued to the sidelines, stifled by tradition, and
fearful of losing face or giving offense to the
reigning authorities.Key words Commit! Engage!
Try! Fail! Persist!HTST/Hands That Shape
Humanity, Tom Peters contribution to a Bishop
Tutu exhibit
177
Only connect! E.M. Forster, Howards End
178
Only connect! That was the whole of her sermon.
Only connect the prose and the passion, and both
will be exalted, And human love will be seen at
its height. Live in fragments no longer. Only
connect ... E.M. Forster, Howards End
179
RIGHT THINGS.THINGS RIGHT.
180
Not!Leadership is doing the right things.
Management is doing things right. WB et al.
181
Leadership v. ManagementIn President
Bushs belief that America needed to respond
resolutely to the dangers of terrorism, tyranny
and proliferation, he was mainly right. His chief
failures stem from incompetent execution. The
Economist/05.13.2006
182
Never forget implementation boys. In our work
its what I call the missing 98 percent of the
client puzzle. Al McDonald, former Managing
Director, McKinsey Co, to a project team that
included TP
183
This is so simple it sounds stupid, but it is
amazing how few oil people really understand that
you only find oil if you drill wells. You may
think youre finding it when youre drawing maps
and studying logs, but you have to drill.
Source The Hunters, by John Masters, Canadian
O G wildcatter
184
You only find oil if you drill wells.
Source The Hunters, by John Masters, Canadian
O G wildcatter
185
EXCELLENCE. ALWAYS.Tom Peters/ExpoManagement
Mexico D.F./08June 2006
186
25
187
Manhole Cover Madness and More .
188
Chicagolands Mystery Disappearances
189
THREE BILLION NEW CAPITALISTS Clyde Prestowitz
190
One Singaporean worker costs as much
as 3 in Malaysia 8
in Thailand 13 in China
18 in India. Source The Straits
Times/2003
191
Thaksinomics (after Thaksin Shinawatra, PM)/
Bangkok Fashion City managed asset reflation
(add to brand value of Thai textiles by
demonstrating flair and design
excellence)Source The Straits Times/2004
192
Forget China, India and the Internet Economic
Growth Is Driven by Women. Headline,
Economist, April 15, 2006, Leader, page 14
193
EXCELLENCE. THE MANDATE.
194
If you dont like change, youre going to
like irrelevance even less. General Eric
Shinseki, Chief of Staff. U. S. Army
195
It is not the strongest of the species that
survives, nor the most intelligent, but the one
most responsive to change. Charles Darwin
196
We are in a brawl with no rules. Paul Allaire
197
Sams Secret 1!
198
"I think it is very important for you to do two
things act on your temporary conviction as if it
was a real conviction and when you realize that
you are wrong, correct course very quickly.
Andy Grove
199
We made mistakes, of course. Most of them were
omissions we didnt think of when we initially
wrote the software. We fixed them by doing it
over and over, again and again. We do the same
today. While our competitors are still sucking
their thumbs trying to make the design perfect,
were already on prototype version No. 5. By the
time our rivals are ready with wires and screws,
we are on version No. 10. It gets back to
planning versus acting We act from day one
others plan how to planfor months. Bloomberg
by Bloomberg
200
This is so simple it sounds stupid, but it is
amazing how few oil people really understand that
you only find oil if you drill wells. You may
think youre finding it when youre drawing maps
and studying logs, but you have to drill.
Source The Hunters, by John Masters, Canadian
O G wildcatter
201
Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec
202
Nelsons secret Other admirals more
frightened of losing than anxious to win
203
EXCELLENCE. STARTERS.
204
Radio City Music HallSeptember 2005
205
Franchise Lost! TP How many of you 600
really crave a new Chevy?NYC/IIR/061205
206
P.P.E.E.R.R.E.
207
People.Product.Execution.Enthusiasm.Relentless
.Re-invent.Excellence.
208
EXCELLENCE. THE WORD.
209
SynonymsPurityTranscendenceVirtueEleganceMaj
estyAntonymsMediocrity
210
EXCELLENCE. GAMECHANGER.
211
Excellence1982 The Bedrock Eight Basics 1. A
Bias for Action 2. Close to the Customer 3.
Autonomy and Entrepreneurship 4. Productivity
Through People 5. Hands On, Value-Driven 6. Stick
to the Knitting 7. Simple Form, Lean Staff 8.
Simultaneous Loose-Tight Properties
212
ExIn 1982-2002/Forbes.comDJIA 10,000 yields
85,000 EI 10,000 yields 140,050
Forbes/Excellence Index /Basket of 32
publicly traded stocks
213
A Comment on Tom Peters in the Context of the
Reagan Revolution Tom Peters and Steve Jobs
did more to make business cool for the rest of
us than any others. Rich Karlgaard, publisher,
Forbes
214
EXCELLENCE. CAUSES.ADVERSARIES.
215
Causes/1966-2006 Im
plementation/Small Wins (Stanford GSB/PhD
thesis 1st on implementation per
se) EXCELLENCE (as a worthy business
pursuit) Management Style/Corporate Culture Soft
Ss/7-S (Waterman-Peters complete business
model waaaaay beyond Strategy
Structure) Structure gt Strategy (We shape our
structures, then they shape us Churchillian
paraphrase) Soft Change Levers (gt structure
symbols, patterns settings) Close to the
Customer (novel idea, circa 1982) MBWA (Managing
By Wandering Aroundcourtesy a much more
intimate than today HP) Productivity through
People (novel idea, circa 1982) Chaos/Crazy Times
Call for Crazy Organizations Middle-sized
companies are cool Re-imagine!/Innovate or
Die! Small-ish/Scale Synergy limits-delusions/an
ti-Big Mergers
216
Causes/1966-2006 Women/Mark
et opportunity Women/Leaders (right for the
times) Design/Design-as-soul Wow! (Hot
language) Weird! Passion!/Enthusiasm!/Exuberance!
(as Leader Lever 1) Brand You (or else) PSF
Bedrock (add value or bustevery group must
demonstrate economic viability) PSF Brand You
WOW Projects New Biz Logic Sales/R gt -C
(increasing revenue more important than cutting
cost) HealthCare/Wellness-Safety-H5N1 Brand
Talent (best roster wins) New VA
Ladder/Products-Services-SOLUTIONS-EXPERIENCES-DRE
AMKETING (Dream Marketing)-LOVEMARK Different gt gt
Better Boomers Geezers/marketing to new
mega-segment
217
Hardball Are You Playing to Play or Playing to
Win? by George Stalk Rob Lachenauer/HBS
PressThe winners in business have always
played hardball. Unleash massive and
overwhelming force. Exploit anomalies.
Threaten your competitors profit sanctuaries.
Entice your competitor into retreat.Approximat
ely 640 Index entries Customer/s (service,
retention, loyalty), 4. People (employees,
motivation, morale, worker/s), 0. Innovation
(product development, research development, new
products), 0.
218
M.I.A. Talk. (Present.) Listen. (Interview.)
Sell. (Life Sales.) Do. (Execution-Implementatio
n.) Talent. (Recruit-Develop-Retain.) Project
Management. (Create. Solicit support. Execution.
Adoption-Client Culture Change.) Product.
(It.) Innovation. (Design. Creativity.
Buzz-building. Politics.) Leadership. (USMA,
etc.) E.Q. (Connect.) Culture Change. (Lasting
impact.) Diversity. (Cross-cultural
Effectiveness.) Career Creation. (Brand You
life-lifestyle.) Wellness. (Life.) B.Schools
(M.I.A. or at most B.I.A.barely in action)
219

Adversaries B-schools (crappy at soft skills,
implementation, leadership) Strategy-is-all By-the
-numbers management Dis-passionate
management Focus groups Intuition
discounted Leading as an intellectual
task Leading without passion Cool language in Hot
times Dilbert (accepting cubicle slavery) Bigness
per se (severe scale limitationseven at
Microsoft) White guys! (not really, but enough
already) 18-44 emphasis in marketing (geezers gt
youth for foreseeable future) -Cost gt Revenue
(cost cutting more important than organic revenue
growth) CI (continuous improvement in an age of
discontinuous world) LESS THAN THE
NO-HOLDS-BARRED PURSUIT OF EXCELLENCE
220
EXCELLENCE. ALWAYS.
221
Why in the world did you go to Siberia?
222
The Peters Principles Enthusiasm. Emotion.
Excellence. Energy. Excitement. Service. Growth.
Creativity. Imagination. Vitality. Joy.
Surprise. Independence. Spirit. Community.
Limitless human potential. Diversity. Profit.
Innovation. Design. Quality. Entrepreneurialism.
Wow.
223
Business (at its best) An emotional, vital,
innovative, joyful, creative, entrepreneurial
endeavor that elicits maximum concerted human
potential in the wholehearted service of
others.Excellence. Always.Employees,
Customers, Suppliers, Communities, Owners,
Temporary partners
224
Business The Ultimate Creative Endeavor.
225
Business The Ultimate Personal
Development-Growth Experience.
226
Business The Ultimate Transcendent Service
Opportunity.
227
EXCELLENCE. YOU ME.
228
In Toms world, its always better to try a swan
dive and deliver a colossal belly flop than to
step timidly off the board while holding your
nose. Fast Company /October2003
229
This is the true joy of Life, the being used for
a purpose recognized by yourself as a mighty one
the being a force of Nature instead of a
feverish, selfish little clod of ailments and
grievances complaining that the world will not
devote itself to making you happy. GB
Shaw/Man and Superman
230
Life is not a journey to the grave with the
intention of arriving safely in a pretty and
well-preserved bodybut rather a skid in
broadside, thoroughly used up, totally worn out,
and loudly proclaiming, Wow, what a ride!
anon.
231
THE END.
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