University of Washington MBA Program Managing Customer Relationships through Direct Marketing Databa - PowerPoint PPT Presentation

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University of Washington MBA Program Managing Customer Relationships through Direct Marketing Databa

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N. Would demographics help? What is Database Marketing? Example: ... Guns and Roses. Anthrax. Customer No. 2 Choices. Led Zeppelin. Black Crows. Jethro Tull ... – PowerPoint PPT presentation

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