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The Branding of Corrections:

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The Branding of Corrections: – PowerPoint PPT presentation

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Title: The Branding of Corrections:


1
  • The Branding of Corrections
  • Its All In The Name!


February 18, 2009
Presented by ACAs Center for the Correctional
Workforce of the Future With technology support
from The GEO Group, Inc.
2
  • Joyce Fogg
  • Public Relations Manager,
  • Virginia Employment Commission
  • E-mail Joyce.Fogg_at_vec.virginia.gov

3
  • Center for the Correctional Workforce of
    the Future
  • Telephone 800-222-5646 ext. 0169
  • E-mail workforce_at_aca.org
  • Website aca.org/workforce

4
www.aca.org/workforce
5
The Branding of Corrections Its All In The Name!
  • 1200 p.m. Joyce Fogg, Public Relations Manager,
    Virginia Employment Commission
  • Session overview
  • 1210 p.m. Joyce B. Jackson, Executive
    Communications Administrator, Oklahoma Department
    of Corrections
  • OKs Virtual Toolkit and Branding Efforts
  • 1225 p.m. Joyce Fogg comments, questions,
    transition

6
  • 1230 p.m. Edwin G. Buss, Commissioner,
  • Indiana Department of Corrections
  • Strategic Symbols For Success Recruiting,
    Retaining Branding.
  • 1245 p.m. Joyce Fogg comments, questions,
    transition
  • 1255 p.m. Michael Kwan, Captain, Los Angeles
    Sheriffs
  • Department, (CA)
  • The LA Sheriffs Department Experience in
    Branding for
  • Recruitment
  • 110 p.m. Joyce Fogg comments, questions,
    transition

7
  • 115 p.m. Mary Livers,Ph.D., Deputy Secretary,
    Louisiana Office of Juvenile Justice,
  • Maintaining Brand Loyalty in your Employees.
  • 125 p.m. Joyce Fogg comments, questions,
    transition
  • 130 p.m. Session Ends

8
  • Joyce B. Jackson
  • Executive Communications Administrator,
  • Oklahoma Dept. of Corrections
  • E-mail joyce.jackson_at_doc.state.ok.us

9
VIRTUAL TOOLKIT
  • Oklahoma
  • Department of Corrections

10
ON-LINE APPLICATION
11
TUITION ASSISTANCE
12
CONNECT AND COLLECT
13
VETERANS ON-JOB-TRAINING
14
REIMBURSEMENT PROGRAM
15
INCENTIVE SIGN-ON BONUS
  • Nurses - 5,000
  • LPNs - 3,000
  • Correctional Officers - 5,000

16
WEBSITE POSTINGS All colleges
17
Job fairs
18
Billboards Trucks/Stationary
19
Billboards
20
Posters
21
OTHER STATE AGENCIES
  • You Tube
  • Florida
  • Alaska
  • South Carolina
  • Nevada
  • California

22
  • Joyce Fogg
  • Comments Questions

23
  • Edward G. Buss
  • Commissioner
  • Indiana Department of Corrections
  • E-mail egbuss_at_idoc.in.gov

24
Indiana Department of Correction
STAFF
Strategic Symbols For Success Recruiting
Retaining Branding
PUBLIC SAFETY
Edwin G. Buss, Commissioner
REENTRY
25
Recruitment
  • Advertisement
  • Job Posting
  • State Job Bank
  • IDOC Website
  • SCOOP
  • External sources such as ICA/ACA websites, local
    newspaper, etc.
  • Workforce Development
  • Radio
  • ERO Competition

26
Recruitment
  • B. Career Fairs
  • State, local and regional job fairs
  • Military job fairs
  • College/University career fairs
  • Minority candidate focused job fairs

27
Recruitment
  • Referrals
  • Parolees
  • Employees
  • Community leaders

28
Recruitment
  • D. Community Relationships
  • Develop relationship with community leaders
  • Partner with local Colleges/Universities
  • Local Businesses

29
Recruitment
  • Internship Programs
  • Martin University
  • Governors Interns
  • Local Colleges/Universities

30
Recruitment
  • Part-Time Correctional Officer Positions


31
Retention
  • Job Shadowing Program
  • Two Tier Wage System
  • Training Academy
  • Mentoring Program
  • Strategic Planning
  • Family Days

32
Retention
  • Compensation Increases
  • Pay for Performance
  • Cash Spot Bonus

33
Retention
  • Benefits
  • Hazardous Duty Initiative
  • Tuition Reimbursement
  • Training
  • 1. Emerging Leaders Program
  • Indiana Correctional Officers Foundation

34
Branding the Agency
  • IDOC Website
  • SCOOP
  • Be part of the team
  • Measure Up and Follow Up
  • Reflections of Pride store

35
Store Hours 1100 a.m. to 100 p.m. every
Friday and 1 hour daily during Special Events
Training
36
  • Joyce Fogg
  • Comments/Questions

37
  • Michael Kwan
  • Captain
  • Los Angeles (CA) Sheriffs Department
  • E-mail Mkkwan_at_lasd.org

38
Los Angeles County Sheriffs Department
  • The Branding of Corrections
  • February 18, 2009
  • Capt. Michael Kwan

39
2009Recruitment Overview
  • Implementing 3 year Strategic Plan
  • Advertising
  • Radio
  • Professional Journals
  • Online
  • Billboard,Taxi Tops, Bus Stands
  • National Job/Career Fairs
  • Local Job Fairs
  • College/University Presentations
  • Facility Tours

40
Radio Ads 2009
  • High Desert Broadcasting
  • 93.5 FM the Quake,
  • News Talk 1380am,
  • KMIX 106.3 FM
  • Los Angeles Area
  • KFI 640 AM
  • KFWB 98 AM

41
Professional Journals
  • GI Jobs (General Jobs)
  • Drug Topic (Pharmacy Journal)
  • Americas Pharmacists (Pharmacy Journal)
  • Nurseweek (Nurses)
  • Advance (Nurses)
  • Working World (General Job Finder)

42
Online
  • Nurse.com
  • WorkingWorld.com
  • Craigslist
  • GI jobs.com
  • Advance.com
  • AmericasPharmacist.net
  • Heath Career Web.com

43
Billboards
  • Los Angeles
  • Avalon/Rosecrans
  • Palmdale/Lancaster
  • Sierra Hwy/Pillsbury St
  • Billboards to be up for 1 year 8/08 to 8/09

44
Taxi Top Advertisement
  • Displaying in the
  • LAX/Metro area
  • Providing high visibility for Local and
    International travelers

45
Bus Stand Advertisment
  • Bus Stand Ads displayed throughout downtown Los
    Angeles
  • Provides high visibility image branding

46
National Job/Career Fairs
  • St. Louis, MO 2009 AMSUS (Associations of
    Military Surgeons of the United States)
  • Attendees over 3,000 in 2008
  • This 3 day event attracts MDs, Pharmacists,
    Dentists, Nurses
  • Over 400 contacts where obtained during this
    event, follow up
  • letters were sent out
  • New Orleans, LA 2009 NTI Critical Care Nurse
    Expo
  • Largest National Career Event for Nurses (3 day
    event)
  • Attendees 9,200 in 2008 (Chicago)
  • 6,800 in 2007 (Atlanta)

47
Local Job Fairs
  • USC Pharmacy Interview Day Feb 7, 2009
  • Women in Law Enforcement (General) Feb 12, 2009
  • CPhA (Pharmacist) Anaheim Feb 19-21, 2009
  • Nurseweek Pasadena Feb 26, 2009
  • Advance Job Fair Los Angeles March 11, 2009
  • Azusa Pacific (General Career Fair) March 25,
    2009
  • Nurseweek Ontario March 31, 2009
  • Cal State Fullerton (General) April 22, 2009
  • Nurseweek Los Angeles April 23, 2009
  • Advance Job Fair Pasadena April 28, 2009
  • National Teaching Institute (Nursing)New Orleans
    May 17-22, 2009
  • Nurseweek Anaheim June 3, 2009
  • Nurseweek Burbank October 13, 2009

48
College/Universities Presentations
  • We bring the Jail to local colleges and
    universities through power point video
    presentations and discussion
  • Power Point is also played at various job fairs,
    increasing interest among participants
  • These presentations allows exposure of the
    correctional setting to a greater number of
    applicants

49
Facility/School Tours
  • Twin Tower Jail Tours
  • Given to interested applicants from all medical
    disciplines conducted regularly by recruitment
    staff
  • School/University Tours
  • University of Southern California School of
    Pharmacy
  • Azusa Pacific School of Nursing
  • Cal State Long Beach
  • Cal State Los Angeles
  • American Career College
  • Everest College

50
University of Southern California Pharmacist
Career Day
51
Recruitment Displays
  • The following designs are exhibit displays
    recruitment brings to the career fairs throughout
    the year
  • The large Medical Badge provides high visibility
    and much interest at our events

52
Exhibit Display - Local Career Events
53
Branding is Everything
54
Keep On Keeping On
  • Dont lose momentum
  • Maintain Public Awareness
  • Evaluate/Revise Strategic Plan as needed

55
Medical Services BureauRecruiters
56
Wear the Badge!
57
  • Joyce Fogg
  • Comments/Questions

58
The Branding of Corrections Maintaining Brand
Loyalty in Your Employees
  • Dr. Mary Livers
  • Deputy Secretary
  • Louisiana Office of Juvenile Justice
  • E-mail Mary.Livers_at_LA.GOV

59
Recruitment Retention
  • Recruitment Activities
  • Job Fairs
  • Curriculum development at local community college
  • Interns
  • Retention Activities
  • Morale committee
  • Reinforce the brand T- shirts, logo items
  • Adequate staff development
  • Specialized training for Civil Service tests

60
Best Retention Tool
61
Promote a Positive Culture
  • Lead by example
  • Prioritize professional growth and advancement of
    employees
  • Develop top leaders
  • Ensure middle managers and supervisors
    are trained

62
Credible Organization
  • ALL staff should know the mission of the agency
  • Strong strategic plan employees know where we
    are going
  • Communication internal and external
  • Share information quickly
  • In crisis, respond consistently

63
Its for the Children!
  • Employees spend most time at work
  • Provide regular feedback one on one on the
    impact of employees work for youth
  • Reward the value of hard work and commitment
  • Check in with staff and youth
  • Create light hearted moments

64
  • Dr. Mary Livers
  • Deputy Secretary
  • Office  of Juvenile  Justice 
  • 225.287.7900
  • P. O. Box 66458
  • Baton Rouge, LA 70896

65
  • Joyce Fogg
  • Comments, Questions, Audience ichat questions
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