Business Ideation to Business Plans

1
Business Ideation to Business Plans. Part II

• A workshop for
• World Zaratushti Chamber of Commerce
• Mumbai , October 2009

2
Government Schemes to help startups?

• Dolly Dhamodiwala brought her immense experience
  of working with SIDBI .
• The participants learnt about various schemes
  that Banks and Financial institutions offer to
  startup entrepreneurs .

3
The Wallet Exercise

• Participants were divided into 4 groups with one
  lady member in each group who would be the
  potential customer
• The other members of the team were to uncover
  the customers expectations and design a ladys
  handbag

4
Difficult Customers

• The teams learnt its a tough task to know the
  customers real mind
• Customers dont tell till you ask them
• Customers expectations can keep on changing

5
Delivering on customer expectations

• Team dynamics was at play as the participants got
  down to designing the product for their
  customer.
• Various elements of team work , delegation and
  creativity were at work.

6
The 3 minute elevator pitch

• Participants learnt the fine art of pitching it
  in 3 minutes courtesy Mr. Amitabh Bacchan.
• Participants appreciated the window to get
  across to the customer was getting narrower by
  the day.
• Getting customer attention and holding it was a
  tough task.

7
Some real tough task

• Designing a product the customer wants could be
  real tricky.
• The trick was to make one size fits all but still
  very personal.
• Customers could be really cheeky when admitting
  their choices

8
Veterans watched as youngsters pitched.

• Mr Phili Kharas , President WZCC an enthusiastic
  participant himself is keeping a stern watch as
  his younger team mate pitches aggressively,

9
A Sale is made finally

• Participants learnt the practical way in which
  customers haggle for price.
• Important learning was that customers will pay
  what they think is the right price.
• Importance of discounts in the Indian context.

10
On your mark. Get Set Go!!!