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Title:

Facebook in China

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... use of concept and source code. Competition. Domestic. Myspace. Friendster. Hi-5. Foreign. Ziaonei. Taiwonig. Zhanzuo. Facebook in China? Not So Fast. Article ... – PowerPoint PPT presentation

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Title: Facebook in China


1
Facebook in China?
  • Not So Fast

2
Facebook Background
  • Social Networking Site launched in 2004
  • Founded by Mark Zuckerberg
  • 55 million active members
  • Largest number of users among college focused
    sites
  • The 1 site for photos!

3
Facebook Background
  • Key Features
  • The Wall
  • Pokes
  • Status
  • Events
  • Gifts
  • Facebook Marketplace
  • Facebook Applications
  • Over 6,500 applications
  • Altura 1 Facebook Investment Fund
  • Facebook Video

4
Facebook News History
  • 2006Opens network for all users
  • 2007Launched Facebook Marketplace
  • Compete with Craigslist
  • 2007Recent Microsoft investment
  • 1.6 stake for 240 million

5
Challenges
  • Blocking Access
  • Schools
  • Organizations
  • Customization and Security
  • Not on par with Myspace
  • Legal
  • Illegal use of concept and source code

6
Competition
  • Domestic
  • Myspace
  • Friendster
  • Hi-5
  • Foreign
  • Ziaonei
  • Taiwonig
  • Zhanzuo

7
Article Summery
  • Facebook in China? Not So Fast

8
Market Potential in China
  • Chinese Market
  • Over 160 million Chinese online
  • Second largest online population after the U.S.
  • Internet penetration now surpassing 10
  • After passing the 10 mark growth is usually
    exponential
  • Giving American companies the chance to grow if
    they can localize in China successfully

9
Potential Market Barriers
  • Already saturated market
  • Over 100 social Networking sites already in China
  • Xiaonei (Chinese social networking site)
  • Has 70 of the market
  • Now opening networks to high school students and
    white collar workers
  • Myspace recently started Myspace China
  • Gotten off to a very slow start

10
Strategies to Enter Chinese Market
  • Gradual influx into the market
  • Companies such as Google, Yahoo, and eBay have
    had trouble getting into the Chinese market
  • Friendster
  • Did not set up operation in China, instead…
  • It offers Chinese-language services from its
    U.S.-based servers
  • Allowing them to focus on its Chinese strategy
    gradually
  • Has one of the best American ideas,
  • slowly making their core services more and more
    comfortable with Chinese people

11
Marketing Implications
  • Financial backing from Microsoft gives Facebook a
    lot of options for penetrating the Chinese
    market.
  • Myspace proved that saturation and clutter in the
    target market (China) will make it difficult to
    be headstrong and jump right in.

12
Reccomendations
  • Best entry strategy for Facebook would be to
    aquire an already-established social networking
    company in China
  • Xiaonei A popular social networking group with
    many similarities to facebook including
  • Signature Color
  • User Interface
  • Functionalities
  • Facebook has a lot to offer Xiaonei users and a
    lot of market share to gain from its
    acquisition.

13
Any Questions?
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