Cycling as a Solution

1
Cycling as a Solution

• CTC / cyclenation spring conference
• Hosted by Greater Manchester Cycling Campaign

2
Welcome

• Domestics
• Overview
• 1015 1025 introduction
• 1025 1045 Koy Thomson, London Cycling Campaign
• 1045 1055 Roger Geffen, CTC
• 1055 1245 panel discussion
• 1245 1400 lunch
• 1400 1615 workshops
• 1620 1650 forthcoming campaigns, CTC /
  cyclenation
• 1700 end

3
Cycling as a Solution

• Introduction and themes of the day
• Olly Glover, Greater Manchester Cycling Campaign

4
The challenge for cycle campaigners

• Our passion and commitment to cycling are clear
• The benefits of cycling are (almost painfully)
  obvious to us...
• ... but alien to most
• (Perceived) barriers
• Im not fit enough
• I cant shop by bike
• I need a laptop for work
• Im too scared to cycle on busy and crime-ridden
  streets

5
Its a no

• Context (in Greater Manchester) of overwhelming
  popular rejection of moderate congestion
  charging, and sustainable transport investment
• Positive promotion and campaigning to improve
  conditions needed to weaken strong ties between
  people and cars

6
Time to get real

• A radical shift in UK transport policy in favour
  of cycling seems unlikely
• Therefore, WEre going to have to do the hard
  work!
• How can we successfully share our passion for
  cycling?
• Press the case using five key themes
• Health
• Wealth
• Environment
• Community
• Style
• Sharpen up our skills and ideas
• Media management
• Clear communication
• Engaging our communities and leaders
• Alliance of national and local campaigners

7
Purpose of the conference

• Exploration of the advantages / benefits of
  cycling
• Share ideas and experiences
• Gain skills and knowledge through workshops
• Make new contacts and allies

8
Religion or solution?

• Our passion for cycling is a source both of
  fascination and intimidation to non-cyclists
• So, when campaigning, lets have
• Cycling as a solution...
• ... Rather than cycling as a religion