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Internet as a Business Tool: Case Studies in The Gambia

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The Gambia Chamber of Commerce & Industry. Tourism - Senegambia Beach Hotel ... Http://www.gre.gm. Seminar on 'Internet in Business': Case Studies ... – PowerPoint PPT presentation

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Title: Internet as a Business Tool: Case Studies in The Gambia


1
Internet as a Business Tool Case Studies in
The Gambia
2
Topics covered
  • Recap of how the Internet can benefit businesses
  • Case Studies
  • Local based business - TAF Holdings
  • International based business - Maersk Line
  • Promoting Investment Opportunities
  • The Gambia Chamber of Commerce Industry
  • Tourism - Senegambia Beach Hotel

3
Recap of how the Internet can benefit Businesses?
  • Communication
  • email, discussion groups, exchange documents
  • Research
  • Search engines
  • Resource sharing

4
Recap of how the Internet can benefit Businesses?
  • Publishing
  • web presence, newsletters, brochures, reports
  • Fundraising Marketing
  • research funding opportunities, requests for
    proposals, general info
  • E-Commerce
  • product enquiry's, take orders, sell products

5
TAF Holding Company
  • Background
  • consolidation of TAF operations
  • TAF Construction
  • TAF Estate Developers
  • TAF Building Products
  • TAF Tourism Development
  • when why TAF launched web site
  • improve efficiency of services, easy access to
    information
  • need for globalization
  • Feb 2000

6
WWW.TAFGAMBIA.COM
  • How TAF uses the Internet
  • Communication
  • collaborating with business partners worldwide
    through email
  • marketing
  • products and services
  • building supplies
  • self catering apartments
  • hotel rooms
  • house the nation project

7
WWW.TAFGAMBIA.COM
  • How TAF uses the Internet
  • research
  • resource sharing
  • overseas product enquirys

8
WWW.TAFGAMBIA.COM
  • Web site features
  • general info
  • products services of subsidiaries
  • online applications

9
WWW.TAFGAMBIA.COM
10
WWW.TAFGAMBIA.COM
11
WWW.TAFGAMBIA.COM
  • Feedback
  • 170,000 hits so far,
  • Average of 6 responses per day
  • responses directed towards Taf Estate Development
  • numerous commitment for house the nation project

12
WWW.TAFGAMBIA.COM
  • Cost Analysis
  • what it takes
  • development
  • hosting
  • updating
  • what you save
  • phone/fax calls
  • worldwide marketing
  • less personnel

D25,000
13
WWW.TAFGAMBIA.COM
  • Future plans
  • e-commerce
  • interactive site

14
Maersk Gambia Limited
  • Background
  • profile
  • International Shipping agency
  • Worlds largest provider of containerized
    transport solutions
  • Spans 6 continents with over 325 offices
  • head office in Copenhagen, Denmark

15
Maersk Gambia Limited
  • How Maersk Gambia uses the Internet
  • Communication
  • connectivity with head office/sister offices
  • collaboration with business partners worldwide

16
Maersk Gambia Limited
Internet
Maersk Gambia
Security Wall
Maersk Head Ofice
17
Maersk Gambia Limited
  • Central Data Processing using the Internet
  • access to world wide data
  • data input from different countries daily
  • data retrieved from anywhere in the world

18
Maersk Gambia Ltd
  • Web Presence
  • http//www.maersksealand.dk
  • offers business online
  • offers information on containers ships
  • online enquirys and cargo tracking

19
Http//www.maersksealand.dk
20
Maersk Gambia Limited
  • Cost Analysis
  • what it takes
  • leased line to nearest POP site
  • specialized equipment for routing and securing
    data transfer
  • online system - interactive web page

21
Maersk Gambia Limited
  • what you gain
  • easy/fast/reliable data access
  • edge over competitors
  • cost savings phone/fax calls/ DHL
  • worldwide marketing
  • reduced personnel
  • cost savings on equipment

22
Maersk Gambia Limited
  • Future Plans
  • web site for Maersk Gambia
  • currently under construction
  • Localized information about Gambia
  • track ship movements
  • project a good image about Gambia Port
  • attract investors to do business in the Gambia

23
Promoting Investment Opportunities
  • Gambia Chamber of Commerce Industry - GCCI
  • provision of essential business services to the
    private sector
  • to advise and influence government in creating a
    favorable business environment. It also
  • serves as a one stop spot for foreign investors.

24
Http//www.gambiachamber.gm
  • successfully using the web to attract investors
    to the Gambia
  • expanding international trade activities and
    promoting growth
  • Web page launched in 1999
  • provides information on investment opportunities
    in Gambia
  • provides information on its members
  • online registration

25
Http//www.gambiachamber.gm
  • GCCI Web Page
  • Features GCCI publications
  • The Entrepreneur - newsletter of the GCCI
  • The Business Directory 2000
  • lists Businesses registered with GCCI according
    to area of Business

26
Http//www.gambiachamber.gm
27
Promoting Tourism
  • What it takes
  • pay particular attention of how to present
    information on tours and products
  • detailed information about destination, including
    attractions prices
  • quality and up-to-date information (constant
    update of info)
  • Consider the Internet as an information gathering
    tool

28
Promoting Tourism
  • What you gain?
  • Considerable cost-saving in information
    dissemination
  • Significant portion of revenue generated from
    Internet and growing

29
Promoting Tourism - Gambia River Excursion
  • Example of a tour operator in The Gambia
  • Web site http//www.gre.gm features
  • general info on The Gambia
  • services offered
  • info on special packages, lamin Lodge, Pirogue
    Jamond Adventure

30
Http//www.gre.gm
31
Promoting Tourism - Senegambia Beach Hotel
  • Sengambia Beach Hotel Web site has had a
    significant impact on business for the hotel
  • Features information on
  • rooms suites, bars restaurant, activities
    services, enquiry reservations
  • provides virtual tour of the hotel facilities

32
Http//www.sengambiahotel.com
33
Http//www.sengambiahotel.com
  • Feedback
  • average of 600 visitors per week
  • 15 bookings per week
  • What it took
  • cost to develop and host site

34
Http//www.sengambiahotel.com
  • Gains
  • value for money
  • cost savings in International calls, faxes
  • less personnel needed
  • significant portion of business through Internet

35
Summary
  • Overview of benefits to Businesses
  • Specific examples
  • local based
  • International corporation
  • promoting Investment opportunities
  • Internet is the future for Businesses
  • DONT RE-INVENT THE WHEEL
  • EMULATE FROM PEERS
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