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Kerala's 1st pvt FM station Kochi,Thrissur,Kozhikode

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Title: Kerala's 1st pvt FM station Kochi,Thrissur,Kozhikode


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Kerala's 1st pvt FM stationKochi,Thrissur,Kozhik
ode Kannur
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Mango recipe
24 Hour Music station plays contemporary popular
hit songs songs based on the mood of the
day songs selected after listener
research interactive predominantly
Malayalam youthful timely infotainment
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Mango recipe
A carefully researched programme menu Different
programme bands Advantage of targeting
specific audiences
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PROGRAMME
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Panchathanthram Time 6-7 AM
Light. Spiritual. Inspiring. Zen-like. Mild.
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Kochi Superfast Time 7-10 AM
Positive. Humorous. Youthful. Zestful. High
Energy. Bright. Fast paced. Local. Addictive.
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Rasapeedika Time 10-1 PM
Freaky. Gossipy. Humorous. Newsy.
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Timepass Time 1- 4 PM
Lazy. Nostalgic. Simple. Interesting. Melodious.
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Josh Junction Time 4 - 7 PM
Attitude-heavy. Oomph-packed. Super
charged. Urban. Cool. Entertaining.
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City-Lights Time 7 10 PM
Entertaining. Interesting. Light. Enjoyable
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Muddugow Time 10 PM 12 AM
Light. Tender. Romantic. Humorous.
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Weekend
Kochi TWIST 8 11PM SATURDAYS International Hits
- English
919 SPOTLIGHT SATURDAYS SUNDAYS Celeb Interviews
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Kerala's No.1 FM stationIMRB International
study atKochi, Thrissur, Kozhikode Kannur
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Kerala's finest radio station with unparalleled
activations...
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Onground activations...
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Naatile Thaaram
  • First ever and largest on-ground musical reality
    contest in the country.
  • Over 50,000 registrations across the state.
  • Totally mass-based activity touching people at
    remotest corners of Kerala with a fleet of
    branded mobile studios traversing the state.
  • Covered over 400 panchayats in a span of two
    months, witnessed by over 15 lakh eyeballs.
  • Eminent judge panel comprising of Shankar
    Mahadevan, K.S Chithra, Deepak Dev etc
  • Released an exclusive music album featuring the
    winners of the contest.

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RJ Freq Out
  • A fresh and innovative event in every college
    calendar
  • A property exclusively owned and managed by Radio
    Mango
  • Test of attitude, humour and spontaneity
  • Completed successfully in over 25 colleges
  • Extremely popular among campus crowd

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RJ Freq OutA campus property
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  • A first-of-its-kind contest combining the
    traditional concept of Onapookkalam with
    technology
  • Format Inter-collegiate contest
  • Overwhelming participation from campuses

26
Naatilengum Maveli
  • An Onam Special activity in association with
    Francis Alukkas Jewellers
  • A surprise visit by Maveli to randomly chosen
    houses, apartments, petrol bunks accompanied by a
    branded vehicle with chenda and edathalam to
    impart the Onam flavour

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MANGO WEEKENDS
  • An exclusive property of Radio Mango
  • A break away from the traditional concept of
    weekends being all about family get-togethers and
    marriages
  • A 360 degree activity in the most happening
    places of Kerala.
  • Packed with interactive games, events, roadshows,
    contests what more... anything which captures the
    attention of public in these places.

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  • Movie tickets, restaurant passes, show passes,
    amusement park tickets etc offered free to lucky
    Radio Mango listeners

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Traffic Infoline
  • First radio station to officially
  • tie-up with Kerala Police
  • A public service initiative to
  • help the commuters of Kochi get real-time traffic
    related information such as blocks etc while on
    the move
  • The police would provide timely traffic solutions
    which would be aired on RadioMango.

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On - air activities
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CHILDREN'S DAY
Click to play AudioClip1
  • Celebrating children's day with a difference
    where all the radio jockeys magically
    transformed into children for the day.
  • 2 months of extensive searching and training a
    set of children who'll replace the jockeys.
  • Giving the kids an opportunity to mimic their
    favourite RJ's style, modulation and particular
    ON-AIR idiosyncracies and catch-phrases.
  • Presenting innovative themes time and again,
    this is the first time in India that all the
    shows in an FM station are handled entirely by
    children.

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Radio Mango Britannia Onam Contest
  • Hugely successful contest which positively
    impacted sales.
  • A unique 10 day on-air on-ground activity
  • Exclusive on-air contest where gold coins were
    given away as daily prizes
  • Tremendous response for the contest at all 4
    stations
  • No. of SMS responses quadrupled during the
    contest period
  • A phenomenal increase in sales by 20 - 30

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1983 LIVE
  • A one-of-its-kind ON AIR activity to celebrate
    25 years since India's 1983 Cricket World Cup
    Victory.
  • Airing real-time updates as and when it
    happened on 25th June 1983 along with interesting
    facts and trivia related to cricket.
  • Interviews of celebrities analyzing the match
    after its 1rst innings as they had done 25 years
    ago.
  • Including running commentary detailing from
    toss to post match presentation ceremony.

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Radio Mango Mahindra Alfa Mr. Autokaran Contest
  • A unique on-air contest spread across all 4
    stations.
  • Aim To select the best auto driver in the city.
  • Public could nominate their favourite
    Autokaran based on character and the like.
  • Stringent judging parameters to judge various
    aspects of driving.

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Radio Partnerships
  • Kingfisher Kerala Rocks
  • Vivel Miss. Kerala Contest
  • Futsal Frenzy
  • Idea Rocks India
  • Nokia Touch The Tune Concert

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If you talk to a man in a language he
understands, that goes to his head. If
you talk to him in his language, that goes
to his heart-Nelson Mandela
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thank you.
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