La Playa Productions

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• La Playa Productions
• -presents-
• Rhythms on the Rooftop

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What We Are All About

• Who - La Playa Productions and Boys and Girls
  Club of Long Beach
• What - Rhythms on the Rooftop a charity event
• When - May 10, 2007 - 6 p.m. to 10 p.m.
• Where - Smooths Sports Bar and Grille, rooftop
  level, 144 Pine Avenue, Downtown Long Beach
• Why - To benefit the teens and children who
  depend on the Boys and Girls Club facilities to
  improve their way of life and to give those
  children and teens a future to look forward to.
• How - raising money by a silent auction, raffle,
  donation box and an informational booth

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The Basics - Table of Contents

• Communication
• Target Audience
• Donations
• Marketing/Promotions
• Venue

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Communication Target Audience Donations
Marketing/Promotions Venue

• La Playa Productions has set up an efficient web
  of communication.
• By using electronic medium, not only are we able
  to plan and collaborate remotely, we also have an
  archiving medium.
• We use mobile phones, email and message posting
  in a blog.
• Use of text messages and voicemail to disseminate
  important information quickly.
• Email for sending out reminders, transferring
  files and communicating with Erica.
• Blog for a general news post, to keep everyone in
  the group up to date and on the same page
  (including Lisa, our Boys and Girls Club advisor).

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Communication Target Audience Donations
Marketing/Promotions Venue
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Communication Target Audience Donations
Marketing/Promotions Venue

• The target audience for our charity event is
  mostly going to be focused on the 30 year old
  demographic.
• People in this demographic usually have stable
  incomes as compared to college students.
• Even if our core demographic is aimed toward 30
  year olds, we will also have a general admittance
  for the exclusive event.
• The capacity for the event is 200 people, on the
  rooftop of Smooths.
• We are aiming at getting locals of Long Beach to
  go, but we have networks of people as far as
  south Orange County to Hermosa Beach that we can
  sell pre-sale tickets to.

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Communication Target Audience Donations
Marketing/Promotions Venue

• Using our networks, we can have access to many
  potential donators.
• The donations we seek from companies can be from
  tangible goods (gift certificates, gift baskets,
  hotel stays, restaurant cards, airline tickets,
  travel accommodations, etc.) or monetary
  donations.
• Monetary donations can be in the form of tiered
  sponsorship, like Platinum sponsor, Gold sponsor,
  Silver sponsor, Bronze sponsor, etc.
• The donators we seek will probably be in the
  local area Long Beach.
• But this does not mean that we will be limited to
  soliciting donations within Long Beach only.
• We have secured some donations already.

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Communication Target Audience Donations
Marketing/Promotions Venue

• The wonders of network marketing
• We shake up the network tree
• Create 3.5 x 2 tickets to sell that will have
  the who, what, when, where, why.
• Have a matte black with interesting Spot UV
  design. A professional look.
• Second week of April, pre-sale.
• 4x6 postcard flyers for information
• Will state information about venue and Boys and
  Girls Club purpose.
• Eye-Catching design and graphic.
• When we sell tickets, we will gather the ticket
  holders full name, phone number, and email
  address.
• Will use said information to send out Save the
  Date emails and reminders.
• Maybe an informational website?

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Communication Target Audience Donations
Marketing/Promotions Venue

• Smooths Sports Bar and Grille
• Rooftop exclusive setting
• 144 Pine Avenue, Long Beach, CA
• Validated and valet parking
• 200 max capacity on the rooftop
• Logistics
• Rental chairs and tables
• Control access
• Decorations
• Lexi (special events coordinator) will have mood
  lights, candles all around the perimeter, lantern
  lights
• 2 projectors, can attach a laptop or DVD player.
  Multimedia.

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Communication Target Audience Donations
Marketing/Promotions Venue