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MICHIGAN DONOR DRIVE

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Other materials can be supplied by Gift of Life Michigan, through an order form ... Mail to: Gift of Life, 2203 Platt Road, Ann Arbor MI 48104; fax to: 734-973-3133, ... – PowerPoint PPT presentation

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Title: MICHIGAN DONOR DRIVE


1
MICHIGAN DONOR DRIVE
  • A collaborative effort, designed for workplace
    partnerships, from
  • Gift of Life Michigan
  • Michigan Health Hospital Association (MHA)
  • Michigan Secretary of State
  • Michigan Eye-Bank
  • University of Michigan Health System
  • Henry Ford Health System
  • Campbell-Ewald, the nations sixth largest agency
    network, through its association with the
    University of Michigan Health System.

2
CAMPAIGN OVERVIEW
  • The concepts for the organ and tissue donation
    support campaign are designed to promote
    registration among hospital employees throughout
    Michigan by debunking the myths commonly
    associated with the subject. These myths
    include
  • The idea that one may be too old
  • Fear that a donor may not get life-saving
    treatment
  • Concern that the wealthy get priority
  • Worries about the integrity of their body for
    burial
  • That ones religion may forbid organ donation
  • Research indicates that these concerns must be
    addressed to really change minds. By making
    staff feel more comfortable about signing up for
    organ and tissue donation, and in turn having
    them encourage family and friends to do so as
    well, the intent is to increase registration on
    the Michigan Organ Donor Registry across the
    state.

3
HOW TO USE THE TOOLKIT
  • The toolkit materials, which were created by
    Campbell-Ewald, allow partners to customize the
    Michigan Donor Drive Campaign to fit their needs
    and to choose from various levels of
    participation.
  • The core level of the drive could include the
    following
  • A campaign letter and/or e-mail from the CEO or
    other leadership person to staff
  • Poster(s) and/or Web banners
  • Electronic e-Hearts that spread the organ and
    tissue donation message
  • From there, partners can choose additional
    options, including
  • Classified ads that tout messages such as Heart
    Wanted
  • Donor stickers, cards and pens
  • Most of the toolkit materials can be easily
    downloaded and used as is, or customized with
    your organizational logo. Other materials can be
    supplied by Gift of Life Michigan, through an
    order form provided at the back of the toolkit.
  • A final note Before beginning your campaign,
    please contact Gift of Life at (800) 482-4881 or
    info_at_giftoflifemichigan.org. That way we can make
    sure you have the materials you need, answer
    questions and showcase successful campaigns.

4
TABLE OF CONTENTS
  • Sample Letter/Media Release
  • Posters
  • Electronic Tools
  • Additional Ideas/Materials

5
SAMPLE LETTER MEDIA RELEASE
6
CAMPAIGN LETTER FROM HOSPITAL CEO
  • Use this as a template for a letter or e-mail to
    staff from the CEO (or other leadership person)
    to start the campaign.
  • The template includes an optional section that
    can be customized to your organization if the CEO
    wants to offer an incentive for participation.

7
SAMPLE MEDIA RELEASE
  • Use this as a media release to be used
    for internal or external publications.

8
POSTERS
  • The following materials can be downloaded and
    printed as posters, employee flyers or
    advertisements for internal publication.
  • The posters can be placed in staff lounges,
    offices or wherever appropriate to spread the
    message of saving lives through organ and issue
    donation.

9
AGE MYTH POSTER
10
ER DOCTORS MYTH POSTER
11
RICH PEOPLE MYTH POSTER
12
COSTS NOTHING POSTERS
  • Can be placed in areas where financial
    transactions take place in hospital like ATMs or
    cash registers.

13
COSTS NOTHING POSTERS
  • Can be placed in areas where financial
    transactions take place in hospital like ATMs or
    cash registers.

14
WHY NOT? POSTER
15
KARMA POSTER
16
KARMA POSTER
17
HIGHER POWER POSTER
18
HIGHER POWER POSTER
19
ELECTRONIC TOOLS
20
ELECTRONIC e-Heart
  • The goal is to get people to sign up on the
    Michigan Organ Donor Registry. Once they do that,
    they can send an electronic e-Heart about organ
    and tissue donation to family and friends.
  • The e-Heart states that they have signed up for
    organ donation and would like the recipient to
    consider doing the same. It also encourages the
    person who receives the e-Heart to pay it
    forward with their own e-Hearts to other family
    and friends.

21
HOW TO USE THE e-HEART
  • To add the e-Heart to your website or intranet,
    there are two methods to choose from
  • Method 1 Add a link
  • You can add a simple text link anywhere to your
    website. The linking url for the e-Heart page is
    http//eheart.giftoflifemichigan.org. Here is a
    link you can use to copy and paste into your
    website page codelta href"http//eheart.giftoflif
    emichigan.org"gtGift of Life Michigan eHeartlt/agt
  • This will appear on your page as an underlined
    link Gift of Life Michigan eHeart
  • Method 2 Add a button
  • Add the following code to your page lta
    href"http//eheart.giftoflifemichigan.org"gtltimg
    src"http//eheart.giftoflifemichigan.org/campaign
    _support/eheart_button.jpg" alt"Send an eHeart
    from Gift of Life Michigan" width"125"
    height"125" border"0" /gtlt/agt
  • This will appear as a linked image that looks
    like this

22
MISCONCEPTIONS WEB BANNER
  • Several misconceptions fade in and out one at a
    time, until the last misconception would barely
    be visible.
  • At the end, a message would appear to encourage
    people to put an end to misconceptions.

23
HOW TO USE THE WEB BANNER
  • To add the Misconceptions banner to your website,
    you first much choose which banner to use, then
    add the following code to your page for each
    banner

300x250 banner Add the following EMBED code to
the place in your page where you want to add the
flash banner ltobject width"300"
height"250"gtltparam name"movie"
value"splash.swf"gtlt/paramgtltparam name"wmode"
value"transparent"gtlt/paramgtltembed
src"http//eheart.giftoflifemichigan.org/campaign
_support/gol_misconceptions_300x250.swf"
type"application/x-shockwave-flash"
wmode"transparent" width"300"
height"250"gtlt/embedgtlt/objectgt
728x90 banner Add the following EMBED code to
the place in your page where you want to add the
flash banner ltobject width"728"
height"90"gtltparam name"movie"
value"splash.swf"gtlt/paramgtltparam name"wmode"
value"transparent"gtlt/paramgtltembed
src"http//eheart.giftoflifemichigan.org/campaign
_support/gol_misconceptions_728x90.swf"
type"application/x-shockwave-flash"
wmode"transparent" width"728"
height"90"gtlt/embedgtlt/objectgt
24
HOW TO USE THE WEB BANNER CONTD
160x600 banner Add the following EMBED code to
the place in your page where you want to add the
flash banner ltobject width"160"
height"600"gtltparam name"movie"
value"splash.swf"gtlt/paramgtltparam name"wmode"
value"transparent"gtlt/paramgtltembed
src"http//eheart.giftoflifemichigan.org/campaign
_support/gol_misconceptions_160x600.swf"
type"application/x-shockwave-flash"
wmode"transparent" width"160"
height"600"gtlt/embedgtlt/objectgt
25
ADDITIONAL IDEAS/MATERIALS
26
THE CLASSIFIED AD
  • Hospitals with a classified section on their
    intranet can place a classified ad for someone
    wanting a heart, kidney, lung, etc.
  • Copy can be cut and pasted from the template
    document and inserted into the appropriate
    location in the classified section.

27
HEART STICKERS
Once people sign up on the Michigan Organ Donor
Registry, the hospital can give them a large
heart sticker (in addition to the one from the
Secretary of State that they place on the
drivers license) to display their pride in being
an organ and tissue donor. To order stickers, use
an order form at the back of this tool kit.
  • When someone signs up to become a donor, a
    sticker is applied to their drivers license.

We want to take that heart symbol beyond the
wallet or purse and let everyone know organ
donation is something to be proud of
28
HEART STICKERS
  • Create organ donation evangelists by having
    staff Show Some Heart on their ID badges,
    charts, etc.
  • Staff can demonstrate how many additional friends
    and family theyve helped sign-up by racking up
    the heart stickers on their ID badges.

29
DONOR WALL CARDS
  • Hospital can give staff who sign up to be an
    organ and tissue donor a recognition card.
  • Cards can be lined-up side-by-side starting in
    the lobby, stretching all over the hospital to
    show the widespread participation of the staff.

30
SHOW SOME HEART DONOR WALL
  • Heart-shaped Donor Wall could show the name
    cards of those who have signed up to be an organ
    donor.
  • Can show some friendly rivalry by being arranged
    by department or area hospitals.

31
DETECT EXCUSES BROCHURE
  • This brochure would tell how to detect if someone
    is suffering from organ donation excuses.
  • Each hospital can overprint with its own logo.

32
DONOR CARDS/PENS
  • Pens and donation cards that can be handed out to
    staff on the morning of kick off. To order pens,
    please see the order form at the back of the tool
    kit.

Actual pen to be determined
33
Michigan Donor DriveCampaign Participation/Order
Form
  • Please provide the following information so we
    can send you additional support materials, answer
    any questions and improve the campaign. This form
    is also available as a Word document on
    www.giftoflifemichigan.org.

Additional free support materials
Mail to Gift of Life, 2203 Platt Road, Ann Arbor
MI 48104 fax to 734-973-3133, Attn Public
Education Department or e-mail to
info_at_giftoflifemichigan.org. Call 800-482-4881 if
you have questions.
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