Welcoming World Cup football to Africa - PowerPoint PPT Presentation


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Welcoming World Cup football to Africa


Welcoming World Cup football to Africa. Design brief South Africa 2010 ... That was football for you, an eventful combination of 6 essential S factors... – PowerPoint PPT presentation

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Title: Welcoming World Cup football to Africa

Welcoming World Cup football to Africa
  • Design brief South Africa 2010

  • Am I so round with you as you with me,
  • That like a football you do spurn me thus?
  • You spurn me hence, and he will spurn me hither
  • If I last in this service, you must case me in
  • Shakespeare, A Comedy of Errors (Act II Scene 1)

From Sino-Shakespheran tradition to South Africa
  • A game first played by the Chinese around 2 BC
    (Han dynasty)
  • First known quote was from Shakespeares A comedy
    of errors
  • Jules Rimet, the FIFA president then made the
    first world cup possible, 1928 in Uruguay
  • Italy are the holders (2006)
  • South Africa become the first African nation to
    host a world cup final, in 2010

The 6S of football
  • Football is dependent on 6S factors
  • Strength
  • Sweat
  • Skill
  • Strategy
  • Spectator power
  • Star power

The Design Conspiracy Hold on a minute. Youve
lost us a bit. The Shakespeare quote was
unnecessary but interesting so we stuck with it,
same with the last slide and this one. But all
three in a row? Too much, too confusing.
  • It is Stamina, endurance, the ability to be on
    the ball for near 2 hours of play
  • And most importantly, the inner strength,
    conviction, courage and confidence

  • Hard work in the field, ability to keep fighting
    continually for 2 hours without a break
  • Ability to smell success from nowhere and to keep
    going beyond the one win at sight

  • Expertise, the fluency of your game, the ability
    to open-up all the avenues possible
  • Beating the opponent both in mind as well as on
    the field

The Design Conspiracy Youre gonna take us
through all six arent you?
  • Imagination, the game plan, the roadmap to
  • The team work and distribution of workload on the

Spectator power
  • The catalyst to keep you going, the cheer, the
    Mexican wave and the odd abuse from the fans of
    the opposing camp, those rants and rave reviews
    in the newspaper columns

Star power
  • The 5Ss mentioned above combine to give birth to
    stars in the team, the most valued players /
    coaches / teams, a power horse

That was football for you, an eventful
combination of 6 essential S factorsNow add
another S to it, South Africa and that is World
Cup 2010.
The Design Conspiracy OK. Youve used 11 slides
and we still havent got anywhere really. The
Ss thing seemed off the point and there are
better descriptions of the passion of football
Proposition EventFull AfricaThe geography the
history of the continent combines with the legacy
of the great game of football to produce the
greatest event of 2010 in South Africa
The Design Conspiracy This should have been
slide two. Or even slide one.
Mascot Impala The antelopeImpala are among
the most beautiful and graceful of the antelopes.
Exceedingly agile, they are capable of leaping
more than 10 m in a single bound. And they are
unique to the African continent
  • Why Impala?
  • The Springbok would be an overkill
  • We need a mascot that would add local flavor to
    the flair of the game of football
  • Be an unique respresentation of the African
    culture. A mascot that represents the free sprit
    of Africa and that of the game

Now what do we need?
The Design Conspiracy A list is good, but
probably not here. The eventual link with SA was
good but should have been made sooner. The 6 Ss
stuff could have made one good concise
slide. Too long and unfocused.
  • Translation of the proposition into
  • A logo for the event
  • A rendition of the mascot, Impala
  • The marketing collaterals
  • A short film curtain raiser
  • The opening ceremony Celebrating EventFul
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